Launch of CHEWYZ

 

TIDMONG 
 
 
Oxford Nutrascience Group PLC 
11 October 2010 
 
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          INDUSTRY FIRST: CHEWY SWEETS NO LONGER HAVE TO BE BAD FOR YOU 
11 October 2010: Oxford Nutrascience announces the launch of CHEWYZ(TM) its 
reduced sugar, high fibre, tasty, vitamin enriched soft chew.  Chewyz will 
initially be launched in Tesco Nutri Centre stores. 
 
Each bag of Chewyz includes 100g of deliciously flavoured strawberry, orange and 
blackcurrant chews. Every chew contains 50mg of Omega 3, vitamins A, C, D & E 
and contain 35% fibre so are healthier than normal soft chews but they taste 
just as good as ever. 
 
At last there is a product that is not only better for you but it tastes great 
too and using Ocean Nutrition's exclusively licensed MEG-3 , you can't even 
taste the fish from the omega3. This makes Chewyz ideal treats for children as 
parents can be comforted that their children are happy eating a sweet that is 
better for them. 
 
The launch of Chewyz provides further validation of Oxford Nutracience's 
technology which enables functional ingredients such as vitamins and minerals to 
be added without compromising taste, texture and stability. Using a unique blend 
of non-digestible fibres to reduce the sugars and fat traditionally used to make 
chews, Chewyz provide for improved organoleptic properties. 
 
Initially Chewyz will be sold into the UK confectionery market via high street 
and supermarket outlets and the first listing is with Tesco Nutri Centre stores. 
Chewyz will eventually be rolled out into other key global confectionery and 
healthcare markets and the Company intends to launch Chewyz in the US during 
2011. 
 
The launch of the chews follows the recent signing of the manufacturing 
agreement on 21 May 2010 with Lamy Lutti, one of the largest confectionery 
manufacturer's in Europe which produces 53,000 tonnes of confectionary products 
a year and has a turnover of approximately EUR130 million. 
 
Further chews are due to be brought to market during 2011. Oxford Nutrascience's 
technology is available to potential licensing partners. 
 
Nigel Theobald, Chief Executive, Oxford Nutrascience Group Plc commented: 
 
"Healthier confectionery tends to mean sugar free confectionery but this all too 
often means taste free confectionery. Driving down sugar levels without 
compromising taste has always been the challenge facing confectionery product 
manufacturers. Today's launch of Chewyz marks a major breakthrough: chewy sweets 
can be better for you and taste great too! 
 
 
"Improving performance and consumer experience are the DNA of our fibre based 
technology. This extends to confectionery products where a strong niche exists 
for tasty chews with reduced sugar levels and good levels of additional 
vitamins. With the first listing in Tesco Nutri Centre stores, Oxford 
Nutrascience has completed its first step towards exploiting this opportunity." 
 
                                    - Ends - 
 
For further information: 
www.oxfordnutrascience.com 
 
Oxford Nutrascience Group Plc 
Nigel Theobald, Chief Executive                           [phone] 
Mark Way, Investor and Media Relations              [phone] 
 
About Oxford Nutrascience Group Plc 
 
·      Oxford Nutrascience is a UK consumer healthcare company that develops 
chewy confectionery, chewable tablets and liquid suspensions to allow medicines 
and vitamin supplements to be taken in a more pleasant and convenient way. 
 
·      Oxford Nutrascience has developed technology for the use of soluble 
fibres in medicine delivery systems that disperse and solubilise medicines, 
improve taste and mouth feel, simplify processing and eliminate additives, 
incorporate prebiotic health benefits. 
 
·      Chews: Oxford Nutrascience currently produces Ellactiva , a calcium chewy 
supplement sold in the UK and in the Middle East, and plans to launch new chews 
to complement this existing product. 
 
·      Chewable tablets and liquid suspensions: The target market for Oxford 
Nutrasciences' Chewitabs(TM) and liquid suspension delivery systems are 
over-the-counter ("OTC") pain relieving drugs, indigestion preparations and 
cough and cold medicines. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
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