Purplebricks Share Discussion Threads

[rogthepodge] 14/2/2019 14:43

I seem to be of more interest to you, than PURP. Strange obsessive behaviour. Are you all one and the same, by any chance?

[kemche] 14/2/2019 14:31

Chucko - WTG and SGH (australian) are the ones I hold.

Nick may also hold them but I am not too sure.

[chucko1] 14/2/2019 14:28

Rog, I am a curious sort of person - think of me as some sort of Columbo.

So, I see that the only stock you post on is Purp. That’s fine, but it makes me wonder if you have any other stocks. If so, could you give a hint as to what sort?

Just to be open and fair, I declare my hand in a few that I own - various REITs and infrastructure funds, a hedge fund, oil companies and recently added tobacco cos.

[andy] 14/2/2019 08:28

USA slowing down?

[jonwig] 12/2/2019 09:30

From IC's morning email:

Data out this morning show that home loans in Australia slumped by 6.1 per cent in December following a 0.9 per cent decline in the previous month. Not only was the drop far bigger than anyone predicted but on a quarterly basis is one of the biggest falls since the series began in 1975. Data of this magnitude was last seen during the 2008-2009 financial crisis and confirms that sentiment, even for a country that last saw a recession in 1991, can shift extremely quickly and on a whim.

[elcapital2018] 12/2/2019 09:13

theyre down again today numb nuts

[rogthepodge] 11/2/2019 18:51

here we go, here we go, here we go
shorts have had their day

[nw99] 11/2/2019 17:58

Start of big move up

[buywell3] 11/2/2019 17:11

Wonder if PURP will have a pop at CWD ?

They were a hybrid too

[stantini] 11/2/2019 16:50

Hi Rog,

I take it you can read?

If a huge property portal allows self listing - then general public will sell and buy direct.


So if you are PB or a traditional agent - your competition is Zoopla not each other.



RM valuation is based upon revenue, based upon a pyramid of differing fees to different clients, the new client or new esate agent pays full whack - maybe £1,500 plus VAT maybe more per month, agents with multiple offices or who have been clients with RM for decades pay as low as £350 plus VAT a branch, but with annual increases, the fee increases.


Regarding being a Troll - I have published articles on online agents - backed by statistical models, appearing in Property trade publications - so I am hardly hiding - have you had an article posted recently? No too busy doing a PB and being nasty about people. So maybe I am no troll - more a wizard.

So,yes Rog, going back to the topic that is being addressed, anyone can self advertise, but 'Mr Do It Yourself' vendor wants to 'self advertise' on a branded property portal - which unless he engages an estate agent he can not presently do as a private seller/vendor. He wants to be on RM or Zoopla.


And Elcapital 80% of Zoopla's clients are OTM - for sure - why? - because for a year it is a free listing for an agent - and when you get to go on a portal which is the third largest for free - 80% of clients take the challenge.

The test will be when OTM holds its hand out for money after that year to list on their site. Will it then retain its 80% share of the Zoopla clients?

I think not, agents will not pay to be on 3 sites, in some areas, monthly branch rents of agents are half what it costs to list on RM alone, so being on 3 sites is a cost they can not eat.


I like OTM - a portal by agents for agents … rather than RM and Zoopla. Not sure about the advert on TV.


Much love Stantini -


PS Rog are you a troll? You seem to get very personal rather than argue a point, and all you say is ra ra PB is brilliant even when the share price as in Dec 2018 was going down the pan, are you a board member?

[rogthepodge] 11/2/2019 16:11

'stantini'
a bitter estate agent? on ADVFN for a couple of months only.
Alias merely exists to troll PURP

PURP is a hybrid
anyone can self-advertise or go for a traditional agent
Rightmove is simply a portal, and head and shoulders above the competition
Onthemarket doesn't look like much of a threat to me , look at its share price

[elcapital2018] 11/2/2019 15:55

onthemarket have 80% of the listings rightmove have

[stantini] 11/2/2019 15:51

Happy new year - Rog the Podge - or should it be early Valentines?

Sorry for my lack of posts, I think PB shares were hovering at just over £1.30 in December the last time I posted.

Now I see that PB are back up to £1.73, not quite a fiver a share, but an increase. But for how long?

So, what gems do I have? Well, the unit cost per property marketed (not sold as there is a fee with or without fee) by PB is going up - so the fee charged will need to increase, closing the gap between traditional no sale no fee agency fees, and online up front cross your fingers fee.

Second Gem - look out for Zoopla changing the whole property market game later in the year, by allowing the general public to self-list on Zoopla.

This will outflank PB and the onliners - why? Well Rightmove is number one property portal in UK, but also at around £1,500 a month per agent to list on it, it is very expensive. Zoopla base cost is slightly over only one third of RM cost and is the second largest property portal in the UK, about £500 / month. OTM is free for a year to all agents, no idea why?

So if Zoopla said, Mr Estate Agent we are now going to let the general public self list and cut you out of the loop, but we still want your trade. Because it is a relatively cheap portal, I think agents will stick with it, indeed, many rental agents just list on Zoopla and never on RM due to the cost.

Within a year, Rightmove could be losing lots of money - as it will not allow self listing and due to its high cost agents will come away from it - as the general public decide to 'go it alone ' agent free.

For PB this is bad news also - as its typical client is looking for a cheap fee and to get onto a large property portal. Without new clients, the immediate cashflow will dry up.

It might be 18 months - but for Zoola to leap frog Rightmove - it needs to go to the natural next stage of estate agency evolution.

Another gem, we are at the end of a 10 year property cycle - highest prices were in the main hit in 2017, 10 years after 2008 crash. Help to buy and fuller employment has allowed the market to continue but a quick look at the amount of properties reduced in marketing price shows the real picture.

This is without Brexit or Bino or what ever name you want to use.

With LSL closing 120 branches, and Countrywide burning through last years handout - I think we will see the property market contract, and of course 20% of income being lost in the rental sector as of the mid year mark, will make for a very slim year for many established agents, let alone one like PB who like the emperor's clothes, do not exist in plain site (eg, no bricks and mortar presence, just adverts on TV knocking … other estate agents … what sort of business model is that?

Did Brooke Bond knock other tea providers, does Apple knock the rivals? No they talk about their own excellence.

And PB from the evidence available, (they still will not fully disclose their figures), still seem to only exchange on half the stock they market, not bad if you charge every client for listing and get the money upfront - genius.


Over to you Rog - lets see where 2019 takes us.

[elcapital2018] 10/2/2019 18:31

do u know on the market have 80% share of them now fat boy?

[rogthepodge] 08/2/2019 14:11

have a look at onthemarket's share price

[rogthepodge] 08/2/2019 10:07

Rightmove only has one real competitor, it therefore has pricing power.
I have not used RHT as s comparator with PURP. They are in different sectors. One is an agent, the other a portal.

[cowtrader] 08/2/2019 08:58

Well Rog it's interesting you compare PURP to Rightmove....... LSL property group just recently announced they are shutting approx 124 branches around the UK. That's 124 less revenue streams for Rightmove is it not? I think it is a sign of things to come IMO.... Rightmove is goliath which I think over time will be toppled as the greed factor is running through that business like there's no tomorrow.

[chucko1] 08/2/2019 00:21

Rog, what’s dawned on me is that the only stock you post on is PURP. Is that because you have nothing to say on any other, or simply don’t own any other. The only stock you own is PURP? All in?

Regards