The new look and format from the popular
deli-restaurant chain enhances the customer experience while
staying true to its roots.
BEAUMONT, Texas, Jan. 30,
2025 /PRNewswire/ -- Jason's Deli is stepping into a
new era with a refreshed visual identity system and innovative new
restaurant design. In partnership with experience agency ChangeUp,
Jason's Deli wanted their environment and brand to more accurately
reflect the exceptional quality of their food and service.
The brand refresh, which began rolling out in recent months, is
centered on a new core concept: "The Art of Deli-cious." This
captures the essence of Jason's Deli's mission — to craft
delicious, honest-to-goodness food served with the same care and
attention that has made the restaurant a favorite for nearly five
decades. The new identity is being integrated across all
touchpoints and assets, from the website and app, to packaging,
merchandise, and photography, all designed to deliver a more
cohesive experience.
"Jason's Deli is incredibly energized by this investment in our
brand and experience," said Blake
Parker, Chief Innovation Officer at Jason's Deli. "By giving
it the same attention that we've always given both our food and
service, we know we're creating an even better journey for our
customers, and creating more avenues for new people to connect with
us."
The brand's new restaurant prototype brings their updated
identity to life, while still integrating classic deli cues. The
modern layout introduces a host of new features, including the
addition of digital kiosks and diversifying its dining areas, in
order to better serve customers with greater convenience and
flexibility. Meanwhile, the brand's salad bar, their most popular
offering, now takes center stage and has been reimagined with a
more efficient one-sided line, empowering customers to craft their
own salads with ease.
"It was really exciting for ChangeUp to work with Jason's Deli
because we were able to holistically look at the brand from top to
bottom and consider how it translates into their physical
environment," said Ryan Brazelton,
Chief Creative Officer at ChangeUp. "Their product and service has
always been amazing, so it was really about elevating their brand
and experience to reflect their offering and in a way that felt
authentic to who they are."
Jason's Deli has plans for future locations to reflect the new
branding and look. To celebrate this next chapter, their recently
remodeled Beaumont, Texas
restaurant will serve as the backdrop for a special event. On
February 4th at 10 AM CT, at 535 N. Dowlen Road., Jason's Deli
will hold a ribbon-cutting ceremony and celebration.
Representatives from the founding Tortorice family will speak,
followed by a dedication from the local bishop. Brand executives,
local community leaders, and media will also be in attendance.
Customers are encouraged to come dine beginning at 11am, with raffles throughout the day.
As a nod to the community, Jason's Deli will also be donating
20% of all dine-in sales at their Dowlen Road location on
February 4th to the nonprofit Gift of Life, further
underscoring the brand's longstanding commitment to giving back to
the community where it all began.
The very first Jason's Deli opened in Beaumont, Texas in 1976, and the city still
serves as their headquarters.
About Jason's Deli:
Jason's Deli is a family-owned
deli restaurant chain founded in Beaumont, Texas, in 1976 by Joe Tortorice
Jr. With over 240 locations across 27 states, it was the first
major restaurant to ban artificial trans fats in 2005 and to
eliminate high-fructose corn syrup. Offering a diverse menu that
includes gluten-sensitive items, vegetarian meals, healthy kids'
choices, and a build-your-own salad bar, Jason's Deli ensures
there's something for everyone. For more details, visit
jasonsdeli.com.
About ChangeUp:
ChangeUp is an award-winning
experience agency designing for the moments where brands and
customers meet. We develop brand-led experiences that create change
for businesses through strategy, brand design, store design, and
architecture. We drive change for fast-moving brands, from startups
to the F500, working with clients including Panera Bread, Burger
King, KIA, Panda Express, Discount Tire, Baskin-Robbins, and Trek.
We believe change is not a risk, it's the answer. Learn more about
ChangeUp at www.changeupinc.com.
Media Contact:
Rebecca Dersh
Communications Director, ChangeUp
Rebecca.dersh@changeupinc.com
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SOURCE Jason's Deli
