MRP Prelytix 2.0 Delivers Real-Time, Closed-Loop Predictive Analytics

PHILADELPHIA, Sept. 18, 2017 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, announced today it has launched Prelytix version 2.0, its newest predictive platform upgrade, which improves the real-time intelligence accessible to MRP clients, enhancing their understanding of customer intent and their ability to optimize marketing outreach, ultimately helping them acquire new, qualified customers faster.

Powered by Kx, the leader in ultra-high-speed processing of real-time, streaming and historical data, MRP's Prelytix 2.0 boasts a 50x increase in intent data volume from previous versions. This increase, coupled with new natural language processing capabilities drives better clarity around what buyer intent signals mean. 

MRP's platform includes not only client and third-party intelligence, but also MRP's proprietary second-party data, gleaned from responses to millions of marketing and sales touchpoints to guide the account-based marketing score.

MRP clients can leverage the power of Prelytix 2.0 with fully integrated, end to end, account-based marketing services and full integration with CRM and marketing automation platforms.

"Prelytix 2.0 further harnesses the power of our industry-leading predictive capabilities, giving our clients access to better intelligence, customized intent monitoring and real-time insights that fuel sales and marketing operations with a significant ROI," said Kevin Cunningham, MRP chief executive officer and president. "Prelytix 2.0 also facilitates feedback from sales and marketing results to continuously improve its effectiveness, creating a true closed loop predictive customer acquisition engine."

MRP clients will automatically be upgraded to Prelytix 2.0.

Learn more about Prelytix 2.0 by scheduling a demo.

About MRP
MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. MRP has 10 offices, 550 employees and covers over 100 countries around the globe.

MRP is a division of First Derivatives plc (FD). FD is quoted on the London Stock Exchange (AIM: FDP.L) and is a global supplier of software and consulting services.

Visit http://www.mrpfd.com for more information.

About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world's largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 1,800 people worldwide.

For more information about Kx please visit www.kx.com. For general inquiries, write to [e-mail].

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SOURCE MRP

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