Borders(R) Hosts 'The Lost Symbol' Twitter(SM) Treasure Hunt Sept. 15 Through Sept. 24

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Borders(R) Hosts 'The Lost Symbol' Twitter(SM) Treasure Hunt Sept. 15 Through Sept. 24

11/09/2009 6:15pm

PR Newswire (US)

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Retailer to give away 80 signed copies of the book in 80 Borders and Waldenbooks stores nationwide ANN ARBOR, Mich., Sept. 11 /PRNewswire/ -- Who doesn't like a great treasure hunt especially when the bounty is free, signed copies of "The Lost Symbol" at Borders. The retailer has secured 80 copies of the book -- each signed by author Dan Brown -- and will place them in 80 Borders and Waldenbooks stores nationwide for lucky readers to claim. Borders will deliver the clues to the locations of the books via Twitter at twitter.com/BordersMedia beginning Tuesday Sept. 15 through Thursday, Sept. 24. Each clue will direct readers to the approximate super-secret location of the "Lost Symbol Golden Ticket," hidden somewhere in the 80 stores, which readers must discover and present at the information desk to claim their free, signed copy of "The Lost Symbol." (Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO) "There's a rabid anticipation and excitement for the 'The Lost Symbol' -- it's not everyday that a book becomes part of the collective conversation like this particular title has," said Rich Fahle, vice president of Outreach and Entertainment for Borders. "We are going to make 80 Dan Brown fans extremely happy by giving them a rare gem: a free, signed copy of a book they've been waiting years for and will treasure for years to come. It's going to be a lot of fun." "The Lost Symbol" Twitter promotion is the latest in a series of successful mini-Twitter promotions Borders has been hosting. For example, to commemorate the release of the film "9," Borders gave away nine copies of the collector's edition of the "9" movie book plus 180 free tickets to the movie. Also, in late August, the retailer gave away seven signed copies of "The Hunger Games," the first book in the wildly popular Hunger Games series by Suzanne Collins. About Borders Group, Inc. Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP) is a leading retailer of books, music and movies with approximately 25,000 employees. Through its subsidiaries, the company operates more than 1,000 stores primarily under the Borders and Waldenbooks brand names. For online shopping, visit Borders.com. For more information about the company, visit http://www.borders.com/media. http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGODATASOURCE: Borders CONTACT: Mary Davis of Borders, +1-734-477-1374 Web Site: http://www.borders.com/

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