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CLL Cello Health Plc

161.00
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Last Updated: 01:00:00
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Share Name Share Symbol Market Type Share ISIN Share Description
Cello Health Plc LSE:CLL London Ordinary Share GB00B0310763 ORD 10P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 161.00 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Cello Group plc Final Results (5152I)

22/03/2018 7:00am

UK Regulatory


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TIDMCLL

RNS Number : 5152I

Cello Group plc

22 March 2018

FOR IMMEDIATE RELEASE 22 March 2018

Cello Group plc

('Cello' or the 'Group')

Final Results for the twelve months ending 31 December 2017

Strong performance - Cello Health delivers robust gross profit growth.

Cello Group plc (AIM:CLL, "Cello" or "the Group"), the healthcare-focused advisory group, today announces its final audited results for the year to 31 December 2017. The Group also announces that it intends to rename itself as Cello Health Group plc to better reflect the strategic focus of the business.

Financial Highlights

   --      Group revenue up 2.4% to GBP169.3m (2016: GBP165.3m) 
   --      Group gross profit up 10.6% to GBP102.5m (2016: GBP92.7m) 
   --      Group like-for-like(1) gross profit growth of 2.5% 

-- Cello Health constant currency like-for-like gross profit growth of 9.2%, and operating margin maintained at competitive levels

   --      Group constant currency like-for like gross profit growth of 1.6% 
   --      Group headline(2) profit before tax up 11.9% to GBP11.4m (2016: GBP10.2m) 

-- Headline basic earnings per share(3) 7.93p (2016: 8.66p), following successful net GBP14.2m fundraise in January 2017

   --      Reported profit before tax of GBP5.8m (2016: loss of GBP1.7m) 
   --      Statutory basic earnings per share 4.09p (2016: loss of 3.23p per share) 
   --      Net cash of GBP1.6m (2016: net debt of GBP5.1m) 
   --     Full Year dividend up 2.9% to 3.50p (2016: 3.40p) 
   --     Good start to 2018 

Operational Highlights

   --      Cello Health continues to grow strongly organically and also by acquisition 

-- Secured 49 new client wins overall in 2017, with the Group now having relationships in place with 24 of the top 25 pharmaceutical companies

-- Defined Health and Cello Health Advantage transactions successfully completed and integrated. Both businesses trading well

-- The US now contributing 45.1% of Cello Health's gross profit, with total gross profit generated from the US being 29.5% of the Group's gross profit

-- Signal business more aligned behind core health offer, with 14% of Signal gross profits from health orientated clients

   --      The Group well positioned for further expansion in healthcare in 2018 and beyond 
   --      The Group to be renamed as Cello Health Group plc 
 
                                Cello Health                     Cello Signal 
                           2017       2016                  2017       2016 
                        GBP'000    GBP'000   % change    GBP'000    GBP'000   % change 
--------------------  ---------  ---------  ---------  ---------  ---------  --------- 
 Gross profit            60,150     47,605      26.4%     40,961     43,613     (6.1%) 
 Headline operating 
  profit                 10,639      8,635      23.2%      3,872      4,490    (13.8%) 
 Headline operating 
  margin(4)               17.7%      18.1%                  9.5%      10.3% 
--------------------  ---------  ---------  ---------  ---------  ---------  --------- 
 

Mark Scott, Chief Executive, commented:

"The Group continues to make rapid strides in evolving into a global healthcare services business, with a particular focus on the US market. Signal is successfully migrating into a position to support Cello Health and healthcare clients with its digital and consumer marketing services. In line with reinforcing this growth strategy, the Group will be renamed as Cello Health Group plc to better leverage its positioning with all constituencies. The current year has started well and the Group is positioned for further expansion in healthcare in 2018 and beyond."

(1) Like-for-like measures exclude the results from companies acquired in the year and results from start-ups which are defined in note 1.

(2) Headline measures exclude, where applicable, restructuring costs, share based payments, amortisation of intangible assets, impairment charges, acquisition accounting adjustments, start-up losses, the provision for VAT payable and other one-off items.

(3) Headline earnings per share is defined in note 8.

