ElekTex in Zegna's BT iJACKET

RNS Number:6056C
Eleksen Group PLC
22 August 2007





   Eleksen's ElekTex chosen for the Ermenegildo Zegna Sport Bluetooth iJACKET


22 August 2007


Eleksen Group plc ("Eleksen"), which makes smart fabrics that can be used to
control electronic devices such as smartphones and MP3 players, has been chosen
by Ermenegildo Zegna Sport ("Zegna") which will use ElekTex controls in its new
Bluetooth iJACKET. This technological development of Zegna's current iJACKET,
allows wearers to use their mobile phone while listening to music on their iPod
and managing both through a control embedded in the jacket sleeve.

Zegna Sport was the first luxury brand to develop a jacket with remote control
technology specifically designed for iPod users, and the success of the iJACKET
last year has led to the development of this year's Bluetooth iJACKET. The
jacket enables the wearer to control their iPod from a control panel on the
outer sleeve via an iPod connection in the inner breast pocket. The addition of
a Bluetooth interface and integrated microphone on the jacket collar allow
wearers to dial and chat on the phone wirelessly while enjoying music from their
iPod.

The Bluetooth iJACKET is aimed at the luxury market and will currently be sold
through Ermenegildo Zegna boutiques.

Robin Shephard, CEO of Eleksen, comments: "Last year's iJACKET was our first
entry into the luxury goods market and we are excited that our relationship with
the Zegna brand and its worldwide distribution network continues to develop.

"The growing consumer demand for functionality in both luxury and mainstream
clothing supports our perception of the market opportunities for wearable
technology."





ENDS

For further information, please contact:

Eleksen 08700 72 72 72

Robin Shephard, Chief Executive
Ted Bechman, Chief Financial Officer
John Collins, VP Marketing and Business Development


Cubitt Consulting 020 7367 5100

Michael Henman
Allison Reid



About Eleksen
Eleksen's core technology, ElekTex(R), enables fabric to be programmed, creating
touch sensitive controls for a wide range of electronic devices.

Eleksen's initial focus is on wearables, such as soft MP3 controllers integrated
into outdoor jackets, rucksacks and suits; and on soft, fabric keyboards for
smartphones and PDAs. A wide range of other applications may exist including
solutions for the toy, industrial, military, automotive and healthcare markets.

Further information on the Group is available at www.eleksen.com


About Ermenegildo Zegna Sport
Ermenegildo Zegna Sport is a specialist in the outerwear segment and has a
network of 500 points of sale world-wide, selling over 75,000 outerwear garments
a year.

Originated in 1999, Zegna Sport embodies Ermenegildo Zegna's elegance in the
"active" world and is sensitive to its particular technical performance
requirements. Ongoing research and development makes fabrics, details and
features increasingly effective for their specific sports. Zegna Sport never
loses sight of the exciting pleasures of competitive sports or participating as
active spectator.

Visit www.zegna.com for additional details.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
PRLDBGDILBDGGRB