Update

RNS Number:6197D
Vividas Group plc
11 September 2007



Tuesday 11 September 2007


                               VIVIDAS GROUP PLC


                   Technology and Entertainment Market Update



Vividas (VDS.L), the video streaming technology company, announces the launch of
VivCast Live Professional and an update on contracts signed in the entertainment
industry.


VivCast Live Professional


The new streaming technology enables the delivery of full-screen broadcast
quality video to satisfy any foreseeable market demand of simultaneous viewers,
using less bandwidth than before. VivCast Live Professional is the only
streaming solution with multiple levels of redundancy, guaranteeing an
uninterrupted online viewing experience, equal to traditional broadcasters.
Using http streaming architecture, the Vividas solution breaks streamed IP video
down into a sequence of small, cacheable files, ultimately reducing the chances
of failure with a large number of viewers. This ensures that VivCast Live
Professional has the potential to deliver video to millions of simultaneous
online viewers with no reduction in picture or delivery quality, rather than
only to thousands offered by competitors streaming via traditional unicasting
methods.

VivCast Live Professional, together with Vividas' On-demand technology, now
enables broadcasters and content owners to launch what the Board believes is the
only true scalable Internet TV solution in the world that offers both On-demand
and live streaming solutions.

Entertainment Market Update


In the Pay Per View ("PPV") entertainment announcement of 5 July 2007, it was
stated that Vividas was in talks regarding over 30 contracts for films in PPV
markets. The Company has signed 15 of these contracts in the last eight weeks
and negotiations continue with the remainder, as well as additional
opportunities. These contracts are to supply enabling technology for film
contracts for all major regions.


It is clear that PPV films in the mainstream markets are likely to achieve
financial success only with significant promotion and marketing, which is the
responsibility of Vividas' clients. A number of these new films can either be
found on www.vividas.com or will be available in the near future.

Vividas has recently also making good progress in the adult industry, where
potential clients already have an online audience and where direct marketing
through well established websites with loyal customer bases can be undertaken.
Vividas has established Evotum, a new subsidiary set up to spearhead its
operations in the adult entertainment market. Evotum has made initial contract
signings to supply Vividas technology to award winning content owners in the US,
including Wicked Pictures, Kick Ass Pictures, VCX, and Dane Productions. In
addition, Evotum has appointed resellers in Europe and Asia. Evotum has a
substantial number of other contract negotiations in progress with other leading
content owners.

Paul Neville, Chief Executive of Vividas, stated, "The establishment of Evotum
is the start of a change in strategy to ensure that Vividas technology, through
the Evotum brand, becomes recognised as the premium video streaming solution in
the largest online entertainment industry, namely adult entertainment. All our
major competitors, as well as other blue chip organisations, supply their
technology into this market, and we see it as significant to our business that
adult studios and content owners are able to deliver the quality and full screen
High Definition advantages of the Vividas technology to their end customers. In
signing award winning, premium content owners, such as Wicked Pictures, Evotum
will enable this acceptance to be accelerated through a separately branded
business."



About Vividas:

Vividas is an AIM-traded developer and provider of video streaming technology
and related products which enable  straightforward playback on personal
computers of full screen, high quality video via discs or over networks,
including  the Internet, normally without requiring software installation.
Vividas proprietary technology overcomes the  disadvantages of competing CD and
streaming market solutions. These competing technologies typically offer only
partial  screen, or poor quality full screen, viewing and generally require the
user either to have or to install specialist  player software. For more
information, visit www.vividas.com.

Enquiries:

Vividas Group plc                                                  020-7189 5532
Paul Neville (Group CEO)
Greg Minns (Group FD)

Bankside Consultants
Charles Ponsonby                                                   020-7367 8851
Steve Liebmann                                                     020-7367 8883

Landsbanki Securities (UK)
Fred Walsh                                                         020-7426 9000





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