SAR - (Ultimate Finance )

RNS Number:3893F
Dawnay Day Corporate
18 November 2004


                                                                      FORM SAR 3
Lodge with a RIS or Newstrack, if appropriate, and the Takeover Panel. A copy
must also be sent to the company the shares of which are acquired.

                          Date of disclosure...18 November 2004.................

   DISCLOSURE UNDER RULE 3 OF THE RULES GOVERNING SUBSTANTIAL ACQUISITIONS OF
                                SHARES ("SARs")

Date of acquisition .........17 November 2004................................

Acquisition in ............Ultimate Finance Group Plc.........(name of company)

(1) Class of     Number of shares/    If rights over shares acquired, as opposed
voting shares    rights over shares   to the shares themselves, specify nature
                 acquired             of rights

(eg ordinary     540,973.....         ............................
shares)          shares
Ordinary         nil rights
Shares.......



(2) Resultant total holding of    Resultant total holding of rights Total
voting shares (and % of total     over shares (and % of total       percentage
voting shares in issue)           voting shares in issue)

..4,500,000..(29.74 %)             .n/a........... ( %)               29.74%

(3) Party making disclosure .....Dawnay, Day Corporate Finance Ltd........

(4) (a) Name of person acquiring shares or rights over shares ...WH Ireland
Group Plc (487,973 shares), Richard Lee (14,000 shares) ande Derek Ashford
(39,000). R. Lee and D. Ashford are directors of WH Ireland Group Plc
and, if different, beneficial owner
...............................................................................

(b) Names of any other persons acting by
agreement or understanding Discretionary Investment clients of WH Ireland

Signed, for and on behalf of the party named in (3) above
.............................................................

(Also print name of signatory)
...................David Floyd...............................

Telephone and extension number
..................020 7509  4570.............................................

                     ______________________________________


Note 1. Under SAR 5, the holdings of and acquisitions by persons acting by
agreement or understanding must be aggregated and treated as a holding of or
acquisition by one person. Note 3 on SAR 5 requires persons who must aggregate
holdings to disclose certain disposals.

Note 2. The resultant total percentage holding of voting shares and rights over
shares is to be calculated by reference to the percentage held and in issue
outside treasury.

For full details of the SARs disclosure requirements, see Rules 3 and 5 of the
SARs. If in doubt, contact the Panel on Takeovers and Mergers, Monitoring
Section, Tel. No: 020 7638 0129.
E-mail: [e-mail]


                      This information is provided by RNS
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