ATLANTA, June 24,
2024 /PRNewswire/ -- Instigate is a
marketing agency prototype. Founded at the intersection of
Atlanta's civil-rights history and
urban-development present, Instigate redefines the future of agency
work from its Beltline-facing offices in Atlanta's Old Fourth Ward. Defying the bulwark
of marketing's traditional, fee-based model, the agency also
employs innovative business strategies that include performance-
and equity-based relationships.
The brainchild of seasoned industry trailblazer Richard Leslie and backed by Prometheus
Ventures, Instigate serves mold-breaking clients including PROOF
Hard Ice Cream, Fifth Group Restaurants, Bulrush Gin, Envision
Construction, Envision Restoration, and Enspire Hospitality
Group.
Alongside Leslie, who serves as agency President, Instigate's
executive leadership comprises Chief Executive Officer Avi Reddy, Managing Director Julie Adams, Executive Creative Director
Andrew Crane, and Vice President of
Trade Marketing Tony Bagnulo.
Instigate's business model unbridles its ultimate autonomy to
develop the compelling creative, effective experiential, and
maximal engagement that delivers rapid, exponential business growth
for clients. Breaking with the traditional cost-plus markup model,
Instigate expands its portfolio by engaging in performance-based
compensation relationships and investing its own resources and
services in exchange for equity in its clients'
businesses.
"Our approach is rooted in the DIY ethos of the punk rock
movement, where leverage is the critical component to motivate
change. We generate maximum impact with the resources available to
us," explains Leslie. "Our mission is to help our clients
understand the cultural constructs in which their customers exist
in order to shape places, products, services that will ultimately
shift behavior and affinity."
About Instigate
Instigate is a new agency cocktail. One part venture capital, one
part culture creator, one part Sandinista, shaken and stirred,
served in a long neck bottle, fuse-lit. We share in the success or
failure of our clients. To compete against us is to sleep with one
eye open. To enlist us is to trust in ultimate
victory. www.instigate.agency
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SOURCE Instigate