Total Voting Rights

RNS Number:9595I
HipCricket, Inc.
30 November 2007

                        HIPCRICKET, INC. (THE "COMPANY")


                 Total Voting Rights and Shareholders Interests


For the purposes of the Financial Services Authority's Disclosure and
Transparency Rules, the Company's total issued share capital which carries
voting rights as of 30 November 2007 is US$287,292.14 and consists of 28,729,214
shares of common stock of US$0.01 par value each ("ordinary shares"), with one
voting right per ordinary share, all of which have been admitted to trading on
AIM.  None of the ordinary shares are held by the Company in treasury.

The total number of voting rights in the Company is therefore 28,729,214. This
figure may be used by shareholders as the denominator for the calculations by
which they will determine if they are required to notify their interest in, or a
change to their interest in, the Company, under the Disclosure and Transparency
Rules.

Details of the interests of the Directors in the share capital or voting rights
of the Company as at 30 November 2007 are as follows:-


Director                                             Ordinary shares              % issued share capital
Ivan Braiker                                                 863,596                               3.01%
Joseph Schocken                                           2,166,079*                               7.54%
William Paterson-Brown                                             0                                   0
William Weston Bray III                                    1,514,339                               5.27%
Michael Mogelgaard                                           371,429                               1.29%

(* represents ordinary shares held by Broadmark Capital, LLC and Tranceka, LLC,
over which Mr Schocken exercises control but in respect of which he disclaims
beneficial ownership)


Details of persons (in addition to certain of the Directors as set out above)
who the Company is aware have an interest of 3% or more of the share capital or
voting rights of the Company as at 30 November 2007 are as follows:-


Shareholder                                          Ordinary shares              % issued share capital
James W. Hood                                              1,271,482                               4.43%
Broadmark Capital, LLC                                     1,108,721                               3.86%
Graham Knowles                                            1,094,085+                               3.81%
Tranceka, LLC                                              1,057,358                               3.68%


(+ includes 613,946 Ordinary Shares held by Media MTM Pty Ltd, a company
controlled by Graham Knowles)


For further information, please contact:-

HipCricket, Inc.                        Ivan Braiker, Chief Executive Officer                 [phone]

Collins Stewart Europe Limited          Tim Mickley                                      [phone]
                                        John Peat

Parkgreen Communications                Justine Howarth                                  [phone]
                                        Bex Sanders-Hewett


- Ends -


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