Hundreds of Avid Louisville Golfers Enjoyed
the Cocktail with a shot at a Mulligan for $25,000
LOUISVILLE, Ky., April 30,
2024 /PRNewswire/ -- Yesterday, Elijah Craig
introduced the Official Bourbon Cocktail of the 2024 PGA
Championship at Valhalla, "The Elijah Craig Mulligan." The cocktail
debuted at a fundraiser partnership with First Tee – Louisville where hundreds of avid golfing fanatics
from across the city vied for a chance to win $25,000. Although there were no big winners from
the contest, the ultimate winner was First Tee – Louisville, who received a sponsorship check from
Elijah Craig for $10,000.
The Elijah Craig Mulligan is a refreshing cocktail that utilizes
lemonade, tea infused with Elijah Craig
Small Batch or Straight Rye Whiskey, soda water, a mint and
lemon wheel garnish. There are no do-overs in tournament play.
Fortunately, we're a little more forgiving with an Elijah Craig
Mulligan.
"Elijah Craig is putting a spin on a golf classic with The
Mulligan, a refreshing sip for a swing refresh," said Max Stefka, Group Product Director, Elijah Craig Bourbon. "Mulligans may not be
required in the official rule book, but we recommend this
Bourbon-forward riff for your next rounds of golf."
The Elijah Craig Mulligan will be available at the 2024 PGA
Championship across the Valhalla Golf Club and at the Elijah Craig
Bourbon Speakeasy at the 14th hole of the course, aptly named "On
The Rocks," from May 16-19, and
during practice rounds. Larger in size and scale than any previous
championship, spectators visiting the Speakeasy can taste the
distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted
signature cocktails, and engage in photo opportunities after
signing their name on an interactive signature wall.
Offsite, area consumers will find displays and engagement
opportunities at retail and bar locations promoting Elijah Craig's
exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon
Experience in Bardstown, Kentucky
will enjoy special Elijah Craig golf cocktails and co-branded
merchandise to welcome those from near and far.
The Elijah Craig Hole-in-One challenge gave golf participants
one free shot at the target, with a mulligan shot available with a
donation of $5 or more to First Tee –
Louisville. Elijah Craig and
Heaven Hill Brands matched up to
$10,000 of donations from the event.
The $10,000 donation makes it
possible for over 60 young, aspiring golfers to learn the sport.
One hundred percent of these scholarships support youth who could
not otherwise afford the cost of lessons. This year alone, First
Tee - Louisville served over 657 unique
youths, one third of those being female participants and one third
being ethnically diverse participants.
"Elijah Craig, Heaven Hill
Brands, and First Tee – Louisville, are a 'hole in one' partnership. We are
proud to support activity-based programs for youth from underserved
and under-represented communities," said D'Shawn Johnson, Executive
Director of First Tee – Louisville.
"Today was a win-win for everyone involved."
The Elijah Craig Mulligan
- 2 oz. Tea-Infused Elijah Craig Bourbon
- 4 oz. Lemonade
- Splash of Soda Water
- Garnish: Mint & Lemon Wheel
Steep one green tea bag in three ounces of Elijah Craig Bourbon for ten minutes. Fill
highball glass with ice. Pour lemonade in a highball glass over
ice. Top with soda water. Float tea-infused Bourbon on top. Stir
& Sip.
About Elijah Craig
Bourbon: Known as "The Father of Bourbon," Elijah Craig
is credited with being the first distiller to age his wares in
charred oak barrels to make Bourbon. The clear, unaged corn whiskey
became transformed into a bold amber liquid with a distinctively
smooth flavor that makes Bourbon what it is today. Elijah Craig's
community impact continues through Elijah Craig Old Fashioned
Week, providing total donations of up to $400,000 to date to organizations supporting the
hospitality industry. Produced by Heaven Hill Distillery, the
nation's largest independent, family-owned and led distillery and
the world's second-largest holder of Kentucky Bourbon, the Elijah
Craig lineup includes: Elijah Craig Small Batch Kentucky Straight
Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig
Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig
Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig
18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah
Craig's accolades have included Whisky Advocate's Whisky of the
Year, Best Small Batch Bourbon and Double Gold at the San Francisco
World Spirits Competition, and World's Best Small Batch Bourbon and
Best Kentucky Small Batch Bourbon at Whisky Magazine's 2023 World
Whiskies Awards. For more information, please
visit www.elijahcraig.com. Heaven
Hill reminds you to "Think Wisely. Drink Wisely."
About First Tee – Louisville:
First Tee – Louisville is a youth
development organization that enables kids ages 6 to 18 the
opportunity to build the strength of character that empowers them
through a lifetime of new challenges. By seamlessly integrating the
game of golf with a life skills curriculum, First Tee creates
active learning experiences that build inner strength,
self-confidence, and resilience that kids can carry to everything
they do. First Tee is Building Game Changers through its junior
golf programs. In 2023, First Tee – Louisville served nearly 1700 kids through its
various programs and has awarded more than $100,000 in scholarships to Louisville Metro
Youth. For more information, please visit
www.firstteelouisville.org.
IMAGES/B-ROLL: Download here
Kaitlynn West
Heaven Hill Brands
kwest@heavenhill.com
(502) 413-0230
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SOURCE Heaven Hill Brands