Former R/GA Executive Joins Independent
Performance Growth Agency's Leadership Team to Drive Data-Driven
Solutions for Clients
NEW
YORK, May 7, 2024 /PRNewswire/ -- Good
Moose, the New York-based growth
marketing agency, today announced the appointment of industry
veteran Martin Carniglia to the role
of Head of Analytics & Data Science, joining the agency's
leadership team. Carniglia brings a wealth of experience to Good
Moose, where he will spearhead the development of data-driven
solutions for their diverse client portfolio. Reporting directly to
Daniel Romano, CEO and Co-Founder of
Good Moose, Carniglia will play a crucial role in accelerating the
agency's data and measurement offering.
With a focus on sustainable growth, Good Moose is enhancing its
capabilities to continue supporting clients such as Capital One,
Summer Fridays, Mercado Libre and
Sol de Janeiro. Carniglia's primary
responsibilities will include leading the existing analytics team
to drive exceptional results through the development of in-house
solutions for data automation, attribution, measurement, and
analytics. Additionally, he will define the roadmap for new
internal tools aimed at enhancing the agency's expertise and
building predictive data-driven models to boost performance
for clients.
"Bringing Martin onto our team is just another example of us
adapting to the pivotal moment of growth Good Moose is currently
in," said Romano. "Agencies that are operating without data-driven
capabilities are bound to be left behind in today's marketplace and
clients are turning to us for our expertise in this subject matter.
Martin is an amazing fit for our team as he shares the same passion
for business performance and client success and we are beyond
thrilled to have him on board."
Carniglia joins Good Moose from R/GA, where he served as the
agency's Data and Marketing Science Executive Director for six
years, working with global brands such as Google, Nike, Samsung,
McDonald's, and PepsiCo. Prior to his tenure at R/GA, Carniglia
spent eight years at Havas Group as Head of Digital Transformation,
focusing on integrating new MarTech solutions into agency
services.
Carniglia is the author of the chapter "Media Tracking and
Optimization in the Data-Driven Marketing Era," featured in Volume
III of the book Better Marketing, published by the DMA. He has also
served on the boards of the IAB and DMA for many years.
"Good Moose's distinct focus on business performance and their
understanding of the evolving space we work in is what first drew
me to working here," said Carniglia. "I admire the company's
transparent professional ethic business operations. The real
differentiator at Good Moose is the team - I'm excited to join this
group of individuals with extraordinary talent – that really makes
all the difference when it comes to success. Together, I am
confident that we will drive new partnerships and further
accelerate business growth."
About Good Moose
Good Moose is an independent growth
marketing agency launched in 2019 in New
York. Partnering with brands of all growth stages, from
startups to established market leaders, Good Moose helps brands to
launch, grow, and scale sustainably. Through thoughtful, powerful,
and efficient strategy and execution across media, creative,
analytics, and retention services, Good Moose aims to propel
businesses forward and build brands with both heart and brain. To
learn more, please visit www.goodmoose.co.
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SOURCE Good Moose