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OnStar Launches New Digital Sound Studio
Studio leverages power of radio to increase brand awareness
DETROIT, May 25 /PRNewswire/ -- OnStar by GM was joined this week by broadcast
partners XM Satellite Radio; two Infinity Broadcasting stations -- Detroit's
exclusive all-news station WWJ Newsradio 950 and WCBS-FM (NYC); and legendary
Detroit radio station WJR-AM for the official launch of the OnStar Sound
Studio. The new state-of-the-art digital broadcast studio is within the OnStar
Command Center at GM's Global Headquarters at the Renaissance Center. OnStar
President Chet Huber cut the ceremonial ribbon.
The lineup of personalities appearing in the studio this week include XM
Satellite Radio's Ronnie Lane, host of XM's daily Major League Baseball talk
program MLB Live (XM channel 175); Car Chronicles host Jeff Gilbert, Sports
Director Larry Henry and Wall Street Journal Senior Editor Ed Coury from
Michigan's Station of the Year, WWJ Newsradio 950; veteran DJ and rock
historian Bob Shannon from New York City's WCBS-FM; and popular Detroit radio
personality Paul W. Smith from News/Talk powerhouse WJR (760 AM), an
ABC/Disney-owned station.
OnStar, the nation's leading provider of in-vehicle safety, security and
communications services using wireless technology and the Global Positioning
Satellite System (GPS) will build on the studio's capabilities to complement
its highly successful "Real Stories" radio advertising campaign, which features
actual service calls to OnStar advisors. Since 2003, when OnStar kicked off
its "Real Stories" advertising campaign, the company has been among the
nation's leading radio advertisers. The successful campaign continues to
enable OnStar to stand apart in the marketplace by offering the subscriber's
unique perspective in communicating the value of OnStar's services.
"Our "Real Stories" advertising campaign illustrates the impact that our
subscribers have when their stories are heard on the radio," said Huber. In
the "Real Stories" radio spots actual OnStar subscribers are helped by real
OnStar Advisors. "Listeners can directly relate to these messages, because
they may have found themselves in similar situations. Leveraging the
capabilities of the OnStar studio, we can use this powerful medium and
communications tool to deliver high-impact messaging to further increase
OnStar's brand awareness and the value of the potentially life-saving services
OnStar provides."
In an average month*, OnStar advisors respond to:
-- 800 airbag deployment notifications
-- 18,000 roadside assistance requests
-- 36,000 remote door unlock requests
-- 13,000 emergency service requests
-- 350 stolen vehicle location assistance requests
-- 4,500 good Samaritan requests
*monthly averages, Feb. - April 2005
General Motors also recognized the potential of the new satellite radio
industry back in 2001 when it became the first automobile manufacturer to offer
XM Satellite Radio as a factory-installed option in select 2002 vehicles.
Since then, the satellite radio industry has grown dramatically. Today, both GM
and XM Satellite Radio are the recognized leaders in their respective
industries for this increasingly popular and dynamic broadcast medium.
Recently, XM Satellite Radio signed up its 4-millionth subscriber, 1.3 million
of whom enjoy the service through a factory-installed XM radio in their GM
vehicle. GM is far and away the automotive industry leader in offering
factory-installed satellite radio, having XM radios available or standard in
over 50 GM models.
With a design inspired by XM Satellite Radio's broadcast studios, the OnStar
Sound Studio will enable OnStar to support a variety of communications
initiatives. Traditional studio usage examples include radio media tours,
recordings for internal communications, audio news releases, remote and
recorded broadcasts by guest DJs whose networks are OnStar commercial partners,
public service announcements and voice content for a wide variety of Customer
Relations Management programs.
In addition to traditional usage of this dynamic communications medium, OnStar
has the ability to use the studio for cutting-edge communications efforts,
including podcasts and pre-packaged radio content that could be effectively
utilized by terrestrial and satellite radio networks to further strengthen
OnStar brand messaging.
The facility's equipment includes a Klotz Digital AEON console and VADIS
mainframe, Dalet digital audio workstation, Neuman BCM 104 condenser
microphones, Telos 1 x 6 phone hybrid, Two Telos Zephyr Codecs for ISDN links,
Radio Systems' Studio Hub+ interfaces for CAT 5 cabling architecture, and a
variety of playback and record devices. The talk studio accommodates a host
and up to four guests, microphones and headphones, TV and DVD monitors
controlled by the show host and a phone console. The Control Room contains
show producer and sound engineer stations.
About OnStar
OnStar, a wholly owned subsidiary of General Motors, is the nation's leading
provider of in-vehicle safety, security and communication services using
wireless technology and the Global Positioning System (GPS) satellite network.
OnStar is available on more than 50 GM models for 2005. By the end of 2007,
OnStar will be a standard feature for GM's retail customers in the United
States and Canada, covering all segments and prices except for some commercial
vehicles. OnStar safety and security services include automatic notification
of air bag deployment, stolen vehicle location assistance, emergency services,
roadside assistance, remote door unlock, and GM Goodwrench remote vehicle
diagnostics. OnStar hands-free Calling allows drivers to make and receive
hands-free, voice-activated calls from their vehicle. More information about
OnStar can be found at http://www.onstar.com/ .
Fact Sheet
OnStar Sound Studio Launch Week Lineup
Monday
-- 7 - 11 p.m.: live broadcast, MLB Live on MLB Homeplate, XM channel 175
Ronnie Lane
Tuesday
-- 5 a.m. - noon: live broadcast, WWJ Newsradio 950
Jeff Gilbert, Ed Coury and Larry Henry
-- 1 - 3 p.m.: Recording session for WCBS-FM
Bob Shannon
-- 7 - 11 p.m.: live broadcast, MLB Live on MLB Homeplate, XM channel 175
Ronnie Lane
Wednesday
-- 5:30 - 9:30 a.m.: live broadcast on WJR-AM (760)
Paul W. Smith
DATASOURCE: General Motors Corporation
CONTACT: Terry Sullivan, +1-313-665-2816, Cell: +1-313-378-8212,
or Keith Yaden, +1-313-667-0784, Cell:
+1-248-765-3049, , both of OnStar Communications
Web site: http://media.gm.com/
http://www.gm.com/
http://www.onstar.com/