New visual identify, website, and refreshed
positioning supports strategic vision and accelerated
growth
DES MOINES, Iowa, June 18, 2024 /PRNewswire/ -- Consumer Safety
Technology Holdings Inc. (CST), the leader in substance safety,
detection and monitoring products and services, announces a
corporate brand evolution under the new name Mindr. This strategic
shift in brand identity reflects a continued commitment to
innovation, growth, and vision for the future.
"Our new name is rooted in heritage,
technology, and people – three critical drivers of our success,"
said Kathy Boden Holland, Mindr
CEO. "As we look ahead, we'll leverage our core strengths and
scale to extend our reach beyond alcohol impairment and the
regulated industry. Creating a strong parent brand that aligns with
our vision for the future is key to our growth
journey."
Over the last 35 years, Mindr has been a force for good, keeping
people and communities safe by encouraging responsible choices.
This rich history includes pioneering cutting-edge alcohol-specific
fuel cell technology in conjunction with researchers at
Iowa State University, offering
advanced platform: camera, data reporting and GPS integration,
partnering with organizations driving change, and advocating for
impaired driving legislation to protect people and save
lives.
"Our new name is rooted in heritage, technology, and people –
three critical drivers of our success," said Kathy Boden Holland, Mindr CEO. "As we
look ahead, we'll leverage our core strengths and scale to extend
our reach beyond alcohol impairment and the regulated industry.
Creating a strong parent brand that aligns with our vision for the
future is key to our growth journey."
Mindr's unique portfolio of market-leading brands features
comprehensive alcohol and impairment solutions that serve people
throughout the DUI process including: Intoxalock, the #1 ignition
interlock device in the U.S. with the largest service center
network of any provider, and Breathe Easy, high risk, low-cost
SR-22 insurance. In addition, Mindr introduced Keepr, a
personal pocket-sized breathalyzer paired with an accountability
app, and acquired ElectraTect and its advanced THC detection
technology, further expanding its offering and strengthening its
capabilities.
With extensive experience and expertise combined with
cutting-edge innovation, Mindr will play an important role in
redefining substance safety and detection solutions to address
growing customer needs and a rapidly changing landscape.
As part of its brand evolution, Mindr is also introducing a new
brand identity that embodies the strong purpose-driven culture, and
people-first philosophy. It includes a new logo and blue
color palette that's indicative of the bold and confident direction
of the portfolio of brands.
To learn more about Mindr and its comprehensive portfolio of
market-leading substance safety, detection, and monitoring
solutions, please visit www.mindrco.com.
About Mindr
Mindr is the leader in substance safety, detection, and
monitoring, providing innovative and reliable products and services
that keep people safe by enabling responsible choices. Dedicated to
public safety for more than 35 years, we are a trusted partner to
consumers, state authorities and employers. Our portfolio of
market-leading brands features comprehensive alcohol and impairment
solutions that help customers throughout the DUI process including:
Intoxalock, the #1 ignition interlock device in the U.S. with the
largest service center network of any provider, and Breathe Easy,
high risk, low-cost SR-22 insurance. Our portfolio also includes
Keepr, a personal pocket-sized breathalyzer that pairs with an
accountability app, empowering people to make smart decisions.
We are driven by a commitment to delivering exceptional
service and advanced technology, that makes positive change. Mindr
is a portfolio company of L. Catterton and named Best Place to Work
for Working Parents in 2022, 2023 and 2024. For more information
visit www.mindrco.com.
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SOURCE Consumer Safety Technology