Innovaderma Share Discussion Threads

[momentum1] 03/5/2018 21:32

When do we think we will have the Hair MDS launch?

Good time to be invested, especially as we head into the summer

[momentum1] 03/5/2018 21:30

RNS inbound

A new as yet unnamed body and skin range has been developed, this should be launching through the DTC platform and in 390 Superdrug stores by April 2018.

[momentum1] 03/5/2018 21:29

IDP certainly not a one trick pony....pipeline is impressive.

Charles and Lee and Stevie K Cosmetics, two Australian brands, were bought in February 2017 for $50,000. Charles and Lee is a men’s skin care brand that launched towards the end of last year through the company DTC platform and in 30 Myers department stores in Australia. The company is expecting international expansion to take place over the coming year. Stevie K is a cosmetics brand that was limited to some lipstick and eye shadow. Since IDP has taken it over it has been developing a complete range of cosmetics for the brand. These are now ready and the launch is said to be imminent.

SKINNY TAN MK2

[momentum1] 03/5/2018 21:26

at least..margins on beauty products are very healthy

[momentum1] 03/5/2018 19:14

Previous posts- a Summary

When St Tropez, a rival tanning brand, was bought by PZ Cussons for £62.5 million in 2010 it paid around 3 x sales of £20.7 million. Due to Skinny Tan having more sales through the higher margin Direct to Consumer channel (DTC) and due to it’s strong growth prospects I conservatively value Skinny Tan at £40 million. However, there is scope for this value to rise strongly over the coming years if it delivers the expected growth.

[momentum1] 03/5/2018 18:53

With super drug exclusivity up shortly I am fully expecting us to open up to the mass UK and European market including Boots and Tesco. In some ways the exclusivity has helped in other ways it has been a hindrance. SD have reduced orders as they know the exclusivity is up and they cannot compete with the likes of BOOTS and TESCO. When that RNS lands you DO NOT WANT to be on the sidelines

[vikingwarrier] 03/5/2018 18:30

Thanks momentum. Yes the prduct line up looks terrific. I'm a great believer in the beauty market. Margins are very high leading to good profits. To me it looks as though they are seriously investing cashflow into marketing and increasing the supply of the product. A difficult mix but once the fixed costs are taken care of the profits should flow in nicely. 14m shares is not many at all. Especially if 40% are not in the free float. No wonder this is moving up and dow so quickly.

[momentum1] 03/5/2018 18:10

Oh and the insitutions were willing to fork out £2.76! Yes you read that correctly. Go figure.Get off your backsides and get researching

[momentum1] 03/5/2018 18:06

Last update was March and the previous one in Jan so we are due. Looking to see how StevieK and Charles & Lee launch going. We are also looking for further skinny tan tie ups which will add to the bottom line. Currently stocked in Lloyds and work is being done to get into further retailers. Boots,bodycare, Alliance pharmacy and of course the growing online business. H2 or the summer months is when business drums up. MCAP currently of 23m with circa £4m Cash and revenues from ST £4.2M I think it's clear to see why this has been a popular stock and in some ways is still under the radar.It has held its gains very well and consolidated nicely around the 160 region. Fair value is anyone's guess but given the cash and revenues this is certainly worth more than 23m. At its peak last year it had a market cap of 55m. Does the ST advert injunction really warrant a halving of market cap? I think not and that's why I am a buyer at this price. The product is 5* and women love it! Rome wasn't built overnight buy when it is quiet is the way to go here as it is near impossible to buy size given the director holds 40% of 14 million freefloatLooking for a Re rate over the coming weeks and months . ignore the short term noise and keep your eyes on the prize"Money is not made in the buying or selling, it is Let's made in the waiting"

[vikingwarrier] 03/5/2018 17:44

Is there a trading update due here?

[beetroot juice] 03/5/2018 17:00

At the begining of the week, 160p seemed a long way off. Very firm now at this price, more product Launches happening and forth coming.

Update due here and anything significant ???? Well we know how fast We move.

Locked and Loaded and Ready for 400p plus. No Rush as its coming soon..IMo Off Course.

[qs99] 03/5/2018 16:08

Yup, nice to see it settle down after c.50% rise, then any more decent RNS updates hopefully will then get it going again...DYOR and let's see

[momentum1] 03/5/2018 15:01

Almost textbook like consolidation here

[cudmore] 03/5/2018 14:50

UPL.....get in quick before the herd arrives!!

[momentum1] 03/5/2018 14:45

Fully funded..trading update due

[kemche] 03/5/2018 14:40

Numpties leaving?

[shirley83] 03/5/2018 14:39

Placing Coming?

[momentum1] 03/5/2018 14:14

Sticky holders who are willing to hold longer than 10 minutes

[qs99] 03/5/2018 14:10

decent chunk of that free float must have changed hands this week IMO! DYOR...

[momentum1] 03/5/2018 14:01

FDA cleared now. Trading update due. Should never have been down at a pound. Traders moved on and those that see value down here starting to take a stake. Market cap only 23 million with 7 million free float and directors holding circa 50%.