(4) Headline operating margin is calculated by expressing headline operating profit as a percentage of gross profit

Analyst meeting

A meeting for analysts will be held at 9.30am today, at the offices of Buchanan, 107 Cheapside, London EC2V 6DN. For further details please contact Buchanan on 020 7466 5000

Enquiries:

 
 Cello Group plc 
 Mark Scott, Chief Executive             020 7812 8460 
 Mark Bentley, Group Finance Director 
 Cenkos Securities plc 
 Bobbie Hilliam                          020 7397 8927 
 
 Buchanan 
  Mark Court 
 Jamie Hooper                            020 7466 5000 
 Sophie Wills 
 
 

Chairman's Statement

Summary

We continue to deliver a consistent performance, with the Group reporting a 10.6% increase in gross profit to GBP102.5m (2016: GBP92.7m), with headline profit before tax up 11.9% to GBP11.4m (2016: GBP10.2m). Reported profit before tax was GBP5.8m (2016: reported loss of GBP1.7m). Total dividends per share increased to 3.50p per share, adding to an eleven year record of dividend increases.

Cello has evolved significantly over the years to where we are now: a global health-focused marketing advisory company that is the partner of choice for many of the top pharmaceutical, biotech and healthcare organisations globally. We work with 24 of the top 25 pharmaceutical companies.

Cello's focused strategy has delivered a strong performance across our health operations, with 9.2% constant currency like-for-like gross profit growth from Cello Health, and a competitive profit margin of 17.7% (2016: 18.1%). In addition, we were able to invest in strengthening our core operations and market position in 2017.

2017 saw the successful addition to the Cello family of two further US acquisitions: Defined Health, and Advantage Healthcare. Both are excellent organisations with passionate staff, high quality clients and strongly differentiated service offerings. The US now contributes 45.1% of Cello Health's gross profit (2016: 35.1%).

Cello Signal had an acceptable year against a tough comparative. Operating margins were maintained at 9.5% (2016: 10.3%) despite a 6.8% like-for-like constant currency decline in gross profit.

The Group ended the year in a net cash position and recently renewed its banking facilities with RBS. This puts the Group in a good position to expand further as high quality acquisitions and start-up opportunities in the health space are identified.

We begin 2018 with a positive outlook. We expect to continue to leverage the benefits of collaboration across the Group, particularly as a result of our new acquisitions. We will continue to invest in market expansion, specifically in the US and, as a matter of priority, leverage Signal's innovative digital capability into the healthcare market. We are excited to imminently change the name of the business to Cello Health Group plc to better reflect our focus.

OPERATING REVIEW

2017 represented a year of investment and strengthening of our core operations, whilst making significant progress against our three key strategic priorities of growth, innovation and leveraging key assets across the Group. The core operations of Cello Health (namely Cello Health Communications, Cello Health Insight, and Cello Health Consulting) all made strong progress in 2017. The capability formerly represented by Cello Health Consumer was consolidated into these three core capabilities to maximise revenue from those operations. The fourth pillar of Cello Health is now serviced by Cello Signal, which is bringing its digital skills and consumer knowledge to bear on Cello Health's core agenda.

Growth

2017 has shown the benefits of our strategy of focusing the Group on its two key areas of strength: healthcare-focused advisory services and digital solutions. Overall constant currency like-for-like gross profit growth in our Cello Health operations of 9.2% was driven by good performance across our core health operations. This growth has been achieved as a result of continued investment across all of our core operations in expanding our geographic coverage, establishing the right infrastructure, capabilities and processes. This includes bringing in significant leadership and middle tier management, particularly in our consulting business, with new recruitment approaches and enhanced personal development and performance management.

The US market is a key territory for us and is critical to our long-term growth aspirations. 2017 delivered a strong performance in this region. The US share of Cello Health gross profit has now increased to 45.1% from 35.1% in 2016. In addition to our strong overall organic growth, 2017 saw the successful acquisition and integration of Defined Health and Advantage Healthcare. These acquisitions represent an important expansion of our capability as Cello Health continues to migrate towards cutting edge science.

Cello Health continues to reinforce its market presence by creating larger resource hubs in key geographies. 2017 saw the relocation of the consulting capability in the UK to the same office as the UK communications capability at Cello House in Farnham. We have also unified our European Communications capability into Cello House, strengthening our offering under a single capability umbrella. Similarly, we moved into new office premises in New York. In both cases we paid special attention to how we would use the space to enhance creativity, collaboration on projects and new business activity.

