Entrust Webcast, Featuring Leading Analyst Research Firm, Delivers Key Advice on Addressing Growing Online Fraud Challenges

Share Name	Share Symbol	Market	Type	Share ISIN	Share Description
Entu (UK)	LSE:ENTU	London	Ordinary Share	GB00BQXKYQ29	ORD GBP0.0005

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Industry veterans deliver 40 minutes of expert advice on how best to defend against online fraud DALLAS, June 29 /PRNewswire-FirstCall/ -- As online fraud continues to rise and financial institutions lose hundreds of millions of dollars to criminal groups, organizations seek guidance on how best to defend against targeted online attacks. In response, Entrust offers a special webcast, featuring leading analyst research firm Gartner, to help answer today's toughest questions that directly impact the continuous fight against online fraud. "No matter the investment, it's critical for experts to help inform other organizations on the necessity of implementing both strong authentication and fraud detection solutions to help stop the alarming growth of online fraud and other eCrime," said Entrust Director of Identity Products Steve Neville. "With our experience and knowledge, we really felt it was our duty to provide much needed guidance for security-conscious financial services organizations." The webcast, titled "Fast & the Fraudulent: Actions Financial Institutions Can Take to Defeat Online Fraud," features 40 minutes of expert opinion on current industry best methods to help defend against online fraud, specific to global banks and financial institutions. Hosted by Entrust, featuring Gartner vice president Avivah Litan and Entrust director Steve Neville, the webcast takes on key issues and questions, and offers strategic guidance on how to address today's top security concerns. According to the Anti-Phishing Working Group (APWG), financial institutions and payment services companies make up 85 percent of the organizations targeted by online criminal groups.(1) This further highlights the critical need for online organizations to implement comprehensive fraud detection and strong authentication solutions that are affordable, simple for end-users and versatile enough to adapt as fraud threats evolve. In February, Entrust was positioned as one of the "leaders" in the Gartner Magic Quadrant for Web Fraud Detection. Available as a complementary resource from Entrust, the Gartner Magic Quadrant for Web Fraud Detection evaluated vendors and placed them in one of four quadrants -- leaders, visionaries, challengers and niche players. The report states that "most large and some midsize financial institutions continue to upgrade their first-generation Web fraud detection systems that they put in place in 2006 and 2007, because installed software and services fall short in evaluating criminal attacks."(2) "Enterprises should evaluate competitors based on their core fraud detection technology and their ability to properly service implementations after the sale," said Gartner vice president Avivah Litan in the February 2009 Magic Quadrant for Web Fraud Detection. "Innovation is critical in this market to keep pace with difficult-to-predict cyberattacks that increasingly navigate across multiple customer service channels and the Web." In the April 2009 "Highlights from the Gartner European Identity and Access Management Summit," Litan recommended that organizations "protect data and accounts from unauthorized access using a layered security approach that includes stronger user authentication, continuous fraud detection and out-of-band transaction verification."(3) Leading financial institutions, enterprises and government agencies have deployed the complete security platform, including DnB Nor, Expedia, Commerce Bank, Bank of New Zealand, Banco Santander Santiago, Goteborg University, Ministry of Economic Development of New Zealand, SCHUFA, Arbetsformedligen, Alaska Law Enforcement Information Sharing System, Vejle Amt, Aristex, Swedish National Labor Market Administration, Skanska and more. You can watch the webcast, "Fast & the Fraudulent: Actions Financial Institutions Can Take to Defeat Online Fraud," by visiting http://www.entrust.com/gartner-webinar.htm. Entrust TransactionGuard is a zero-touch fraud detection solution that captures all the data in a session and does not require integration with back-end applications. It transparently monitors user behavior to identify anomalies, and then calculates the risk associated with a particular transaction -- all seamlessly and in real time. Unlike competitive offerings, Entrust TransactionGuard can analyze all points of interaction with the user on the Web site, allowing organizations to gain a complete picture of potentially fraudulent behavior without ever changing sophisticated banking applications. Entrust IdentityGuard enables organizations to layer security -- according to access requirements or the risk of a given transaction -- across diverse users and applications. The platform's authentication options include strong username and password, IP-geolocation, device, questions and answers, out-of-band one-time passcode (delivered via voice, SMS or e-mail), grid cards, eGrid cards and a range of one-time-password tokens. Entrust IdentityGuard also provides multiple methods of supporting mutual authentication, including picture and caption replay. About Entrust Entrust provides trusted solutions that secure digital identities and information for enterprises and governments in 2,000 organizations spanning 60 countries. Offering trusted security for less, Entrust solutions represent the right balance between affordability, expertise and service. These include SSL, strong authentication, fraud detection, digital certificates and PKI. For information, call 888-690-2424, e-mail or visit http://www.entrust.com/. About the Magic Quadrant The Gartner Magic Quadrant is copyrighted February 6, 2009, by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. (1) "Magic Quadrant for Web Fraud Detection," Avivah Litan, Gartner, Inc., February 6, 2009. (2) "Trends Activity Report," Anti-Phishing Working Group, March 2009. (3) "Highlights from the Gartner European Identity and Access Management Summit," Ray Wagner & Ant Allan, Gartner, Inc., April 17, 2009. Entrust is a registered trademark of Entrust, Inc. in the United States and certain other countries. In Canada, Entrust is a registered trademark of Entrust Limited. All Entrust product names are trademarks or registered trademarks of Entrust, Inc. or Entrust Limited. All other company and product names are trademarks or registered trademarks of their respective owners. http://www.newscom.com/cgi-bin/prnh/20060720/NYTH074LOGO http://photoarchive.ap.org/ DATASOURCE: Entrust CONTACT: Lindsey Jones, Media Relations of Entrust, +1-972-728-0374, Web Site: http://www.entrust.com/

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