2025 Taste of Asia, A Celebration of Innovation and Growth: Exploring the Future of Asian Food Brands in North America
17 March 2025 - 10:00PM
The North American Asian Food & Hospitality Industry
Association (NAAFIA), in collaboration with MenuSifu, is proud to
present Taste of Asia 2025, an exclusive event designed for
high-level networking and knowledge exchange within the food and
hospitality industries. NAAFIA notices that the global food
industry is experiencing a significant increase in Asian brands
expanding into international markets. As Asian cuisine continues to
gain mainstream popularity in North America, businesses are
exploring new strategies to successfully expand their influence in
this evolving landscape.
In the U.S., the Asian food market was valued at
approximately $37.2 billion in 2024 and is projected to reach $51.3
billion by 2031, reflecting a compound annual growth rate (CAGR) of
4.7%. Among them, the Chinese restaurant industry has shown
resilience, maintaining an annualized growth rate of 4.7% since
2018 and is expected to reach a market value of $27.0 billion by
2024. As interest in Asian cuisine continues to grow, restaurants
are not just competing for dining dollars—they are also vying for
mindshare in an increasingly crowded online conversation. In this
dynamic and trend-driven landscape, industry events play a key role
in shaping the future of Asian food in North America. The 2025
Taste of Asia Festival will kick off on March 21 at the China
Institute in America (100 Washington St, New York City, 10006),
marking the start of a five-city U.S. tour to explore trends and
opportunities in the North American culinary industry.
（2025 Taste of Asia)
Since NAAFIA‘s inception in 2017, this event has
become an essential gathering for industry leaders, investors,
brands, and supply chain experts, offering a unique platform for
collaboration and growth in the Asian food sector. The event's New
York stop will be hosted at the China Institute in America, a
prestigious institution founded in 1926 by renowned scholars such
as John Dewey and Hu Shi.
The 2025 edition will feature insights from top
entrepreneurs, industry experts, and investors across the Asian
food, beverage, restaurant, and supply chain sectors. Key partners
supporting this initiative include Impact, Kepler Brand Consulting,
CINGS, China Institute in America, Serica, Wefood, and
Restaurateur.
Attendees can expect engaging discussions on key
topics that are shaping the future of the food industry. The
session Asian Cuisine in North America: Opportunities &
Challenges will feature insights from over 20 industry leaders on
the market dynamics and growth potential for Asian cuisine. Another
highlight, Global Expansion Strategies for Asian Brands, will focus
on successful market entry and localization strategies that have
helped Asian food and beverage businesses succeed on the global
stage. In addition, the event will dive into The Future of Supply
Chains, exploring the challenges and innovations that are
transforming Asian food supply chains in North America. The
Restaurant Technology Innovations session will highlight the role
of AI-driven ordering systems, data analytics, and automation in
reshaping the dining experience.
(Master Chef Culinary Showcase in TOA 2024；the
showcase was hosted in LA Times.)
Taste of Asia 2025 will travel across five major
U.S. cities, each offering a tailored experience to address the
unique needs of regional food and beverage industries. The New York
stop on March 21 will take place at the China Institute in America,
with 500 attendees participating in a conference and a small salon.
On April 28, the Seattle stop will be held at Twenty Five Teishoku
House, with 100 attendees for a conference. The Chicago stop on May
19 will take place at the National Restaurant Association HQ,
attracting 500 participants for a conference and small salon. The
Houston stop on July 21 will be held at Mirao Restaurant, with 100
attendees for the conference. Finally, the Los Angeles stop on
August 11 will be hosted at Le Méridien Pasadena Arcadia, with a
grand event welcoming 1,500 attendees, including an industry forum,
expo, and grand salon.
（2025 Taste of Asia Guest List)
Taste of Asia 2025 will feature a diverse lineup
of industry pioneers in restaurant technology, supply chains,
investment, and brand expansion, including: Leo Li, Co-founder of
MenuSifu; Vivian Zhang, CTO of SupStat Inc.; Howard Cai, Senior VP
of CP Foods USA; Ebrahim Maghsoud, McDonald’s Franchisee; Fred
Wang, Executive Chef of Lee Kum Kee North America; Cheng Luo, CPA
& Tax Attorney; Kelly Zhou, Founder of YAAAS TEA; Paul Pedrow,
VP of Sales of Restaurant Events LLC; Lawrence Pan, Founding
Partner of CITIC Saint Spring Capital; Curtis Li, Founder of CSA;
Garry Xie, CEO of FlyHigh Group; Henry Xiao, F&B Marketing
Executive; Gao Chao, Co-founder of Impact; Tom Chen, Founder of
Kepler Brand Consulting.
Images accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4b78171b-6a33-4dbc-96fa-dd9708522d19https://www.globenewswire.com/NewsRoom/AttachmentNg/b782fa48-2bf5-49c4-8913-47c40aa7381bhttps://www.globenewswire.com/NewsRoom/AttachmentNg/81c9ef55-f608-424a-b113-7071e8c82ca7
Media Contact:
Website: https://www.tasteofasiaawards.com/
Email: Mindy.zhu@thechihuo.com