Our core client base is robust and continues to grow from strength to strength, with relationships in place with 24 of the top 25 pharmaceutical companies. We secured 49 new client wins overall in 2017, with 23 specifically in the US. We have also focused on increasing the average size of client engagements. Increased investment in marketing and business development resources has seen significant strengthening in our business development pipeline globally.

Our core digital operations under the Signal brand delivered a reduced trading result, largely reflecting the long anticipated cessation of two significant one off client projects in 2016. Importantly, as well as supporting Cello Health's core pharmaceutical client base, Signal is making rapid progress in developing business across a wide range of health and wellbeing clients, notably:

   --      Digital communications - working for EFPIA, Dexcom, Stryker and BUPA dental 
   --      Insight - Public Health England, Wellcome Trust and Tesco own label health lines 
   --      Wellbeing - The Federation for Disability Sport and The Food Doctor 

We have consolidated our core digital operations into three key operational office hubs, in Cheltenham, London and Edinburgh. All three offices work closely together, sharing business development and professional resource. This has enabled a smoother sharing of technology and technical expertise between locations. It is also the key to raising operating margins. In 2017 action was taken in the US research business to reduce professional costs, resulting in an exceptional charge. This should feed through into margin enhancement in due course.

Innovation

In 2017 we invested in existing operations as well as the development of new initiatives to be launched in 2018. 2017 saw continued success with our range of Digital offerings. Our core Insight digital offering continued its rapid growth based on its 'Living Lens' searchable video technology and a revamp of its eVillage offering. IQ, our quantitative research practice, had an equally strong year.

Cello Health Insight invested in developing and preparing the organisation to launch a new service offering, Cello Health Logic. Cello Health Logic is both a data science and social analytics unit which utilises our proprietary Pulsar technology with a focus on the health sector. In addition, we have formed strategic relationships with a number of key partners which will provide us with access to the online 'conversations' and views of healthcare professionals.

Pulsar, our social media analytics platform, has continued its rapid pace of development, ending 2017 with 346 clients, up from 257 in 2016, and a monthly revenue run rate in software licence sales of c. GBP0.5m. Cello Health Logic is in the process of leveraging the Pulsar software suite into the healthcare market.

Cello's overall digital capability divides into the planning and building of digital infrastructure (Content Management Systems, Mobile Applications, Personalisation and Automation Platforms) and Digital Marketing (across SEO, PPC, Media, Creative and Social). We also have a significant footprint in data-led strategy as clients seek to connect on and off-line channels to create a seamless customer experience.

In addition we have an extensive base of highly innovative clients across technology, entertainment and gaming. EA, Facebook, Apple, Sony, HP, Netflix, NBC, Wargaming and Ubisoft are all significant clients across our insight, communication and innovation teams. The very technologically advanced nature of these clients helps shape how the majority of consumers behave online. Importantly, advances made with these clients in these sectors provide a valuable lens for our health clients who want to benefit from leading-edge digital solutions used in other markets.

Leveraging our assets

The digital capability that resides in Signal has a very specific role within Cello Group as we seek to apply innovation in audience intelligence, digital marketing and digital infrastructure. We are focusing on utilising that innovation to grow our health client base. Tech and Gaming, Charities and Financial Services, are sectors that health clients are seeking to learn from in applying digital techniques to meet the complex communication challenges in their health markets.

Signal's health activity has grown to around 14.0% of gross profit as a result of collaboration with Cello Health and by direct client wins in clinical and consumer health. Signal was appointed by the European Federation of Pharmaceutical Industries and Associations to manage their digital campaign in response to growing concern about the rising costs of healthcare. In addition, Oasis Dental, the UK's largest Dental clinic network, appointed Signal to deliver their CRM, Digital Marketing and SEO activity. A further example of our success in leveraging our digital expertise in healthcare is our work with BUPA. We delivered the re-brand of their website and ensured they carried over their local SEO footprint on a clinic-by-clinic basis. The Signal Health team are also working with a range of other health clients.

In 2017 we invested in a shared business development resource which works in co-ordination with our capability teams. This is yielding strong benefits in new business levels across the business as professional resource is being flexibly deployed against global opportunities.

