The platform will target the underserved
independent regional foodservice brokerage segments
CHICAGO, July 2, 2024
/PRNewswire/ -- Brown Gibbons Lang & Company (BGL) is pleased
to announce San Francisco Equity Partners (SFEP), a private
equity firm focused exclusively on partnering with companies across
the consumer landscape, invested in Sales Concepts, Inc. and
Donovan Food Brokerage to form Xceed Foodservice Group. BGL's Food
and Beverage investment banking team served as the
exclusive buy-side financial advisor to SFEP in the
transaction.
The platform will target the underserved
independent regional foodservice brokerage segments.
Xceed was created to invest in and partner with leading regional
independent brokerage companies focused on the foodservice
ecosystem. The U.S. foodservice industry represents a $1 trillion market made up of restaurants, school
districts, hospitals, hotels, and various other venues. Through its
brokerage partners, Xceed will provide sales and marketing services
to food suppliers seeking to grow their business in the complex and
localized networks of the foodservice space. The platform will
continue to seek partnerships with additional best-in-class
regional foodservice brokerage firms in complementary markets. Each
of Xceed's partners will retain its existing name, management team,
and personnel and will operate autonomously in its regional
market.
BGL's Food and Beverage investment banking team, led by BGL
Managing Director Daniel Gomez, has
deep sector knowledge and extensive transaction experience,
representing companies across the entire food and beverage
landscape. Coverage includes retail of both branded and private
label products, global supply chain sourcing, contract
manufacturing, processing, distribution, and wholesale.
About Brown Gibbons Lang & Company
Brown Gibbons
Lang & Company (BGL) is a leading independent investment bank
and financial advisory firm focused on the global middle market.
The firm advises private and public corporations and private equity
groups on mergers and acquisitions, capital
markets, financial restructurings, business valuations
and opinions, and other strategic matters. BGL has
investment banking offices in Chicago, Cleveland, Los
Angeles, and New York, and
real estate offices in Chicago,
Cleveland, and San Antonio. The firm is also a founding
member of REACH Cross-Border Mergers & Acquisitions, enabling
BGL to service clients in more than 30 countries around the world.
Securities transactions are conducted through Brown, Gibbons, Lang
& Company Securities, LLC, an affiliate of Brown Gibbons Lang
& Company LLC and a registered broker-dealer and member of
FINRA and SIPC. For more information, please visit
www.bglco.com.
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SOURCE Brown Gibbons Lang & Company