SAN
FRANCISCO, March 18, 2025 /PRNewswire/ -- Generate
Capital, PBC ("Generate"), a leading sustainable infrastructure
investment firm, today announced the appointment of Paul Ross as Global Head of Investor Solutions,
a key role within the Capital Formation team. This team encompasses
Investor Solutions, Corporate Finance, Investor Relations, Capital
Markets, and Structured Finance. In this newly created role, Ross
will oversee engagement with institutional and private investors to
support the company's growing platform and long-term investment
strategy.

"We are thrilled to welcome Paul to Generate Capital as we
continue to expand and enhance our investor engagement strategies,"
said Ed Bossange, Chief Capital
Formation Officer at Generate Capital. "Paul's experience in
building and managing long-term investor relationships, coupled
with his deep expertise in scaling institutional investment
platforms, makes him an invaluable addition to our team. His
leadership will strengthen our ability to connect with partners who
share our commitment to long-term, sustainable value creation."
Ross joins Generate Capital with more than 20 years of
experience in financial services, including a distinguished tenure
at Bridgewater Associates. He joined Bridgewater in 2004 and most
recently served as Head of the Investment Engine, leading a team of
approximately 400 professionals—spanning research and idea
generation, portfolio management, operations, and trade execution.
Previously, he was Co-Head of Client Service and Marketing, where
he focused on building strategic relationships with some of the
world's largest investors and developed investment strategies and
research tailored to their objectives. Ross served on Bridgewater's
Operating Committee and was a Partner at the firm.
Ross's appointment reflects Generate Capital's commitment to
building a robust investor solutions team that provides
institutional and private investors with high-quality,
mission-driven infrastructure investment opportunities. His
experience navigating complex financial markets and fostering
strategic investor relationships will be key as Generate continues
to scale.
"I am excited to join Generate Capital at such a pivotal moment
in its growth," said Ross. "Generate has built an exceptional
platform to invest in middle market sustainable infrastructure and
has a long track record delivering attractive returns through
high-impact assets. I look forward to working with the Generate
team and our global investors to drive the company's continued
success."
Ross earned high honors in economics from Harvard University. He began his career in
investment banking at Bank of America.
About Generate
Generate Capital is a leading sustainable investment and
operating platform. Generate provides the capital and expertise
that developers, businesses, cities and communities need to
accelerate cost savings, resilience and decarbonization. Since
2014, Generate has invested in and operated sustainable assets
across six sectors: power, mobility, waste, green digital, water
and agriculture, and industrial decarbonization. With more than
$10 billion raised since inception,
50+ technology and development partnerships and over 2,000 assets
globally, Generate's one-stop-shop offers proof, not promises that
sustainability pays.
For more information, please
visit www.generatecapital.com.
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SOURCE Generate Capital