Subsidiary appoints new CEO

RNS Number:6121U
Emblaze Ltd
26 January 2004



            Emblaze Appoints Uzi Breier CEO of Emblaze Semiconductor

Israel, Ra'anana, January 26, 2004 - Emblaze Ltd, (LSE: BLZ), announces today
the appointment of Mr. Uzi Brier as the new CEO for the Semiconductor business
unit in Emblaze. Mr. Brier will be replacing Mr. Alon Ironi who has been with
Emblaze for the past two years. Mr. Brier has an extensive experience in the
Semiconductor business working over 8 years in National Semiconductor and over 4
years in Flextronics USA with significant record in management, marketing and
global sales.


Enquiries:

Emblaze
Eli Reifman                                                   + 972 9 769 9302
Doron Cohen                                                   + 972 9 769 9831

Brunswick
Harry Chathli                                                 + 44 207 404 5959
Craig Breheny
Chi Lo


About The Emblaze Group (Emblaze Ltd.)

Emblaze Ltd. consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell, a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC
company specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets.

Emblaze Ltd. has offices in the United States, United Kingdom, China and Israel.
www.emblaze.com


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