Group Finance Director's Report

Summary

Total Group gross profit was GBP102.5m (2016: GBP92.7m) on revenues of GBP169.3 (2016: GBP165.3m). Headline profit before tax was GBP11.4m (2016: GBP10.2m). Like-for-like gross profit growth for the whole Group was 2.5%. Constant currency like-for-like gross profit growth was 1.6%.

The Group's headline operating margin was 11.7% (2016: 11.5%) with a headline operating margin of 17.7% in Cello Health (2016: 18.1%), and 9.5% in Cello Signal (2016: 10.3%).

Finance costs were GBP0.4m (2016: GBP0.3m). These are expected to drop during the year as debt drops.

The Group's reported tax charge was GBP1.6m (2016: GBP0.8m) with a headline tax rate of 28.2% (2016: 25.7%). The headline tax rate has increased as a consequence of higher relative profits in the US in 2017, which currently attract a higher tax rate. The Group has carried out a preliminary assessment of the impact of the forthcoming changes to the US tax regime. This assessment shows that the headline tax rate for the Group should drop by at least three percentage points from 2018 onwards. The reconciliation of the tax charge for 2017 to reported profit/loss before tax is in note 6.

Headline basic earnings per share is down 8.4% to 7.93p (2016: 8.66p). This drop is largely as a result of the increased number of shares in issue following the fund raise in early 2017.

Statutory profit before tax was GBP5.8m (2016: loss of GBP1.7m), a reconciliation of headline profit before tax to the statutory profit/loss before tax can be found in note 1.

The Group benefitted from a stronger dollar in 2017 compared with 2016, with average US$:GBP exchange rates strengthening from 1.35 in 2016 to 1.29 in 2017. The Group generated around GBP5.4m of headline operating profit in the USA in 2017 (2016: GBP3.3m), an increase of 65.1%.

The Board is proposing a final dividend of 2.45p per share (2016: 2.40p), giving a total dividend for the year of 3.50p per share (2016: 3.40p) representing an increase of 2.9%. The dividend has now grown every year since 2006. Subject to shareholder approval, the final dividend will be paid on 25 May 2018 to all shareholders on the register at 4 May 2018, and will be recognised in the year ending 31 December 2018.

During the year the Group completed two acquisitions to support and develop its strategy of growing Cello Health in the US.

Acquisitions and deferred consideration

During the year the Group completed two acquisitions to support and develop its strategy of growing Cello Health in the US.

On 31 January 2017, the Group completed the acquisition of the trade and assets of Defined Healthcare Research Inc and Cancer Progress LLC ("Defined Health"), a business delivering scientific strategic advisory services to a wide range of US and European global biotech clients. Initial consideration was $5.75m of which $5.25m was paid in cash, with the balance settled by the issue of 398,904 new ordinary shares.

On 17 July 2017 the Group acquired the trade and assets of Advantage Healthcare Inc ("Advantage Healthcare"), a consultancy providing critical analysis and insights to biopharmaceuticals, supporting new products and business development. Initial consideration was $1.5m, payable in cash.

The cash consideration for both these acquisitions was financed by way of a placing of 15,463,919 new ordinary shares at a price of 97p a share, raising GBP14.2m after expenses, which occurred in early 2017. The placing was oversubscribed, and received strong support from new and existing institutional shareholders.

Total future deferred consideration obligations at 31 December 2017 now total GBP4.6m (2016: GBP2.9m). In line with recognised accounting practices, the income statement impact of this deferred consideration is spread over the length of the deferred consideration period. The acquisitions-related Employee Remuneration Expense is GBP1.4m (2016: GBP1.2m). This provision will be substantially settled over the years 2019 to 2021.

Cello Health Financial Performance

 
                                 2017      2016 
                              GBP'000   GBP'000 
 Gross profit                  60,150    47,605 
 Headline operating profit     10,639     8,635 
 Headline operating margin      17.7%     18.1% 
 

Gross profit in Cello Health grew by 26.4% in 2017, reflecting both organic growth and growth by acquisition. Like-for-like constant currency gross profit was an excellent 9.2%, with a particularly strong performance from the Cello Health businesses in the US. The acquisitions of Defined Health and Advantage Health added materially to Cello Health's biotech offer. Both businesses are performing well. Operating margins dropped slightly to 17.7%, reflecting a change in the mix of the business. 45.1% of total Cello Health gross profit was earnt by the US operations (2016: 35.1%).

