Announces New Executive Team

RNS Number:2619O
JumpTV Inc.
19 February 2008


JumpTV Announces New Additions to Executive Team


New Executive Team to Implement Company's Strategic Plan; Company Targets Cash
Break-Even by End of Calendar 2008; Shareholder Call Scheduled for February 21,
2008; Company to Deliver 2007 Financial Results on March 26, 2008


TORONTO--(Marketwire - February 19, 2008) - JumpTV Inc. (TSX: JTV) (AIM: JTV), a
leading broadcaster of sports and international television over the Internet,
announced that it has rounded out its new executive team to help execute the
Company's recently announced strategic plan. Key additions to the Company's
executive team include: Blair Baxter, chief financial officer; Elmer Sotto, vice
president, product and business operations; and Jay Howard, vice president and
general counsel. JumpTV has appointed Nada Usina to president of JumpTV Inc.
from president of JumpTV Sports. All of these executives will primarily be
located in the company's Toronto headquarters.


Blair Baxter will serve as chief financial officer commencing in April 2008,
when interim chief financial officer, Jason Reid, transitions out of his current
position. Mr. Baxter will be responsible for all aspects of financial
compliance, reporting and accounting. Prior to joining JumpTV, Mr. Baxter served
as chief financial officer at Burntsand, Inc., a publicly traded business
consulting and technology services firm. Prior to that, Mr. Baxter held the role
of president at Choreo Systems Inc.


Elmer Sotto will serve as vice president, product and business operations. He
will be responsible for creating and implementing the company's product strategy
with a particular focus on enhancing user engagement, interactivity and
satisfaction. Prior to joining JumpTV, Mr. Sotto acted as head of marketplace
development at eBay Canada where he was instrumental in establishing the eBay's
leading online presence in Canada. Mr. Sotto also launched and ran Compaq
Canada's e-commerce service.


Jay Howard will serve as vice president and general counsel beginning in March
2008. In this role, Mr. Howard will be responsible for providing strategic
counsel and overseeing all legal matters affecting the company. He will also
serve as the Company's corporate secretary. Prior to joining JumpTV, Mr. Howard
was corporate counsel at CTV Bell Globemedia, one of Canada's largest private
broadcasters. He also served as legal counsel at 724 Solutions after beginning
his career at McCarthy Tetrault.


"To successfully execute against our new strategic focus and to ensure JumpTV
maintains its position as an industry leader, we were looking to enhance our
executive team with thought leaders who could help us realize the potential of
our new vision for the company," said Jordan Banks, chief executive officer of
JumpTV. "Blair, Elmer and Jay bring to JumpTV a wealth of experience which will
make them invaluable additions to our newly constituted executive team."


Banks continued, "One of the keys to our future success at JumpTV will be to
continue to work closely with our partners in monetizing and expanding our
portfolio of high-value sports and Hispanic content. To that end, Nada Usina's
expanded role as president will be one where she leverages her long history of
success maximizing the value of online and mobile properties through her
experience at companies that include Broadcast.com, Yahoo!, and Nokia. As one of
the most admired executives in this space, Nada is perfectly positioned to
flourish in her new role."


Banks also noted "We are grateful to Jason Reid who agreed to act as our interim
CFO back in early 2007. Jason has played an important role in JumpTV's evolution
having served admirably since May 2005."


As previously outlined in the Company's new strategic plan, JumpTV will
aggressively focus on attaining profitability. With its new executive team in
place and its new strategy ready to be executed, the Company has targeted cash
break-even on a monthly basis by the end of 2008.


A shareholder call is scheduled for Thursday, Feb. 21, 2008 at 9 a.m. ET. Call
in numbers are as follows:



Toronto Local / International: [phone]
North American Toll-Free: 1-866-400-2270
UK Toll-Free: 0808-234-1382


The company also announced it will be delivering its 2008 financial results on
March 26, 2008. Call in details will be provided at a future date.


About JumpTV


JumpTV (http://www.jumptv.com, http://www.collegesportsdirect.com) is a world
leading broadcaster of sports and international television over the Internet.
JumpTV streams over 10,000 live sports events per year in partnership with over
175 sports properties and also streams over 250 television channels from 70+
countries around the world. JumpTV delivers its users full-screen sports, news
and entertainment content on a real-time basis to all corners of the globe via
ordinary Internet connections on their home computers and laptops.


Forward-looking statement


Certain statements herein may constitute forward-looking statements, including
those identified by the expressions "may," "will," "should," "could,"
"anticipate," "believe," "plan," "estimate," "potential," "expect," "intent" and
similar expressions to the extent they relate to JumpTV or its managements.
These statements reflect JumpTV's current expectations and are based on
information currently available to management. These forward-looking statements
are subject to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from current
expectations, including the matters discussed under "Risk Factors" contained in
JumpTV's prospectus (admission document) dated August 1, 2006 and the matters
discussed under "Risk Factors" contained in JumpTV's final short form prospectus
dated February 19, 2007. These forward-looking statements are made as of the
date hereof, and JumpTV assumes no obligation to update or revise them to
reflect new events or circumstances.



Contact:

Public Relations Contact:
Lewis Goldberg
KCSA Strategic Communications
T: 1.212.896.1216


Investor Relations Contact:
G. Scott Paterson
Executive Chairman
JumpTV Inc.
T: 416-368-6464


Chris Bowman
Andrew Chubb
Canaccord Adams Limited
[phone]




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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