The solution analyzes brain activity and detects cognitive
distraction, drowsiness, and alcohol in drivers to improve road
safety, potentially saving over 20,000 lives
each year
TEL
AVIV, Israel, June 27,
2024 /PRNewswire/-- CorrActions, an Israeli AI Driver
NeuroMonitoring company, is unveiling a new transformative AI
cognitive distraction detection solution. The solution was
presented at the mid-year meeting of the TRB (Transportation
Research Board) Committee on Impairment in Transportation which
took place in Washington D.C. in
mid June. The CorrActions software aims to enhance road safety and
save lives by assessing if a driver is intoxicated, drowsy, or
distracted. When cognitive impairment is detected, the
NeuroMonitoring solution can take immediate action, such as
alerting the driver or activating safety measures.
The innovative CorrActions' Driver NeuroMonitoring solution is
the first software-only monitor of driver cognitive impairments
caused by alcohol, drowsiness, cognitive distraction, and more,
using data already existing in the vehicle – from the steering
wheel, seat, in-cabin radar, and additional sensors and is
implemented by OTA (Over The Air) software update without any new
hardware being required. The software works passively in the
background and doesn't use visual identification or a camera of any
kind, making it completely non-intrusive to protect the driver's
and passengers' privacy.
CorrActions' NeuroMonitor technology is based on a scientific
discovery that reads EEG brain activity through the imprint of EEG
signals on muscle sub-movements. One of the measures
advocated by the NHTSA is the use of EEG, referred to as an
objective measure that is most frequently used to measure brain
states.
While driving under the influence of alcohol is well-known as a
cause of fatalities on the world's roads, distracted driving is
another dangerous impairment that frequently occurs. When driving,
cognitive distractions like daydreaming can be incredibly dangerous
and potentially fatal. In these situations, even though drivers are
with "hands on the steering wheel and eyes on road", their minds
are distracted and "off driving". In 2022, driving drunk,
distracted, and drowsy caused more than 20,000 car crash fatalities
in the US alone.
Last year, NHTSA began the process of standardizing
impaired-driving prevention technology that would be mandatory by
manufacturers to prevent intoxicated driving.
"Using CorrActions' Driver NeuroMonitoring System can contribute
to a 70% reduction in fatalities caused by intoxicated driving.
Moreover, it can result in $5 billion
savings annually," said Ilan
Reingold, CEO of CorrActions. "Given our software's
close-to-zero false positives rate, its high accuracy, and its
unobtrusive nature, drivers will quickly accept and trust the
solution which will contribute to widespread adoption."
CorrActions was founded in 2019 by Dr. Eldad Hochman, a neuropsychologist and
scientist, and Zvi Ginosar, an
experienced business executive. The company's CEO, Ilan Reingold, is a former Chief Business
Officer at Sony and General Manager at Broadcom. CorrActions raised
$7.25 million in its Series A round
which closed in October last year. CorrActions is the developer of
the world's first Driver NeuroMonitoring solution – a
software-only, multi-symptom brain activity monitor that is highly
accurate, privacy-centric, and market proven.
Images can be downloaded here.
Additional reading:
- Traffic Safety Facts, 2022 Data. Published May
2024. https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813579.
- www.corractions.com
Media contact:
Amir Ben
Artzi, Meirovitch PR,
amir@meirovitch.com
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content:https://www.prnewswire.com/news-releases/corractions-life-saving-ai-powered-solution-prevents-cognitive-distraction-in-drivers-302184374.html
SOURCE CorrActions