Cello Signal Financial Performance

 
                                   2017      2016 
                                GBP'000   GBP'000 
   Gross profit                  40,961    43,613 
   Headline operating profit      3,872     4,490 
   Headline operating margin       9.5%     10.3% 
 

Cello Signal had an acceptable year against a tough comparator in 2016. As highlighted in previous announcements, 2016 benefitted from two significant contracts which were not going to repeat in 2017.

Notwithstanding this impact, the UK businesses in Cello Signal had a good year. Trading in the research business in the US was difficult and during the year headcount was reduced significantly. Trading in the US is now on track. Taking all these factors into account, the constant currency like-for-like decline in gross profit was 6.8%.

Pulsar continued to grow well and ended the year with 346 clients and c. GBP0.5m of monthly licence revenue. (2016: 257 clients and c. GBP0.3m of monthly revenue).

Operating Cash Flow

Headline operating cash flow of GBP10.4m represented 77.2% cash conversion of headline EBITDA (2016: 123.0%). The operating cash flow surplus generated in 2016 therefore reversed in 2017 as expected. The underlying operating cash flow performance of the Group is robust. The following table demonstrates the calculation of headline operating cash flow, and the cash conversion rate.

 
                               2017    2016 
                               GBPm    GBPm 
 
 Headline operating profit     11.8    10.5 
 Depreciation                   1.3     1.3 
 Headline amortisation          0.4     0.4 
 
 Headline EBITDA               13.5    12.2 
 
 
 
 
 Net cash inflow from operating activities      4.8                 6.5 
 Restructuring costs                            1.9                 1.2 
 Post-employment restrictions settlement        0.1                 1.2 
 Start-up losses                                1.4                 1.0 
 Acquisition costs                              0.2                   - 
 VAT settlement/receipts                      (0.3)                 4.8 
 Settlement of deferred remuneration            2.3                 0.2 
 
 Headline operating cash flow                  10.4                14.9 
 
 
 Headline cash conversion                     77.2%              123.0% 
 
 
 

The Group's net cash position at 31 December 2017 was GBP1.6m (2016: debt of GBP5.1m). The operating cash flow is weighted towards the second half of the year. During the year the Group was pleased to renew its debt facilities with the Royal Bank of Scotland. They have been renewed on the same pricing terms as the previous arrangement, and expire in March 2022.

Non Headline items

A number of items are in the income statement below headline operating profit, which are as follows:

 
                                                 2017      2016 
                                              GBP'000   GBP'000 
 
 Headline operating profit                     11,778    10,497 
 Net interest payable                           (359)     (293) 
 
 Headline profit before tax                    11,419    10,204 
 
 Restructuring costs                          (1,916)   (1,201) 
 Charge for VAT recoverable/(payable) 
  and related costs                               259   (1,798) 
 Employment settlement and related 
  costs                                          (48)   (1,158) 
 Start-up losses                              (1,350)     (977) 
 Acquisition costs                              (243)         - 
 Amortisation of intangibles*                   (510)     (294) 
 Acquisition-related employee remuneration 
  expense*                                    (1,364)   (1,176) 
 Share option charges*                          (430)     (349) 
 Impairment of goodwill*                            -   (4,937) 
 
 Statutory profit/(loss) before tax             5,817   (1,686) 
 
 *No cash flow impact. 
 

During 2017, the Group incurred restructuring costs of GBP1.9m (2016: GBP1.2m). This mainly relates to redundancy payments, predominately within the US research offer in Cello Signal. Structural changes were also implemented to consolidate property commitments, integrate the offer further and reduce operating costs.

The Group collected GBP0.3m of VAT from charity clients in relation to the prior years issue (2016: provision made of GBP1.8m).

The employment settlement costs of GBPnil (2016: GBP1.2m) represent costs incurred in the prior year regarding the establishment of a bioconsulting team in the US. This team is now profitable.

Start-up costs in the year principally related to operating losses from the Group's Cello Health Consulting operations in the US as well as losses from Pulsar operations in the US. The US operations of Cello Health Consulting moved into headline activities in the second half of 2017.

Acquisition costs of GBP0.2m (2016: GBPnil) were incurred in relation to due diligence and legal costs on acquisitions made in the year.

Amortisation of intangibles relates to the amortisation of identified intangible assets that are recognised on acquisitions, this charge has risen to GBP0.5m (2016: GBP0.3m) due to the acquisitions completed in the year.

