eServGlobal wins mobile money for ASGSM.MOBI

TIDMESG

eServGlobal Limited

01 March 2012

eServGlobal Limited (eServGlobal or the "Company")

eServGlobal wins project with ASGSM.MOBI to bring mobile money to Somalia

Paris: 1 March 2012

eServGlobal will work with Dubai based mobile network operator, ASGSM.MOBI, to bring mobile money services to ASGSM.MOBI subscribers both in Somalia and abroad. ASGSM.MOBI holds a GSM and 3G license for Somalia and has been operating in the country since 2009.

ASGSM.MOBI will utilise eServGlobal's PayMobile platform to offer an end-to-end solution including a mobile wallet system and mobile money and mobile commerce services such as cash-in/cash-out at mobile-money agents, money transfer, bill payment services, airtime top-up from mobile wallet and payment at a merchant.

"As mobile connections rapidly spread across emerging markets, eServGlobal has built on our extensive history in the telco world to build offers which offer real value to both service providers and users" said Katia Hilal, VP Marketing & Strategic Alliances, eServGlobal.

"We chose eServGlobal for this project because of their flexibility, the quality and compliancy level of their solution and the ability to extend the platform with new functionality as the market matures," said Abdullahi Abdi Hussein, President and CEO, ASGSM.MOBI.

To encourage quick user adoption, the solution will be integrated with existing domestic money transfer companies, such as Hawala companies, traditional banks, ATM Switches etc.

The PayMobile platform will be hosted in Dubai to ensure the highest levels of security, availability and support.

Somalia is a country in the midst of rapid economic and social change. With a population of 9.3 million, mobile connections have risen dramatically in the past two years to exceed 3 million connections and are expected to reach more than 5 million by 2015.

In the absence of a formal banking sector, alternative money transfer/remittance services have sprouted throughout the country, handling up to $1.6 billion in transfers annually. The high reliance on money transfer combined with the growth of mobile connections, means that mobile money has the potential to offer widespread and diverse benefits.

eServGlobal's PayMobile platform is an end-to-end mobile money solution offering a comprehensive suite of services, allowing operators and financial service providers to build offers which are optimised to their needs. PayMobile is currently deployed in more than 25 countries and used every day by more than 250 million subscribers worldwide. PayMobile also has a native interface with the HomeSend international money transfer hub, offered in partnership with BICS, addressing key customer requirements relating to future demand for international remittance.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Mobile Service Providers increase their revenue and gain and maintain customer ownership. eServGlobal invests heavily in product development, using carrier-grade, next-generation technology and aligning with the requirements of more than 80 customers in over 55 countries.

For more than 28 years mobile and financial service providers have used eServGlobal solutions to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 14 offices globally, eServGlobal provides full "end-to-end" and "any account to any account" Mobile Money Services and International Remittance Services. Delivered in partnership with BICS, the HomeSend solution is the only mobile-centric international remittance hub to gain endorsement from the GSM Association.

eServGlobal's Value-Added Services in promotions, loyalty and messaging enable service providers to engage with their subscribers in a personalized and dynamic manner.

To reduce time-to market and to meet the needs of operators and banks, eServGlobal provides multiple licensing alternatives as well as SaaS-based products and services.

eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: www.eservglobal.com

About ASGSM.MOBI

ASGSM.MOBI is mobile operator in Somalia who provide extensive value added services including free international roaming, free virtual mobile wallet for in country Somalis and an integrated and reliable mobile and wallet services for Somalis outside of Somalia.

For Further information of the innovative and value added services of ASGSM.MOBI LTD including the international free roaming services SALAMGSM and the integrated virtual mobile wallet services GOCASH please contact [e-mail].

For further information, please contact:

 
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