Holding(s) in Company

 
TIDMSPMG 
 
Sport Media Group plc 
 
               TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES 
 
1. Identity of the issuer or the underlying issuer of existing shares to which 
voting rights are attached: 
 
     Sport Media Group plc 
 
2. Reason for the notification: 
 
An acquisition or disposal of voting rights 
 
3. Full name of person(s) subject to the notification obligation: 
 
    Lloyds Banking Group plc 
 
4. Full name of shareholder(s): 
See Section 9 
 
5. Date of the transaction (and date on which the threshold is crossed or 
 reached if different) (v): 
19 February 2010 
 
6. Date on which issuer notified: 
22 February 2010 
 
7. Threshold(s) that is/are crossed or reached: 
Direct/Indirect holdings reduced to below 14% 
 
8. Notified details: 
....... 
 
 
A: Voting rights attached to shares 
 
 
 Class/type of sharesif              Situation previous to the Triggering 
 possible using the ISIN CODE                   transaction(vi) 
 
                                Number of shares Number of voting Rights(viii) 
 
 GB00B11FCP94                   14,673,747       14,673,747 
 
 
 
Resulting situation after the triggering transaction: 
 
 
 Class/type of      Number of shares Number of voting          % of voting 
 sharesif possible                   rights(ix)                rights 
 using the ISIN 
 CODE 
 
                    Direct           Direct (x) Indirect (xi)  Direct Indirect 
 
                    9,052,273        9,052,273  4,721,474      9.158% 4.777% 
 
 
B: Financial Instruments 
Resulting situation after the triggering transaction(xii) 
 
 
 Type of        Expiration     Exercise/Conversion     Number of      % of 
 financial      Date (xiii)    Period/ Date(xiv)       voting rights  voting 
 instrument                                            that may be    rights 
                                                       acquired if 
                                                       the instrument 
                                                       is exercised/ 
                                                       converted. 
 
 
 
 
Total (A+B) 
 
  Number of voting rights   % of voting rights 
 
  13,773,747                13.935% 
 
 
9.Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable: 
 
13,356,588 shares (13.513%) are under the control of Scottish Widows Investment 
Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a 
wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of 
Lloyds Banking Group plc (Direct/Indirect Interests). 
 
Within these holdings, 7,673,990 shares (7.764%) are managed on behalf of 
Clerical Medial Managed Funds Limited, a wholly owned subsidiary of HBOS 
Financial Services Limited, a wholly owned subsidiary of HBOS Insurance & 
Investment Group Limited, a wholly owned subsidiary of HBOS plc, a wholly owned 
subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking 
Group plc.  These holdings are therefore disclosed as an overall Direct 
Interest. 
 
10. Name of the proxy holder: 
N/A 
 
 
11. Number of voting rights proxy holder will cease to hold: 
N/A 
 
12. Date on which proxy holder will cease to hold voting rights: 
N/A 
 
13. Additional information: 
Notification using the Total Voting Rights figure of 98,842,383 
 
14. Contact name: 
     Matthew Wilson 
 
15. Contact telephone number: 
     0113 235 7729 
 
 
 
[HUG#1387162]