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Azteca America Network Reaches National Coverage Leading into
2005-2006 Upfronts
MEXICO CITY, May 5 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (BMV:
TVAZTCA; NYSE: TZA; Latibex: XTZA), one of the two largest producers of Spanish
language television programming in the world, announced today that Azteca
America, the company's wholly-owned broadcasting network focused on the U.S.
Hispanic market, has reached national network coverage.
"We are thrilled to be able to present additional details of our coverage
advances to leading advertisers during our Upfront presentation on May 16 in
New York City," said Luis J. Echarte, President and CEO of Azteca America. "Our
expanded cable and satellite footprint -- including recent affiliates carriage
agreements with Comcast, Time Warner, Charter and Cox, as well as Dish and
DirecTV -- is combined with exciting programming news, which will bring
unparalleled advertising opportunities to current and potential national
clients. Our commitment to our viewers as well as clients is for dynamic,
long-term growth."
TV Azteca noted it is committed to present the most sought after
Spanish-language content to US Hispanic audiences, and to offer advertisers top
quality viewerships to optimize their marketing efforts.
"We are now strongly positioned to tap the US Hispanic market on a large
scale," said Mario San Roman, Chief Executive Officer of TV Azteca. "There is
a major opportunity to expand our business within a market almost the size of
Mexico's broadcast television industry, with double-digit annual growth."
"We are firmly focused on our goal to achieve over 15% share of the US Hispanic
market in the medium term, and to generate solid profitability levels in the
near future," added Mr. San Roman.
Company Profile
Azteca America is the fastest-growing Hispanic network in the United States and
a fully owned subsidiary of TV Azteca, S.A. de C.V. TV Azteca is one of the
two largest producers of Spanish language television programming in the world,
operating two national television networks in Mexico, Azteca 13 and Azteca 7,
through more than 300 owned and operated stations across the country. TV
Azteca affiliates also include Todito.com, an Internet portal for North
American Spanish speakers.
Except for historical information, the matters discussed in this press release
are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
projected. Risks that may affect TV Azteca and Azteca America Network are
identified in its Form 20-F and other filings with the US Securities and
Exchange Commission.
DATASOURCE: TV Azteca, S.A. de C.V.
CONTACT: Investor Relations: Bruno Rangel, +5255-1720-9167,
, or Media Relations: Daniel McCosh, +5255-1720-0059,
, both of TV Azteca, S.A. de C.V.
Web site: http://www.tvazteca.com.mx/