Acquisition related employee remuneration expense of GBP1.4m (2016: GBP1.2m) is the necessary income statement charge which relates to the spreading of deferred consideration payments made to certain employees of the Group over the term of the deferred consideration measurement period.

Share option charges of GBP0.4m (2016: GBP0.3m) relate to the appropriate income statement charge being recognised over the life of issued share options to staff.

Goodwill has not been impaired in 2017 (2016: charge of GBP4.9m).

Our Marketplace

Structural drivers of growth

The combination of ageing populations with advances in scientific understanding, diagnosis and treatments continue to produce an underlying requirement for health treatments. Combined with the strength of our clients' R&D pipelines and the challenges they face in ensuring every product is a commercial success, clients will continue to value the type of services that Cello provides.

The shift from the traditional block buster to specialty medicines requiring the use of Biotech technology is gathering pace. Current forecasts predict that Biotech will contribute over half of the top 100 product sales by 2022, overtaking small molecule drugs as a class. To stay ahead of the curve in this rapidly developing market, our clients need to invest earlier in startups, biotechs and promising new platform technology and make earlier go/no go decisions whether to back an asset. They also need to decide earlier on the commercial platform used to inform their clinical trial programs.

As continued financial pressures impact all sectors, health is not an exception, driven by a combination of pricing pressures, an increased drive towards generics and biosimilars and the ongoing costs of bringing novel therapies to market. Pharma and Biotech companies are having to find new approaches to pricing, value, managing costs, and sharing risks, including managing expectations around outcomes-based medicine.

These factors are forcing our clients to adapt how they develop and commercialise their products. Clients look to Cello to not only translate complex science into its commercial application but also to reinforce the value of a product by integrating health outcomes research and real world evidence into the clinical story for payers and other key stakeholders.

The challenge for our clients is to create a powerful scientific and health economic story based on a clear understanding of the science, the clinical profile of the product and the role it can play in terms of health benefit to the patient population overall. Our clients then have to be able to devise a multi-channel, multimedia communication solution that addresses the needs of an ever more complex stakeholder environment.

Additionally, clients are increasingly seeking support in helping them integrate solutions from new technologies in the areas of diagnostics, biomarkers and patient support programs. Specifically they are seeking to understand how to build innovation into the service offering, how to price, how to demonstrate value and gain market access; all key challenges that require our services.

The application of digital innovation to healthcare

Digital innovation continues unabated as clients seek to harness technology to bring better outcomes to stakeholders.

We have seen a significant change in how health information is accessed which now places the patient at the centre. Social groups, patient associations, the role of social media through its various channels, digital data, wearable and connected technology are all having a major impact on how healthcare professionals and patients receive and disseminate information. Clients need our help to understand the best way to engage with this new environment.

The ability of our digital and creative teams to personalise communication down to the individual level has significant application in the health arena. Although there are still limitations in gaining direct access to patient data, audiences are becoming increasingly educated and engaged in managing their own health and wellbeing. Their desire to better understand their conditions, treatment and related lifestyle choices offer the opportunities for the pharmaceutical client community to engage directly in supporting the patient journey with personalised guidance.

In response to these trends, we will continue to broaden our focus on the health market. Our clients will include those involved in health consumer products, healthy foods, wearable devices and organisations that focus on the health of consumers, all of whom want to see positive behaviour changes towards health. We will further evolve our ability to collaborate across Cello, enabling our clients to access integrated blended teams of experts formed to meet their specific needs, both across our core health practices and also leveraging our digital capacity.

Risks and Uncertainties

The Company regularly reviews the risks and uncertainties facing the business through a regular series of board and operational meetings. The Directors believe the current largest risks are as follows:

   1.   Economic conditions 

The Group's business is domiciled in the UK but 48.9% (2016: 45.2%) of the Group's revenues are from clients based overseas. It is clear that income from clients is impacted by the prevailing economic conditions. Global economic and geopolitical uncertainty has increased following Brexit and the US election. However, the broad spread of clients across sector and geography mitigates this risk.

   2.   Loss of the Group's key clients 

Client relationships are crucial to the Group and the strength of them is key to its continued success. The risk is mitigated by our client base being broadly spread and by several of our pharmaceutical clients being subject to longer term master service agreements. The loss of any large client would require replacement. The Group's client review programmes help mitigate this risk.

