The Popular Wine Brand Celebrates Its
Multicultural Community by Continuing Its "Music Made
Sweeter" Campaign with the Latin Music Superstar
LOS
ANGELES, June 27, 2024 /PRNewswire/ -- Stella Rosa®
Wines, America's #1 Italian imported wine, today announced its
endorsement from multi-platinum award-winning singer and songwriter
Prince Royce. The collaboration
expands Stella Rosa's "Music Made
Sweeter" campaign celebrating artists and music that create moments
to savor together. Stella Rosa is
passing the mic and raising their glass to Prince Royce as he shares his seventh studio
album Llamada Perdida (Missed
Call), giving his fans a reason to celebrate and keeps traditions
alive. Music connects audiences and is best enjoyed when shared
with loved ones, and the same is true for Stella Rosa Wines.
A bona fide Latin superstar and wine enthusiast, Prince Royce celebrates every show with a
meaningful, pre-show huddle and a Stella
Rosa toast to the moment. The
Dominican American artist's certified Platinum album,
Llamada Perdida, debuted recently at the
top of Billboard's Tropical Albums Chart, while latest single
"Cosas de la Peda" reached #1 on Billboard's Latin Airplay
chart and #1 on the Billboard Tropical Airplay Chart for 10
consecutive weeks, giving him plenty of reasons to
Stellabrate with Stella
Rosa.
Known for his smooth vocals and unique blend of genres like
bachata, pop, and R&B, the singer has captured international
attention. Prince Royce celebrates
unique blends in more ways than one, from musical genres to
languages to wines. Both Prince
Royce and Stella Rosa's vast
consumer appeal has earned respect in the coveted Gen Z and
Millennial age groups, with many of them being multicultural.
Within the total wine category, multicultural consumers account
for only 27% of total spending, but they contribute to 68% of
spending on Stella Rosa. With 66% of
his fanbase being Hispanic, the singer is proud to partner with a
brand that prioritizes a diverse range of consumers by bringing
unique and approachable innovations to the wine category, including
semi-sweet and semi-sparkling wines.
"The partnership with Stella Rosa
felt right from the start – I love that they offer Sparkling, Spicy
and Non-Alcoholic options for those who, like me, want to enjoy a
great wine for every occasion," said Prince
Royce. "My music is all about passion and connection, and
I'm thrilled to show my fans how Stella
Rosa brings people together and makes the wine category a
lot more fun, with unique and flavorful wines."
Whether he's enjoying a glass of wine after a long recording
session, or hosting family barbeques, Prince Royce is a proud fan of Stella Rosa's collections, including:
- Stella Rosa Spicy Series
- Stella Rosa Semi-Sparkling Wines
- Stella Rosa Fully Sparking Wines
"We endlessly look for opportunities to connect with our core
consumers and give them reasons to celebrate," says Steve Riboli, President & CEO of Riboli
Family Wines. "Raising a glass to musicians and artists who share
our passion for making life's moments even sweeter is an initiative
we are proud to continue growing. We're excited to welcome
Prince Royce into the Stella Rosa family and look forward to
connecting with his fans through culture, music, dance, and
our innovative and refreshing wines."
Prince Royce recently
collaborated with Stella Rosa to
create a custom cocktail, Llamada Perdida Daiquiri, featuring
Stella Rosa Mango & Chili. For
the full recipe and more information about the Music Made Sweeter
campaign, visit StellaRosaWines.com. Follow Stella Rosa Wines on Instagram at
@StellaRosa.
ABOUT STELLA
ROSA
Stella Rosa is a
selection of semi-sweet, semi-sparkling Italian wines. Among its
impressive achievements are a 9x Impact Magazine Hot Brand award
and its position as the #1 imported wine in America. Stella Rosa is created by Riboli Family Wines, a
Los Angeles based establishment
founded in 1917. For more information, visit
www.stellarosawines.com.
ABOUT PRINCE
ROYCE
Prince Royce,
born Geoffrey Royce Rojas in The
Bronx, New York, is a
chart-topping American singer, songwriter, and record producer.
With his captivating blend of bachata, R&B, and pop, Royce has
become a prominent figure in Latin music, achieving international
success and capturing the hearts of fans around the world. Royce's
passion for music began at a young age, and he honed his skills by
performing in various talent shows and local events. In the past 13
years, Royce has scored 22 #1 radio hits and won more than 80
awards and recognitions including 23 Billboard Latin. Music Awards,
21 Premio lo Nuestro Awards, 19 Premios Juventud Awards, 9
Latin AMAs, and 14 Latin GRAMMY nominations.
PRESS CONTACT:
Veronica
Carrion
FINN Partners for Stella Rosa
stellarosa@finnpartners.com
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SOURCE Riboli Family Wines