Groundbreaking Entertainment Attraction at
The LINQ Promenade Combines Music, Food, Exoticism, Mystery and
More to Create Dynamic Southeast Asian World
Assets, including fact sheet, concept
artwork and video, are available at:
www.KindHeaven.com
The music, film and entertainment visionaries behind a
groundbreaking new entertainment venture announced today that
Kind Heaven will open at The LINQ Promenade in Las Vegas in
2019. Kind Heaven is the result of a partnership between Perry
Farrell, whose Lollapalooza franchise has revolutionized the
modern music festival, Immersive Artistry, whose award-winning
co-founders have been responsible for major Hollywood fantasy film
franchises, and Caesars Entertainment, the world’s most diversified
casino-entertainment provider.
“Lollapalooza forever changed the way fans experience live
entertainment and Kind Heaven will take that to the next
level, mesmerizing the audience through sights, sounds and
deliciously exotic smells,” said Farrell. “Nothing like this has
ever been attempted before. It’s going to be incredible.”
Combining leading edge technology and Hollywood style
storytelling, Kind Heaven will take visitors on a sensual
exotic journey that offers the best of Southeast Asian culture,
music, food, danger, fashion, exoticism, exploration, mystery and
spiritual enlightenment. Featuring a soundscape curated by Farrell,
Kind Heaven will provide a wide variety of experiences, from
dark and mysterious back alleys to a Forest Temple and beautiful
Sanctuary. Every area will feature different food, drink, and
entertainment experiences and everything will be available for
purchase.
Kind Heaven brings together a visionary team that
includes a track record for creating new business models in 3D
cinema; global film production and education; pioneering visual
effects concepts that have been adopted as the industry gold
standard; and completely revolutionizing the live music festival
experience. Immersive Artistry CEO Cary Granat was founder
and former CEO of Walden Media (The Chronicles of Narnia film
series) and former President and COO Miramax/Dimension Films
(Scream series, Scary Movie and Spy Kids franchises, From Dusk Till
Dawn); President Ed Jones is an Academy® Award-winning
visual effects pioneer (Star Wars’ The Empire Strikes Back and
Return of the Jedi, Indiana Jones, E.T., Who Framed Roger Rabbit?);
and Perry Farrell who not only created and launched the
iconic international music festival known as Lollapalooza, but is
also the frontman for the groundbreaking alternative rock band
Jane's Addiction.
“Kind Heaven represents Immersive Artistry’s unique
approach to entertainment, which blends storytelling with mythology
and technology for a 360-degree communal experience that thrusts
the audience directly into the action,” said Granat, CEO Immersive
Artistry. “Perry Farrell and Caesars Entertainment understand the
raw power of combining mythology, destination, entertainment, theme
and retail, which is why they are such perfect partners.”
“We’re enveloping audiences in multi-sensory experiences and
transporting them to places they have never been before,” added
Jones, president Immersive Artistry. “It is a new transitory
experience and art form, not to mention a quantum leap forward from
the traditional theme park experience.”
Located in The LINQ Promenade, a dynamic open-air shopping,
dining and entertainment district anchored by the world’s tallest
observation wheel, the High Roller, Kind Heaven will be
family friendly by day and adult at night, offering a 360-degree
sensory kaleidoscope. No two visits will be the same. Kind
Heaven is scheduled to open to the public in 2019.
“Caesars Entertainment is delighted to partner with Perry
Farrell and Immersive Artistry on this groundbreaking, multifaceted
new venture in the center of the Strip,” said Jason Gastwirth,
president of entertainment for Caesars Entertainment. “Introducing
Kind Heaven into our line-up of world-class programming further
solidifies our reputation as a premier destination for
entertainment.”
Kind Heaven will leverage state-of-the-art RF technology and
advanced wearable tech to not only create a personalized experience
for each visitor, but also a cash free environment enabling
frictionless food, beverage and retail sales. It will also be a
portal for premium Asian brands that are not currently available in
the U.S.
Bob Morse, president of hospitality for Caesars Entertainment
said, “Kind Heaven has the potential to become a must-visit
Las Vegas destination that will appeal to our global travelers and
transform the streetscape at The LINQ Promenade. Cary, Ed and
Perry’s vision for the future of entertainment was the inspiration
behind this partnership.”
About Perry Farrell
Perry Farrell is an entrepreneur, philanthropist and Grammy
nominated singer-songwriter, best known as the frontman for the
legendary alternative rock band Jane's Addiction. After forming in
1986, Jane’s Addiction became known as the founders of Alternative
Rock, influencing the biggest bands of the 90’s including Nirvana,
Rage Against the Machine, Alice in Chains, and Pearl Jam. Their
songs "Stop", "Been Caught Stealing" and "Just Because" reached #1
on the US charts. His band has also been nominated for the Rock
& Roll Hall of Fame.
Farrell created the wildly successful touring festival
Lollapalooza in 1991. After an incredible 13 year run as an
alternative event that brought the underground to the forefront of
popular culture, Lollapalooza has since evolved into the model for
modern day music festivals, with 3 and 4 day events that sell out
every year in incredible markets like Chicago, Sao Paulo, Buenos
Aires, Santiago, Berlin, and Paris. In Chicago, the flagship event
attracts almost 500,000 people every year, and takes in over $200
million in revenues for the various businesses in the city. Farrell
continues to produce Lollapalooza with partners William Morris
Agency and C3.
About Immersive Artistry
Immersive Artistry (IA) believes the future of entertainment is
about the creation of immersive, multisensory, communal experiences
that will transport audiences on journeys both shared and unique.
The company combines state-of-the-art technology with Hollywood
storytelling to create extraordinary 360-degree experiences that
involve all the senses. Immersive Artistry is headquartered in Los
Angeles. For more information, visit www.immersiveartistry.com.
About Caesars Entertainment Corporation
Caesars Entertainment is the world's most diversified
casino-entertainment provider and the most geographically diverse
U.S. casino-entertainment company. Caesars Entertainment is mainly
comprised of the following three entities: the wholly owned
operating subsidiaries CEOC, LLC, Caesars Resort Collection, LLC.
Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment
has grown through development of new resorts, expansions and
acquisitions and its portfolio of subsidiaries now operate 47
casinos in 13 U.S. states and five countries. Caesars
Entertainment's resorts operate primarily under the Caesars®,
Harrah's® and Horseshoe® brand names. Caesars Entertainment's
portfolio also includes the Caesars Entertainment UK family of
casinos. Caesars Entertainment is focused on building loyalty and
value with its guests through a unique combination of great
service, excellent products, unsurpassed distribution, operational
excellence and technology leadership. Caesars Entertainment is
committed to environmental sustainability and energy conservation
and recognizes the importance of being a responsible steward of the
environment. For more information, please visit
www.caesars.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180313006413/en/
MPRM CommunicationsSam Threadgill/Rachel
McCallister323-933-3399ImmersiveArtistry@mprm.comorVox Solid
CommunicationsMarina Nicola/Desiree Webbmnicola@wearevoxsolid.com,
dwebb@wearevoxsolid.com(702) 586-2137, (702) 569-0616