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Pontiac Announces Winning 'High-Performance Play of the NCAA(R)'
Fans Voting Online Determined Best Play
DETROIT, Dec. 6 /PRNewswire/ -- Pontiac revealed the California v. Stanford
game of Nov. 20, 1982, as its "Ultimate High-Performance Play of the NCAA(R),"
crowning the play as NCAA Football(R)'s most memorable moment of all-time.
The match-up was Stanford quarterback John Elway's last collegiate game and a
25-20 win against California. The game is remembered for its bizarre finish,
too: California players bowling into members of the Stanford band, which had
taken one end of the field in preparation for a closing performance.
The Pontiac Ultimate High-Performance Play of the NCAA(R) was announced during
halftime at the Big 12 Championship Game today on ABC Sports. The plays were
first established in collaboration with the NCAA, CBS, ESPN, ESPN Classic and
ABC Sports. The play can currently be viewed along with the other top four
contenders on http://www.espn.com/pontiac.
With more than half a million online visits to http://www.espn.com/pontiac, the
California/Stanford game was chosen over four other noteworthy and memorable
NCAA Football last-minute plays.
"This play is the best of the best when it comes to game-defining and visceral
moments that have immortalized college football and NCAA sports," said Dino
Bernacchi, Pontiac advertising manager. "We're proud to be associated with the
passion and performance exemplified in this play, and we remain excited to
continue our partnership with the NCAA."
Consumers who visited http://www.espn.com/pontiac also were eligible to enter a
contest for the Ultimate Performance Package, which includes an all-new, V-8
powered, 2004 Pontiac Bonneville GXP and a trip for four to the 2004 Tostitos
Fiesta Bowl in Tempe, Arizona. The package includes round-trip air
transportation; three days/two nights hotel accommodations; four seats at the
game; and VIP access that includes a visit to the playing field at halftime and
tours of the broadcast booth and production trailer. The winner will be
announced at a later date.
Pontiac first started its NCAA relationship as an Official Corporate Champion
with a promotion around the 2003 NCAA Men's Final Four(R), which featured the
all time greatest, exciting and game-defining NCAA Basketball(R) moments, which
defined its divisional tagline of "Fuel for the Soul" and were called the
"Pontiac High-Performance Plays of the NCAA(R)."
DATASOURCE: General Motors Corporation
CONTACT: Cindy Kamerad of Hass MS&L, +1-248-458-8372,
, for General Motors Corporation; or Rick Crooks of
Pontiac-GMC Communications, +1-313-667-4129,
Web site: http://www.espn.com/Pontiac