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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
U.k. Spac Plc | LSE:SPC | London | Ordinary Share | GB00B3CQW227 | ORD 0.1P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 0.205 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
0 | 0 | N/A | 0 |
RNS Number:8726Z Sportscard Group PLC 5 March 2001 SPORTSCARD WINS ACCESS TO 1.5 MILLION DAILY TELEGRAPH AND SUNDAY TELEGRAPH READERS * Sportscard to partner with The Telegraph Group to produce co-branded rewards-based credit card * Opportunity to market Sportscard to Telegraph readership - an estimated database of 1.5 million * Sportscard to be the primary sponsor of The Telegraph Fantasy Cricket and Football Leagues * Increased exposure of brand through advertising agreement with The Telegraph Group Sportscard Group plc ("the Company" or "Sportscard"), the rewards-based credit card company, announces that it has entered an exclusive agreement to market a co-branded rewards-based credit cards with The Telegraph Group. As part of the agreement Sportscard will be the exclusive sponsor of The Telegraph's Fantasy Cricket and Football Leagues. The Company will produce for Telegraph readers a specially co-branded Sportscard credit card, on which cardholders earn Sports Points from every purchase or balance transfer made. As part of the agreement Sportscard will have the opportunity to market the co- branded card to the Telegraph's database of 1.5 million. Cardholders will be able to exchange their Points for Sportscard's many sports related benefits, such as 'hard to find' tickets to the Wimbledon tennis championship, Six Nations rugby at Twickenham and Millennium Stadium, cricket at Lords or Premier League football games. Alternatively readers will be able to cash in their points to pay their Telegraph subscription. The two companies will work together in the future to provide Telegraph readers with additional rewards based benefits. As part of the agreement, Sportscard will be exclusive sponsors of The Telegraph's Fantasy Cricket and Football League. As well as direct marketing of the co-branded credit card to all those who register for the Fantasy Leagues, Sportscard will receive high level brand exposure through advertising for the Fantasy leagues, in both the Daily and Sunday editions of the Telegraph and at 3,000 tied newsagents around the country. The Company will also be placing two million advertising inserts across the Telegraph magazines. David Banford, Chief Executive, Sportscard Group plc, said: "This is an extremely exciting deal for Sportscard. The Telegraph readership profile ideally fits with our offering of a credit card that provides rewards targeted at the sports enthusiasts. "We are proud to be exclusive sponsors of the Telegraph Fantasy Cricket and Football Leagues and look forward to working with the Telegraph to develop exciting benefits for their readers who choose to transact on a Sportscard." Chris White-Smith, Display Advertising Director, The Telegraph Group, said: "This deal is a perfect example of the ways in which we can unlock the power of our database to the benefits of readers and commercial interests alike. The credit card will be extremely attractive to our readers, particularly those with an active interest in sport. Our database now enables us to bring these people together with a credit card offering that is specifically geared to their needs and demands and the support package we have created will then help to bring the proposition alive within the paper." ENQUIRIES: Sportscard Group plc 020 7925 2500 David Banford Bell Pottinger Financial 020 7353 9203 Rebecca Fox/Oliver Jones The Telegraph Group 020 7538 5000 Chris White-Smith Propeller Marketing 020 7636 6300 Natalie Hakin/ Lisa Ashley Notes to Editors * Sportscard Group plc, the rewards-based credit card company, listed on the Alternative Investment Market (AIM) on 9 October 2000. * The Sportscard credit card is targeted at sports enthusiasts whom the Company aims to attract by offering a range of sporting rewards and benefits. * The Company currently has approximately 11,500 holders of Sportscards. Future marketing initiatives are planned by the Company with the objective of increasing the Sportscard cardholder base to 500,000 active cardholders over the next five years. * In addition to hard to come by tickets, "Sports Points" can also be put towards part or full payment for club membership fees, sports tuition or sports merchandise. * Activity for the Telegraph Fantasy Cricket will commence at the beginning of April and run until late September. Exposure will include application and results pages, columns and filter ads. A "Managers Pack" sent out to all applicants will also offer exclusive advertising within the 36-page colour magazine. * Activity for the Telegraph Fantasy Football will commence in July and run for 40 weeks. This will also involve direct mailing (to the 500,000 database expected to sign up for the League), regular adverts and a managers pack and will be supported by a TV advertising package with logo inclusion. * Sportscards are available to UK residents aged 18 or over and are subject to status. Written quotations are available on request. Sportscards are issued by Capital One Bank (Europe) plc, 18 Hanover Square, London W1S 1HX.
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