Director Shareholding

RNS Number:0615R
St. Ives PLC
17 October 2003

                       SCHEDULE 11

     NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED 
                        PERSONS


1)  NAME OF COMPANY

    ST IVES PLC


2)  NAME OF DIRECTOR

    BRIAN EDWARDS


3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    NOTIFICATION IN RESPECT OF DIRECTOR NAMED ABOVE


4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    AS ABOVE

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    LAPSE OF EXECUTIVE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)  Percentage of issued Class

    N/A

9)  Number of shares/amount
    of stock disposed

    35,000

10) Percentage of issued Class

    0.03%

11) Class of security

    ORDINARY SHARES OF 10P EACH

12) Price per share

    468.33P

13) Date of transaction

    16 OCTOBER 2003

14) Date company informed

    16 OCTOBER 2003

15) Total holding following this notification

    TOTAL EXECUTIVE OPTIONS 190,000

16) Total percentage holding of issued class following this notification

    0.18%

     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant

    N/A

18) Period during which or date on which exercisable

    N/A

19) Total amount paid (if any) for grant of the option

    N/A

20) Description of shares or debentures involved: class, number.

    N/A

21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise

    N/A

22) Total number of shares or debentures over which options held
    following this notification

    N/A

23) Any additional information

    ISSUED SHARE CAPITAL OF ST IVES PLC 103,243,633

24) Name of contact and telephone number for queries

    PHILIP HARRIS 020 7928 8844

25) Name and signature of authorised company official responsible for
    making this notification

    Date of Notification     17 OCTOBER 2003                                 


                       SCHEDULE 11

     NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED 
                        PERSONS


1)  NAME OF COMPANY

    ST IVES PLC

2)  NAME OF DIRECTOR

    BRIAN EDWARDS

3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

    NOTIFICATION IN RESPECT OF DIRECTOR NAMED ABOVE

4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

    AS ABOVE

5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

    N/A

6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

    LAPSE OF SAYE OPTIONS

7)  Number of shares/amount of
    stock acquired

    N/A

8)  Percentage of issued Class

    N/A

9)  Number of shares/amount
    of stock disposed

    2,932 SAYE OPTIONS

10) Percentage of issued Class