MEKKA integrates behavioural finance and market
intelligence to transform investment decision-making
DUBAI, UAE, March 17,
2025 /PRNewswire/ -- Fayafi Investment Holding, the
first UAE firm made available through a bankable certificate issued
under the SIX Swiss Exchange framework and featured on Bloomberg,
has unveiled the proprietary algorithm MEKKA underpinning its
investment decision-making.
MEKKA, an acronym for Market Emotional Knowledge & Kinetic
Analysis, was created by Fayafi Investment Holding's Executive
President Dr Patrick Pilati in 2017
in collaboration with Swiss mathematicians.
The advanced financial platform recognizes that markets are
driven by human emotions, biases, and psychological patterns. MEKKA
integrates sentiment analysis, AI-driven market forecasting, and
real-time behavioural insights to optimize investment
strategies.
MEKKA relies on Market Emotional Knowledge (MEK) to understand
and quantify investor sentiment, cognitive biases, and emotional
market drivers. It also uses Kinetic Analysis (KA) to study market
momentum driven by behavioural patterns, liquidity flows and
investor reactions. MEKKA helps institutional investors like Fayafi
anticipate market shifts before they occur.
"While traditional financial models focus purely on quantitative
and fundamental analysis, MEKKA combines psychology, AI, and
trading analytics to deliver a more complete understanding of
market behaviour. By integrating market sentiment analysis,
AI-driven behavioural finance models, and predictive trading
intelligence, MEKKA enables a more complete understanding of market
sentiment. It allows investors to identify opportunities before
they gain mainstream attention," said Dr. Patrick Pilati, Executive President of Fayafi
Investment Holding.
MEKKA continuously scans and quantifies investor sentiment using
AI-powered real-time monitoring of news and social media analysis
to detect sentiment and market shifts. It tracks proprietary
indicators measuring emotional states in equity, commodity, and
bond markets. It also offers decision-makers investor sentiment
heatmaps, visually depicting emotional trends across global
financial markets. These insights enable investors to detect early
signs of market movements.
"MEKKA represents a transformational shift in financial markets,
proving that investor psychology is as crucial as technical and
fundamental analysis. MEKKA empowers investors to understand hidden
psychological market drivers, capitalise on market inefficiencies
and mitigate risk through behavioural-based trading strategies.
With MEKKA, investment decisions are no longer based solely on
numbers but are also guided by deep insights into human psychology
and market emotion," he added.
MEKKA offers deep insights into niche strategic investments such
as isotope copper — of which Fayafi holds USD 3.6 billion in reserves within its
Dubai vaults at Ferrari Logistics
DMCC. Fayafi Investment SPV has succeeded in commoditizing and
securitizing isotope copper, making available USD 1.44B in Euroclear security certificates
backed by the metal on the SIX Swiss Exchange in February 2025.
In 2025, Fayafi Investment Holding Limited integrated MEKKA into
its investment framework, enhancing its ability to navigate market
trends, manage risks and capitalize on behavioural-driven
opportunities. MEKKA has enabled Fayafi to optimise its investment
decisions by aligning commodity investments with sentiment-based
market trends, and enhance liquidity management by timing
transactions based on emotional flow predictions.
Backed by Fayafi Investment Holding, MEKKA is evolving rapidly.
Upcoming milestones include the launch of automated financial
advisors powered by MEKKA's reasoning engine, integration with
blockchain and DeFi, and expanding MEKKA's insights beyond
commodities into other sectors including real estate, venture
capital and private equity markets. A key goal, according to Dr
Pilati, is to begin offering MEKKA's capabilities to investment
banks and sovereign wealth funds as a licensed platform.
"MEKKA has enabled Fayafi to achieve stronger market
positioning, mitigate risks, and maximize returns by aligning
investments with psychological market trends. With its rapid
improvements and new features, MEKKA is set to reshape the future
of behavioural finance-driven investing while keeping Fayafi
Investment Holding Limited at the forefront of global financial
market intelligence," Dr Pilati concluded.
Contact Details:
FAYAFI Investment Holding
media@fayafi.ch
DIFC, Dubai, UAE
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