Phorm Corp Share Discussion Threads

[igbertsponk] 29/1/2016 10:50

Yup, my puppet twitched.

[btcustomer] 29/1/2016 10:32

IgbertSponk - does "all" include imrk.net, and cm.g.doubleclick.net?

If so - where is the proof?

Not forgetting begun.ru,madnet.ru,republer.com,sspicy.ru,yandex.ru,adriver.ru,adfox.ru

Are you saying that Phorm own or control Yandex and DoubleClick? Do they have Truste Certificates? If not, please produce the statements from Phorm/PhluidMedia on their sites/advertising real estate that inform customers/users about the data handling policies of all those companies?
(as required by )

What - can't find it? Oh dear. So that cutting and pasting of Phorm's Truste announcement was just a diversionary tactic? Because you can't answer the question?

[igbertsponk] 29/1/2016 09:51

Watch now as I make BTCustomer take large portions of posts 50696 and 50697 and repost them as new posts 50969 and 50970.

[igbertsponk] 29/1/2016 09:46

BTCustomer still struggling with the definition of "ALL" I see. Almost as if he was being deliberately obtuse.

[btcustomer] 29/1/2016 09:41

Revenues in the parent company look disappointing too, compared with projections passed on to prospective investors by management in 2014/15.




Which necessitated drastic cuts in expenditure,



to reduce cash burn and avoid bankruptcy. Otherwise there would have been no need for those drastic cuts to the BOD emoluments.


Why is it that every time Phorm management predict revenues (via Bigger) they get it very very very wrong. The last prediction by Bigger was for H1 2015 revenue of $7m (revised downwards from an earlier prediction of $24m), and that second attempt was about $6.1m overinflated. His prediction for H2 2015 was $25m (revised downwards by 50% from an earlier prediction of $50m ) and that was clearly wrong as they had to raise cash in January and they were still announcing a cash burn. If they'd actually received $25m in revenues, there would have been no share issue.



Bigger claimed his figures were based on talking to management - who clearly got it very very wrong.

Where is the revenue "good news"?
Where is the cash?

[btcustomer] 29/1/2016 09:38

But are these companies and web sites included in "all properties"? (featuring in a recent phluid media/insomnis campaign) for thecellar.auction:


begun.ru
madnet.ru
republer.com
sspicy.ru
yandex.ru
adriver.ru
adfox.ru
imrk.net
cm.g.doubleclick.net

- Where is the evidence of the formal link between Phorm/Phluid Media and Russian iMarker? To the best of my knowledge "iMarker" "iMarker.com" "imrk.net/imrkcrv.net) have never been mentioned by any Phorm outlet (except that imrk domains feature regularly in urlquery reports on Phorm/PhluidMedia ad campaigns). Why can't Phorm come clean about their links with Russia-based iMarker?

Perhaps you should have a read of Truste policies (for "Trusted Data Collection"), and then try applying them to ads where data is going to the Russian companies above? And then find the relevant information that the Truste certification requires? Especially in relation to iMarker?


Or maybe try and find iMarker's Truste certificate? Oh dear, they don't seem to have one - and so far, I haven't found much evidence of Phorm giving consumers ANY information about iMarker as part of their ad campaigns. In fact, consumers can't even be sure if iMarker is a "third party" or a wholly owned subsidiary, even if they DO find out that iMarker are part of the information sharing chain for their browsing.

Maybe Phorm will be more transparent in future?

They could start by telling us whether iMarker count as "1st party" in Phorm/PhluidMedia's Truste certification or "3rd Party". Do you know, Andy Pipkin? Phorm are required by the terms of their Truste certificate to let us know. Have they? Where?

Check out this page before replying.


then go looking for the required information on Phorm/PhluidMedia "online properties" with respect to iMarker. Best of luck.

It really isn't any good parroting "all properties", cutting and pasting dictionary definitions to use up screen real estate, and screaming about a Truste certificate unless you can also demonstrate that the terms of the certificate are being complied with, and that the data is not going to any 3rd parties not covered by "all properties".

For example - a question was asked earlier -
Are Google TrustE certified ?

