- Outlander racks up five consecutive quarters of record
retail sales, the best year of sales since the nameplate was
introduced in 2002
- Outlander quarterly retail sales up 55.9% compared to Q2
2021
- Outlander PHEV and Eclipse Cross retail sales up
year-over-year
FRANKLIN, Tenn., July 1, 2022
/PRNewswire/ -- Having recently celebrated 40
years of business operations in the
United States, Mitsubishi Motors North America,
Inc. (MMNA) today reported second quarter 2022 sales.
Mirroring similar concerns across the auto industry, supply
constraints of many vehicle lines held overall sales to 21,872, a
year-over-year decrease. Nevertheless, with Mitsubishi Motors
Corporation in Japan working to
maximize inventory of the 2022 Outlander for U.S. customers, sales
of the company's flagship vehicle bucked the general trend and were
up 55.9% versus the same period 2021.
The 2022 Outlander has earned outstanding customer and
media accolades since launching in February of 2021. In that time,
the seven-passenger SUV marked its best-four consecutive-quarters
of retail-only sales since the nameplate was introduced in the U.S.
more than 20 years ago. April represented the fourth-best single
retail month ever for Outlander.
Other notable sales successes included Eclipse Cross, with
5,712 retail sales in the first half, up 31% over the same period
last year, and Outlander PHEV, with 1,126 retail sales across the
first half of the year, a 76% improvement over the
first half of 2021.
Total vehicle sales across the entire Mitsubishi lineup
stands at 21,872 for the quarter, with Outlander representing 46.8%
% of total sales by volume – followed by Outlander Sport at 22.4%
and Eclipse Cross at 7.9%.
As is the case across the industry, MMNA's dealer partners
continue to see inventory impacted by supply chain challenges and
remain well below customer demand.
News and Notes
- Mitsubishi Motors' all-new 2023 Outlander Plug-in Hybrid
Electric Vehicle (PHEV) was displayed at the Twin Cities Auto Show,
a logical event given that the St
Paul metro area is the largest single market in the U.S. for
Outlander PHEV. Outlander PHEV is the world's best-selling plug-in
hybrid SUV. The all-new, seven-seat, plug-in hybrid will be
available in dealerships later this year.
- MMNA announced an industry-leading work-from-home policy
earlier this year, a benefit more common among cutting-edge
technology companies than automotive brands.
- On June 1, MMNA formally
kicked off its partnership with Santander Consumer, USA, to provide retail financing and leasing
options to its customers and dealer partners. Santander brings
extensive experience in auto financing, and a clear focus on
helping Mitsubishi Motors' customers.
|
Q2 2022
|
Q2 2021
|
YTD 2022
|
YTD 2021
|
Mirage
|
4,618
|
6,790
|
9,535
|
13,722
|
Outlander Sport
|
4,889
|
8,627
|
8,596
|
23,983
|
Outlander
|
10,238
|
6,569
|
23,303
|
10,675
|
Outlander PHEV
|
407
|
385
|
1,126
|
639
|
Eclipse Cross
|
1,720
|
2,775
|
5,712
|
4,358
|
TOTALS
|
21,872
|
25,146
|
48,272
|
53,377
|
About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer
partners across the United States,
Mitsubishi Motors North America, Inc., (MMNA) is responsible for
the sales, marketing and customer service of Mitsubishi Motors
vehicles in the U.S. In its Environmental Targets 2030, MMNA's
parent company Mitsubishi Motors Corporation has set a goal of a 40
percent reduction in the CO2 emissions of its new cars by 2030
through leveraging EVs — with PHEVs as the centerpiece — to help
create a sustainable society.
With headquarters in Franklin,
Tennessee, and corporate operations in California, Georgia, Michigan, New
Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs
more than 8,000 people across the United
States
For more information on Mitsubishi vehicles, please contact the
Mitsubishi Motors News Bureau at 615- 257-2698 or visit
media.mitsubishicars.com.
Contacts
Jeremy
Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
Lauren Ryan
Manager, Communications and Events
lauren.ryan@na.mitsubishi-motors.com
Mobile: 404-862-8286
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SOURCE Mitsubishi Motors North America, Inc.