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Bowne Global Solutions and Capgemini Report Reveals Life Sciences
Companies 'Drastically Increasing' Need for Translation Services
Foreign market growth drives demand for translation; Most companies attempting
to handle in-house
NEW YORK, May 4 /PRNewswire/ -- Ninety percent of life sciences companies
believe their need for translation services will increase during the next five
years, and 23% of those companies expect their need to increase drastically,
according to a new report produced by Capgemini, one of the world's largest
providers of consulting, technology and outsourcing services.
This report was produced on behalf of Bowne Global Solutions (BGS), a leading
provider of translation, localization, technical publication and interpretation
services, to determine global expansion trends in the life sciences sector. It
is based upon interviews with executives at pharmaceutical and medical device
companies.
Among survey respondents, 80% indicated that international markets comprise at
least 25% of their total company revenue. This statistic reflects the foreign
market growth that has exploded in recent years, driving demand for translation
and localization service companies. However, despite the existence of
translation firms, 77% of life sciences companies prefer to handle translation
duties in-house, citing a desire to retain control of the process.
"The desire to retain control of the translation process is understandable, yet
pharmaceutical and medical device companies have a responsibility to physicians
and patients to ensure that prescribing information, product directions and
marketing materials are correct. This requires meticulous translation and a
working knowledge of the specific language, country and culture in which the
product is launched," said Jim Fagan, President and CEO of BGS.
The survey also found that a majority of respondents feel that translation is
most critical for regulatory processes (approximately 65%) and marketing
support and training (approximately 40%). BGS/Capgemini Report 2-2-2
"The survey findings give us a look at the emerging trends and needs of this
important sector," said Ellen Hives, Vice President with Capgemini. "While many
companies are now trying to address their translation needs in house, it's not
their core competency. Many are quickly realizing that it's more efficient and
effective to use experienced language services firms that can provide quality,
multilingual translations in-country anywhere in the world using proven project
management and production processes and technologies. BGS, one of the most
skilled and experienced firms in this space, is already helping pharmaceutical
and medical device manufacturers navigate complicated regulatory processes that
have hindered time-to-market."
About the Capgemini Group
Capgemini, one of the world's foremost providers of Consulting, Technology and
Outsourcing services, has a unique way of working with its clients, which it
calls the Collaborative Business Experience. Through commitment to mutual
success and the achievement of tangible value, the company helps businesses
implement growth strategies, leverage technology, and thrive through the power
of collaboration. Capgemini employs approximately 48,000 people worldwide
(55,000 including Transiciel) and reported 2003 global revenues of 5.754
billion euros. More information about individual service lines, offices and
research is available at http://www.capgemini.com/.
Bowne Global Solutions
Bowne Global Solutions (BGS) is one of the world's leading providers of
multilingual solutions for Products & Documents, Marketing & Communications,
Regulatory Compliance, Training & e-Learning, and Globalization Strategy. With
employees in 24 countries, BGS is ideally positioned to help companies adapt
their products and communications to reflect the unique linguistic and cultural
characteristics of their target markets worldwide. Supported by proven project
management methods and innovative technologies, including the Elcano(TM)
translation portal, clients have come to rely on the BGS team for all of their
translation, localization, technical writing and interpretation needs. For
more information visit http://www.bowneglobal.com/.
Bowne Global Solutions is a business unit of Bowne & Co., Inc. (NYSE: BNE), a
global leader in providing high-value solutions that empower our clients'
communications. In addition to BGS, Bowne & Co.'s diversified business units
include Bowne Financial Print, the world's largest financial printer; Bowne
Enterprise Solutions, a leading provider of digital printing and electronic
delivery of personalized communications; and Bowne Business Solutions, the
leader in delivering a full array of business process outsourcing services to
the legal and financial services industries. For more information visit
http://www.bowne.com/.
DATASOURCE: Bowne Global Solutions; Capgemini Group
CONTACT: Pam McKinlay, Director of Marketing Communications of Bowne,
+1-917-339-4878, ; or John Patterson, Director of
Americas Public Relations of Capgemini, +1-917-934-8735,
Web site: http://www.bowneglobal.com/
http://www.capgemini.com/