Yet data from Phorm/PhluidMedia campaigns goes via cm.g.doubleclick.net

So you just shot yourself in the foot - unless you believe Google are one of Phorm's "properties". I suppose you might just be deluded enough to believe that...
IgbertSponk appears to have said that Phorm/PhluidMedia are passing data to a company not covered by Truste certification. Nice one IgbertSponk.

Looking forward to reading the PhluidMedia accounts for 2014. Unless of course they are late. Which they often are.

[igbertsponk] 29/1/2016 08:41

all


[awl]

Spell Syllables

Synonyms
Word Origin




adjective


1.

the whole of (used in referring to quantity, extent, or duration):
all the cake; all the way; all year.


2.

the whole number of (used in referring to individuals or particulars, taken collectively):
all students.


3.

the greatest possible (used in referring to quality or degree):
with all due respect; with all speed.


4.

every:
all kinds; all sorts.


5.

any; any whatever:
beyond all doubt.


6.

nothing but; only:
The coat is all wool.


7.

dominated by or as if by the conspicuous possession or use of a particular feature:
The colt was all legs. They were all ears, listening attentively to everything she said.

[felixcatuk] 28/1/2016 23:10

Friday is time for PhluidMedia to file FYR2014 accounts.

Which will be, ehm, hilarious. :D

[btcustomer] 28/1/2016 20:29

Andy Pipkin - you need to do some research too by the looks of it.

[bluecar1] 28/1/2016 17:42

I would hope imrk.net is 1st party as last time I looked they appeared to be setting the opt-in/out cookies and uid for phluidmedia / phorm

But if they are why are they not displaying a truste seal on their privacy page?

As ever DYOR carefully and thoroughly

[btcustomer] 28/1/2016 15:21

As for Phorm/PhluidMedia and "ALL of its online properties" ?

- where is the evidence that these Russian sites (receiving data from Phorm/Phluid Media campaigns) are Phorm's "properties"?

[btcustomer] 28/1/2016 14:36

IgbertSponk - you seem to have got stuck in a bit of a rut recently.

You keep posting the same paragraph again and again.

[igbertsponk] 28/1/2016 13:03

Are Google TrustE certified ?

Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that it has achieved the TRUSTe Enterprise Privacy Certification across ALL of its online properties.

[btcustomer] 28/1/2016 12:50

TRUSTe? - do your research and quote your sources. Your confidence in Truste is misplaced.

[igbertsponk] 28/1/2016 12:32

great news this, however many times BTC cuts and pastes his rambling drivel to try to cover it up.

Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that it has achieved the TRUSTe Enterprise Privacy Certification across ALL of its online properties.

[btcustomer] 28/1/2016 12:13

LEADING company? Phorm say so, IgbertSponk says so, who else does? Where?

LOVELY company? IgbertSponk says so, who else does? Do you read the stock market chat columns in the FT? Phorm provokes scepticism and merriment, but not affection or admiration - except perhaps for Ertugrul's chutzpah in drawing >$400m from investors since 2003 to no visible purpose.

TRUSTED company? Really? Who by? Regulators in the UK? the EU? Romania? Brazil? Turkey? Phorm's international ISP partners who ended up being fined millions? The (expensive) old board and CEO clearly weren't trusted to lead the company into profit by the institutional investors, and the new board haven't produced any results to inspire our trust.
Yet again all the jam is due for delivery tomorrow, or perhaps much much later and the silence on revenues is deafening.

[igbertsponk] 28/1/2016 11:59

All seen the recent news ?
Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that it has achieved the TRUSTe Enterprise Privacy Certification across ALL of its online properties.

[igbertsponk] 28/1/2016 10:54

Which bit don't you all like ? Phorm is a lovely trusted company.
Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that it has achieved the TRUSTe Enterprise Privacy Certification across ALL of its online properties.

[bluecar1] 28/1/2016 10:50

Polystyrene pit props spotted for 1.35p each i see from btc's post igbert still don't understand truste mark

[btcustomer] 27/1/2016 17:47

The revenues are well below published expections from recent investors in Phorm share issues.