Ripcurl Agreement

RNS Number:9770P
Vividas Group plc
13 March 2008

VDS


                               VIVIDAS GROUP PLC

                                  ("Vividas")

 Rip Curl engages Vividas to stream international surfing event from Australia

                                www.vividas.com


Internet streaming company, Vividas, has signed an agreement with surf company,
Rip Curl Pty. Ltd, to stream the high profile Rip Curl Pro surfing event to
sporting fans all over the world. The deal is part of an evaluation licence
agreement between the companies which will translate into a minimum annual
revenue contract of AU$90,000 for Vividas, providing success criteria are met.
With the audience for the event forecast to be in excess of 500,000 viewers,
Vividas believes that the contact will validate the scalability of the Vividas
Live streaming technology and that the company will be very well positioned to
sign similar contracts within the surfing industry and for other live sports
events.

Vividas, named because its streamed image is "as vivid as", can deliver video
content via the internet in previously unachievable quality - without the need
for downloads, without firewall issues and in high definition quality.

The Rip Curl Pro, which happens at Australia's famous Bells Beach from 18-29
March, is part of the international surfing circuit and organisers expect a high
demand for the content, which will be streamed live and on-demand, free and in
full screen quality. Surfing action, commentary and interviews will be streamed
from www.ripcurl.com.

According to Neil Ridgway, Rip Curl's Group Advertising and Marketing Chairman,
the technology will take the event, the second on the International Association
of Surfing Professionals ("ASP") calendar, to a new level globally. Commenting
further, Neil Ridgway said,

"The Vividas technology means that this year, for the first time, viewers will
have instant access to the Rip Curl Pro surfing stream - regardless of their
time zone. If viewers are unable to watch as it happens, then the Vividas
technology allows viewers to turn it into an on-demand experience immediately,
jumping from live to highlights, following their favourite surfers."

"The other huge advantage of Vividas is its quality. It means we can offer the
best quality cover of an ASP World Tour event ever. It's great to see two
companies with a rich history in technology form a partnership like this one."

According to Paul Neville, CEO, Vividas Group plc, the Rip Curl Pro is a perfect
opportunity for Vividas to showcase its live streaming capabilities. Paul
Neville said,

"The business community has embraced the technology for corporate communications
and it's great to see the technology now being used for streaming another major
sporting event. Because of the unlimited scalability of Vividas's technology,
the stream is unaffected by the number of viewers, contrasting with traditional
streaming technologies and making it perfect for major sports event with a
virtually unlimited number of viewers."

"The Rip Curl deal is representative of the type and size of arrangement to
which the Vividas technology is ideally suited. This builds on the Fox Soccer
arrangement, in which UK football league matches are streamed at the highest
quality to audiences in the US. We expect this event to attract larger global
audiences and to validate the unique scalability and quality of our technology.

"As the market for live events grows, we will be able to use the success of this
event to build our market. Contracts like these are a great example of the value
the technology can deliver to clients' shareholders".


Enquires:
Vividas Group plc
Paul Neville, Chief Executive Officer                  Tel: [phone]
Greg Minns, Finance Director                                    www.vividas.com

HB Corporate
Imran Ahmad                                            Tel: [phone]
                                                                       
Biddicks
Katie Tzouliadis / Sophie Lane                         Tel: [phone]
                                                                    

Rip Curl
Dane Sharp                                               Tel: [phone]
                                                    Email:[e-mail]
                                                                
About Vividas

Vividas Group plc is a developer and provider of video technologies, which
enable full screen, high quality video via the internet or corporate networks
without requiring previously installed software. Vividas proprietary technology
overcomes the disadvantages of competing solutions that typically offer only
partial screen, or poor quality full screen, viewing and generally require the
user either to have or to install specialist player software.


For more information visit www.vividas.com


About Rip Curl

Rip Curl is the ultimate surfing company. After starting in the sleepy surf town
of Torquay, Australia in the late 1960s, Rip Curl eventually increased its surf
product manufacturing from surfboards and wetsuits, to everything it's stores
around the world stock today. The Rip Curl Pro was Australia's first
professional surfing contest and Rip Curl has been the naming sponsor for every
year since.


For more information visit www.ripcurl.com




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