Moore ACTS includes AI, neuromarketing and dynamically optimized
testing to improve fundraising effectiveness.
WASHINGTON, July 16,
2024 /PRNewswire-PRWeb/ -- Moore, a leading
constituent experience management company, has introduced the Moore
Audience-Centric Testing Suite (ACTS), a packaged suite of testing
tools designed to enhance the effectiveness of fundraising creative
and communications across all marketing channels. Moore ACTS brings
together psychometric research from the Moore Neuro-Fundraising
Lab, comprehensive data insights from SimioCloud, a Moore company,
the latest in generative AI techniques, and unparalleled
omnichannel analytics to allow purpose-driven organizations to
better tailor communications to their audiences.
The Moore ACTS suite of tools features:
- Use of generative AI for idea generation in testing,
incorporating human oversight to maintain brand standards and
ensure ethical storytelling.
- Concept testing using psychometric tools to rigorously evaluate
creative ideas before they are implemented.
- Audience customization within the suite by harnessing the power
of SimioCloud data to determine creative treatments that resonate
with different audiences for improved one-to-one marketing.
- Multivariate testing across all elements of a creative
execution using Moore's Dynamic Creative Optimization tool for
digital campaigns and to empower the company's industry-leading
digital print and mail platform to enhance
hyper-personalization.
- Channel optimization using Moore's co-targeting tools to
maximize communication and impact across all channels.
This step-by-step approach – AI in idea generation, concept
testing and audience customization to pick the most promising
solution, and multivariate testing and channel optimization for
in-market testing – saves money by putting the most promising ideas
into market. It also increases effectiveness by addressing each
communication to the person most likely to act.
"We are excited to bring the power of Moore ACTS to our clients
to help them revolutionize how they engage with their donors," said
Gretchen Littlefield, CEO of Moore.
"With Moore ACTS, we are leveraging cutting-edge AI, comprehensive
psychometric evaluations and robust channel optimization tools to
ensure that every ad, envelope, text and email is crafted for
general and individual effectiveness. Moore ACTS reflects our
commitment to advancing purpose-driven organizations' success
through technology and audience-focused strategies."
Moore has long been recognized for its expertise in analytics,
data and targeted testing, consistently driving enhanced
fundraising efforts for some of America's most significant causes.
The stand-alone product elements of Moore ACTS have demonstrated a
track record of optimizing creative strategies. Now, as a combined
product offering, Moore ACTS provides a comprehensive toolset that
empowers the purpose-driven industry with integrated, data-informed
solutions tailored to amplify engagement and fundraising
outcomes.
"Imagine audience testing uncovering that a campaign resonates
more strongly among a particular audience like younger donors,"
stated Dr. Steve Agauas, director of
the Moore Neuro-Fundraising Lab. "With the full power of Moore
ACTS, we can harness AI and human ingenuity brainstorming on
different creative ideas for key campaign variables, test them
through concept testing, then multivariate testing, and use these
insights to identify standout concepts. These gems can then roll
out strategically across channels to attract and engage younger
donors."
To learn more about Moore ACTS and Moore's full platform of
communications, data, digital, media, production and response
management solutions for the purpose-driven sector, join us at
Bridge Conference, Booth # 209, July 31
through August 2. You can also learn more about Moore ACTS
at wearemoore.com/acts.
About Moore
Moore is a data-driven constituent experience management (CXM)
company achieving accelerated growth for clients through integrated
supporter experiences across all platforms, channels and devices.
We are an innovation-led company that is the largest marketing,
data and fundraising company in North
America serving the purpose-driven industry with clients
across education, association, political and commercial
sectors.
Moore combines our strength in technology and unmatched industry
expertise to provide clients with strategy, creative, production,
media, data, response management and analytic services. Our
omnichannel solutions are powered by an ongoing investment in
next-generation artificial intelligence and machine learning that
deepens constituent relationships and creates transformational
growth. To learn more, visit wearemoore.com.
Media Contact
Mac McKeever, Moore,
207-841-6110, mmckeever@wearemoore.com, https://wearemoore.com/
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SOURCE Moore