Brave Bison Group PLC Renews and Expands Relationship with PGA TOUR

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Brave Bison Group PLC

08 March 2019

RNS Reach announcement (non-regulatory)

Brave Bison Group plc

("Brave Bison" or "the Group")

Renews and Expands Strategic Relationship with the PGA TOUR

Brave Bison, the social video company, is pleased to announce that The PGA TOUR ('the TOUR') has renewed its strategic relationship with the Company. Brave Bison has worked with the TOUR to enhance its presence across its portfolio of YouTube channels since 2017.

Brave Bison will continue to work in collaboration with the TOUR's content teams to drive advertising revenue, increase organic views, and generate subscriber growth. Its services will include YouTube channel management, digital rights management, and content strategy development.

The deal will now expand to the TOUR Facebook page where Brave Bison will help protect its intellectual property across Facebook via rights management as well as advising on Facebook video strategy.

Since the partnership began, the TOUR has seen its YouTube subscribers triple, and views grew significantly. Brave Bison produced a new YouTube content series called The Sweet Spot to market and build excitement around the TOUR's flagship golfing tournaments in 2018. This used a mix of well-known archive tournament footage, repurposed for a younger audience. The series has brought in three times more subscribers than the channel's average.

Claire Hungate, Brave Bison's Chief Executive Officer, said: "The TOUR is one of the most content-rich sports organisations in the world, and we are delighted to renew our partnership to ensure its content and exciting stories are seen by as big an audience as possible. We finished 2018 as the largest Facebook publisher in the world based on views*, and we are very excited to support the TOUR's Facebook portfolio."

*According to Tubular Lab's Media & Entertainment Leaderboards.

ENDS

For further information please contact:

Brave Bison Group plc

Jack Bates, Communications Manager

Email: [e-mail]

Allenby Capital Limited

Jeremy Porter / Asha Chotai

Tel: [phone]

Newgate Communications

Elisabeth Cowell / Fiona Norman

[e-mail]

Tel: [phone]

About Brave Bison

Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world, to build successful global social media channel and content strategies and properties.

Brave Bison is also publisher of a global network of owned and operated social channels, regularly placed at the very top of the global rankings for monthly views and recently becoming #1 global publisher on Facebook.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis. Clients include P&G, Shell, PUMA and Hyundai.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

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March 08, 2019 02:01 ET (07:01 GMT)