Launch of New Premium Product Line, Website
Refresh, and New Tagline Showcase Company's Revitalized Commitment
to Growth
AGOURA
HILLS, Calif., May 16, 2024
/PRNewswire/ -- PackIt®, the makers of
solutions-oriented products that streamline routines and empower
eating well on-the-go, announces a brand evolution that focuses on
optimizing the customer experience. The first phase of this
progression features the launch of their new premium product
collection – ECOFREEZE® Technology+, a refresh of the company's
Website, and a new tagline summarizing the company's renewed
vision: With You for the Journey.
"The PackIt team has dedicated its time and resources to truly
understanding the role our products play in enhancing the lives of
our customers," said Michelle Bowes,
VP of Brand & Marketing. "The goal is to expand into multiple
categories and verticals with innovative products that support the
changing needs of our core consumer as their families grow."
Highlights of PackIt's brand evolution include:
New! ECOFREEZE® Technology+
PackIt's new line of
cooler innovations is sleek, elevated, and ready for commuting,
shopping, or any outdoor adventure. The ECOFREEZE® Technology+
Collection keeps food and drinks fresh and cool for hours and
is available in three unique and functional styles:
- Freezable Upright Lunch Box (MSRP $52.00) - Four built-in gel packs
make this the coolest lunch box around! Plus, front slip and
side mesh pockets provide extra storage and a sporty vibe.
- Freezable Lunch Pail (MSRP $64.00) - With its generous size and
adjustable crossbody strap, it's perfect for a hearty lunch or to
tote up to 6 12oz cans. Contents stay cool all day thanks to four
built-in gel packs and secure zipper closures.
- Freezable Carry Tote
($76.00) - Stylish and
practical, the new freezable tote features an extra-wide top
with a zipper closure for easy loading and unloading. With a 14L
capacity, there's room for up to 24 12oz cans or 8 wine
bottles!
All three feature the patented ECOFREEZE® Technology + NEW
Triple (3X) Layers for added insulation, protection, and
durability. They are BPA-free, food-safe, have leak-proof welded
liners, and are easy to clean.
New Tagline: With You for the
Journey
"PackIt is committed to growing the brand to
meet the needs of our core consumer," said VP of Brand &
Marketing, Michelle Bowes. "With
You for the Journey brings this to life and communicates our
dedication to support and simplify healthy routines wherever life
takes you."
Website Refresh
The newly updated PackIt.com features
a mobile-focused optimization and a more user-friendly interface
that seamlessly guides customers through the various PackIt
products and categories. In addition, the new photography and
modern but approachable font treatment conveys the renewed vision
of empowering the consumer on every step of their journey.
PackIt®, a Tenth Avenue Holdings, LLC
brand was established more than a decade ago with a singular
mission: to impact health and well-being through delivering
solutions-oriented products that empower you to make healthy
lifestyle choices. The company's breakthrough innovations in lunch
bag cooling technology rapidly expanded into every viable consumer
lifestyle segment. PackIt provides smart solutions that encourage
eating and drinking well, optimizing routines, and enjoying life's
journey.
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SOURCE PackIt