GLENDALE, Calif., May 19, 2015 /PRNewswire/ -- Today,
IHOP® Restaurants, the leading restaurant in the family
dining category and one that has been famous for serving
"Everything You Love About Breakfast" for almost 57 years,
announced that it firmly supports breakfastarians and is
championing their passion for enjoying traditional breakfast items
anytime they choose, especially for dinner.
A community of breakfast lovers, breakfastarians have been
creating a buzz on social media recently by encouraging others to
spread the word and see the light, eat breakfast at night.
Breakfastarians represent a large percentage of the American
population. According to the National Restaurant Association's 2015
Restaurant Industry Forecast, 70 percent of Americans wish that
restaurants would serve breakfast all day long.1
IHOP has been tapping into the philosophy behind the
breakfastarian belief that breakfast can be enjoyed day or night
since it opened the first restaurant in 1958.
"IHOP restaurants are famous the world over as the expert in
breakfast items that guests love, like our legendary buttermilk
pancakes, waffles and omelettes, and as the place where you
have always been able to go to enjoy a great breakfast any
time of day," said Kirk Thompson,
Vice President, Marketing, International House of Pancakes, LLC.
"So not only are we fully behind the breakfastarian community, you
could say that we are breakfastarians ourselves."
For more information about the breakfastarian community, visit
www.breakfastarian.tumblr.com. You can also follow breakfastarians
on twitter at www.twitter.com/Breakfastarians.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 56
years, International House of Pancakes, LLC has been a leader and
expert in all things breakfast and a leader in family dining. The
chain is highly competitive in its menu offering, serving 65
different signature, made-to-order breakfast options as well as a
range of meals under 600 calories. Beyond offering "everything
you love about breakfast,®" IHOP® restaurants have a
wide selection of popular lunch and dinner items, as well. IHOP
restaurants offer guests an affordable, everyday dining experience
with warm and friendly service. As of March
31, 2015, there were 1,650 IHOP restaurants in 50 states and
the District of Columbia, as well
as in Canada, Guatemala, Mexico, Puerto
Rico, the United Arab
Emirates, Kuwait, the
Kingdom of Saudi Arabia,
Bahrain, the Philippines and the U.S. Virgin Islands. Under the licensed name
IHOP at HOME® consumers can also enjoy a line of premium
breakfast products available at leading retailers. IHOP restaurants
are franchised and operated by Glendale,
Calif.-based International House of Pancakes, LLC and its
affiliates. International House of Pancakes, LLC is a wholly-owned
subsidiary of DineEquity, Inc. (NYSE: DIN). For more
information or to find an IHOP restaurant near you, please visit
www.IHOP.com. Follow IHOP on Facebook and Twitter.
1. 2015 Restaurant Industry Forecast. (2015, February 13). Retrieved May 13, 2015, from
http://www.restaurant.org/News-Research/Research/Forecast-2015
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SOURCE International House of Pancakes, LLC