Just in Time for Summer, Airheads creates
candy-launching Underwater Vending Machine for sale for
$7,000 that is designed to get adults
back in the pool
ERLANGER, Ky., May 20, 2024
/PRNewswire/ -- For many adults their first experience with
Airheads was on summer break at the pool, where they used to play
in the water and swim until their hands and feet turned pruney. But
times have changed, as a recent survey indicated that nearly
three-quarters of adults don't swim as much as they did when they
were kids. Airheads is on a mission to bring the fun back to
the pool and get adults swimming again.
Airheads creates candy-launching Underwater
Vending Machine that is designed to get adults back in the
pool.
So this summer, the candy company is debuting a
first-of-its-kind Underwater Vending Machine that dispenses
Airheads while submerged in a pool. The vending machine is fully
waterproof in depths of up to eight feet and comes equipped with an
air propulsion system candy launcher. Instead of taking wet money
the machine takes fun in exchange for Airheads bars. To see the
Airheads Underwater Vending Machine in action, watch the video
here.
"Our Underwater Vending Machine is sure to get adults excited
about jumping back in the pool and re-living the carefree long
summer days," said Craig Cuchra, VP
of Marketing at Perfetti Van Melle, maker of Airheads candy. "So
many people have nostalgic memories of savoring Airheads at the
pool on a hot day and we want to bring this feeling back, and with
a fun twist."
For those who share in Airheads' goal to get the big kids back
in the water, the candy maker is selling a limited number of
Airheads Underwater Vending Machines for $7,000, which includes a lifetime supply of
Airheads. Sales for the machines will open on Memorial Day
(5/27)—the official start of "pool season"—and will be available
while supplies last. To learn more visit, AirheadsSummer.com.
About Airheads
Airheads is a brand long-loved by
people of all ages for its chewy texture, tangy fruit flavors and
bright colors. Invented in Erlanger,
KY, Airheads are available in original bar form as well as
chewy and intense bite-sized pieces called Airheads Bites. For a
sweetly sour candy that packs a punch, Airheads Xtremes belts and
bites are available. And, for those who want the tangy, chewy
goodness in gum form, there's Airheads Gum, with micro-candies
offering a playful burst of fruit sensation in each chew. Airheads
are perfect for a quick treat, social gatherings and for sharing
with others.
About Perfetti Van Melle
Perfetti Van Melle Benelux
B.V. is a privately-owned global company established in
March 2001 through the merger of
Perfetti SpA and Van Melle
B.V. Perfetti Van Melle manufactures and markets
confectionery and chewing gum products in more than 150 countries.
Today Perfetti Van Melle is one of the world's largest
confectionery groups, marketing highly renowned brands such as
Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia,
Vivident, Airheads, Happydent & Big Babol. The Group has
corporate headquarters in Italy
and The Netherlands. U.S.
operations are solely out of Erlanger,
KY.
Media Contact:
Abby Hagstrom
abby@thescratchcollective.com
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SOURCE Perfetti Van Melle