DALLAS, July 29, 2015 /PRNewswire/ -- 7-Eleven,
Inc. (SEI), the world's largest convenience retailer with
56,400 stores worldwide, has signed a master franchise agreement
with Seven System Vietnam Co. Ltd. to develop and operate
7-Eleven® stores in Vietnam. The expansion marks the company's
first stake in the Pacific Rim
since 7-Eleven entered Indonesia
in 2009.
7-Eleven's entry into the country aims to enhance the
convenience-shopping experience for Vietnamese customers and
contribute to modernizing small retailers in the world's
13th most populous country.
The new master franchisee plans to construct 7-Eleven stores,
convert existing locations to the 7-Eleven brand supported by
enhanced infrastructure, and eventually franchise operations to
local businesspeople.
Internationally popular products like Slurpee® frozen
carbonated beverages and Big Gulp® soft drinks, as well
as immediately consumable fresh foods, with recipes developed for
regional tastes, will be part of the convenience offerings.
7-Eleven and its parent company, Seven-Eleven Japan, will
provide start-up support for its newest master franchisee by
assisting Seven System Vietnam in implementing 7-Eleven's
successful strategies of market concentration, team merchandising
and item-by-item management.
Vietnam will be the 18th
country or region where 7-Eleven stores operate. In addition to
the United States, other countries
include Canada, Mexico, Japan, Thailand, South
Korea, Taiwan, China (including Hong Kong), The
Philippines, Australia,
Singapore, Malaysia, Indonesia, Norway, Sweden, Denmark and the United Arab Emirates, where its first 7-Eleven
store will open early this autumn.
About 7-Eleven Inc.
7-Eleven, Inc. is the premier
name and largest chain in the convenience retailing industry. Based
in Dallas, Texas, 7-Eleven
operates, franchises or licenses nearly 10,500 7-Eleven® stores in
North America. Globally, there are
more than 56,400 7-Eleven stores in 16 countries. 7-Eleven has been
honored by a number of companies and organizations recently.
Accolades include: #2 on Franchise Times Top 200 Franchise
Companies for 2013; #1 on Entrepreneur magazine's 2014 Top Global
Franchise list; #10 spot on Entrepreneur magazine's Franchise 500
list for 2015, and #3 in Forbes magazine's Top 20 Franchises to
Start. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of
the "World's Top 10 Most Innovative Companies in Retail." 7-Eleven
places among Top Veteran-Friendly Companies for 2014 by U.S.
Veterans Magazine and is among GI Jobs magazine's Top 100 Military
Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among
its Hispanic Corporate Top 100 Companies that provide the most
opportunities to Hispanics. 7-Eleven is franchising its stores in
the U.S. and expanding through organic growth, acquisitions and its
Business Conversion Program. Find out more online at
www.7-Eleven.com.
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SOURCE 7-Eleven, Inc.