/C O R R E C T I O N -- Playboy Enterprises, Inc./

In the news release, Playboy (NYSE: PLA) Brings Back Rock the Rabbit, issued earlier today by Playboy Enterprises, Inc. over PR Newswire, we are advised by the company that there are multiple changes throughout the release and that the contact information for the media has been updated. The complete, corrected release follows:





NEW YORK, Feb. 11  /PRNewswire-FirstCall/ -- For the second year in a row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and fashion in conjunction with the magazine's annual March music issue (on newsstands and at http://www.playboydigital.com/ Friday, February 8). This year Jack Daniel's is sponsoring the program, and will host a late night party at SXSW in Austin celebrating the project.

Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie T, to design a custom line of limited edition t-shirts and place their own personal stamp on the Rabbit Head brand and logo.  Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy's March issue, while the other artists will appear online at http://www.rocktherabbit.com/. The artists range from up and coming rockers to established hip-hop musicians.

Playboy will offer the limited edition Rock the Rabbit custom designed T-shirt line to consumers at select Bloomingdales nationwide as well as online at http://www.shopthebunny.com/, with other retail partners announced in the future. The original prototype tees will be auctioned off with proceeds going to Rock the Vote (http://www.rockthevote.org/.)

  Artists participating in Rock the Rabbit include:

      Iggy Pop                                Duran Duran
      Daft Punk                               The Shins
      T.I.                                    Gogol Bordello
      Hot Chip                                Ghostland Observatory
      Jamie T                                 Tokyo Police Club
      The Pipettes                            New Young Pony Club
      Margot & The Nuclear So And So's        Little Ones
      OFFICE                                  The Oohlas
      The Heavy                               The Beasts of Eden
      Working For a Nuclear Free City         DJ Dimitri from Paris


  About Playboy Enterprises, Inc.


Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

About Jack Daniel's

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places.  Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails.  Please visit us as at http://www.jackdaniels.com/. Your friends at Jack Daniel's remind you to drink responsibly. 

DATASOURCE: Playboy Enterprises, Inc.



CONTACT:  Jessica Sigelbaum, [phone], , or

Lauren Melone, [phone], both for Playboy Enterprises, Inc.



Web site: http://www.shopthebunny.com/

http://www.jackdaniels.com/ 

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