Webinar on Successful Sales Strategies for Turbulent Times

Program will identify selling tactics for winning business in a slow economy 


NEW YORK, June 4  /PRNewswire/ -- Dow Jones & Company today announced it will host a 60-minute live Webinar with CSO Insights which will identify key trends in sales effectiveness, the challenges facing sales managers and the winning strategies adopted by the top performers that can take a business from surviving to thriving in a down economy.

Dow Jones provides solutions for sales teams on a global level with unequaled expertise by collecting vast amounts of data and transforming it into usable information in a comprehensive and ongoing manner.  By having the necessary intelligence, sales teams are able to find the best business opportunities, improve sales call preparation and territory management to win business and drive revenue.

CSO Insights' latest Sales Performance Optimization Study reveals key insights on how to successfully plan and execute sales effectiveness efforts and this webinar utilizes key finding from the study, identifying how sales professionals can further understand the strategies and tactics other companies are using to optimize their sales performance.

No matter how many years of selling experience an organization or sales representative has, the uncertainty that comes with an economic slowdown will provide many new challenges.  This webinar will highlight ways sales teams can leverage processes, technology and knowledge to overcome challenges and increase lead conversion rates and sales, even in this tough climate.

  This Webinar will focus on the following topics:

  --  How to identify top sales-effectiveness initiatives;
  --  Why salespeople win and lose deals;
  --  New ways to stay competitive;
  --  Current sales challenges;
  --  Sales strategies of successful companies.


  WHO:

  - Jimmy Becker, vice president of Product Development, Dow Jones

  - Barry Trailer, partner, CSO Insights

  ATTENDEES:



- VPs/Directors of Sales, Sales Managers, Sales Representatives, Business Development and Marketing Professionals who want to discover what other organizations are doing to overcome sales challenges and optimize performance.

  WHAT: "Successful Sales Strategies for Turbulent Times" Live Webinar

  WHEN:

  Tuesday, June 9, 2009

  10:00 a.m. Eastern Time

  9:00 a.m. Central Time

  7 a.m. Pacific Time

  WHERE:  Online - Click here to register


  ABOUT DOW JONES



Dow Jones & Company (http://www.dowjones.com/) is a News Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; http://www.newscorp.com/). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes: Dow Jones Business and Relationship Intelligence, Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

ABOUT DOW JONES Business & Relationship Intelligence

Dow Jones Business & Relationship Intelligence provides leading customer intelligence solutions that enable organizations to identify and connect to the best business opportunities. The combination of next generation technology with actionable information powers the performance of sales and research professionals plus media organizations.

Dow Jones Business & Relationship Intelligence's award-winning solutions include the most up to date and accurate global intelligence on millions of companies, the executives that manage them and the relationships that link them.

Integrating these tools and content behind your firewall - connecting vital internal and external customer information in context for salespeople - provides a single, complete view of a customer further increasing your effectiveness. 

DATASOURCE: Dow Jones & Company



CONTACT:  Adrienne MacWhannell of Dow Jones, [phone],

; or Alexis Gordon of PAN Communications,

[phone], 



Web Site:  http://www.dowjones.com/ 

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