   3.   Changing laws and regulations 

There are various laws and regulations that are relevant to the operations of the Group, in particular the forthcoming GDPR regime which applies from 25 May 2018. The Group has established a steering group on this issue which is actively working across all its businesses to ensure compliance.

   4.   Loss of key staff 

The Group's Directors and staff are critical to the servicing of existing business and the winning of new accounts and the departure of key staff could be a risk to maintaining client service. With that risk in mind all senior staff are subject to financial lock-ins and long-term incentive arrangements, as well as being under contractual non-compete and non-solicit clauses.

Current Trading and Outlook

The Group has begun 2018 with good levels of forward bookings and already secured a good level of new business wins. Following the fundraise to finance the acquisitions of Defined Health and Advantage Healthcare, the Group is in the process of expanding its global footprint. The imminent renaming of the Group as Cello Health Group plc reflects this strategic focus. The Board is confident that expectations for 2018 will be met.

Allan Rich

Non-Executive Chairman

21 March 2018

CONSOLIDATED INCOME STATEMENT

for the year ended 31 December 2017

 
                                                      Year ended          Year ended 
                                        Note    31 December 2017    31 December 2016 
                                                         GBP'000             GBP'000 
 
 Continuing operations 
 Revenue                                2                169,292             165,266 
 Cost of sales                                          (66,807)            (72,610) 
 
 Gross profit                           1                102,485              92,656 
 
 Administrative expenses                3               (96,309)            (94,049) 
 
 Operating profit/(loss)                2                  6,176             (1,393) 
 
 Finance income                                                1                  11 
 Finance costs                                             (360)               (304) 
 
 
 Profit/(loss) on continuing 
  operations 
  before taxation                        1                 5,817             (1,686) 
 
 Taxation                               6                (1,589)               (820) 
 
 Profit/(loss) on continuing 
  operations after taxation                                4,228             (2,506) 
 
 Loss from discontinued operations                             -               (321) 
 
 Profit/(loss) for the year 
  attributable to owners of 
  the parent                                               4,228             (2,827) 
 
 
 
                                                      Year ended          Year ended 
                                                31 December 2017    31 December 2016 
 Basic earnings/(loss) per 
  share 
 From continued operations              8                  4.09p             (2.86)p 
 From discontinued operations           8                      -             (0.37)p 
 Total basic earnings/(loss) 
  per share                             8                  4.09p             (3.23)p 
 
 Diluted earnings/(loss) per 
  share 
 From continuing operations             8                  4.03p             (2.86)p 
 From discontinued operations           8                      -             (0.37)p 
 Total diluted earnings/(loss) 
  per share                             8                  4.03p             (3.23)p 
 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

for the year ended 31 December 2017

 
                                                             Year ended       Year ended 
                                                       31 December 2017      31 December 
                                                                GBP'000             2016 
                                                                                 GBP'000 
 
 Profit/(loss) for the financial 
  year                                                            4,228          (2,827) 
  Other comprehensive (expense)/income: 
 
 Items that may be reclassified subsequently 
  to profit and loss: 
 Exchange differences on translation of 
  foreign operations                                              (238)              211 
 
 Total comprehensive income/(expense) 
  for the year                                                    3,990          (2,616) 
 
 Total comprehensive income/(expense) attributable to owners of the 
  parent arises: 
 From continuing operations                                       3,990        (2,295) 
 From discontinued operations                                         -          (321) 
                                                                  3,990          (2,616) 
 
 
 

CONSOLIDATED BALANCE SHEET

as at 31 December 2017

 
                                                   31 December   31 December 
                                                          2017          2016 
                                            Note       GBP'000       GBP'000 
 Goodwill                                   9           72,954        69,833 
 Intangible assets                                       1,192           695 
 Property, plant and equipment                           2,840         2,705 
 Deferred tax assets                                     1,081           742 
 
 Non-current assets                                     78,067        73,975 
 
 
 Trade and other receivables                11          54,520        46,862 
 Cash and cash equivalents                              13,021         7,466 
 
 Current assets                                         67,541        54,328 
 
 Trade and other payables                   12        (49,378)      (48,171) 
 Current tax liabilities                                 (438)         (851) 
 Borrowings                                 13            (59)         (155) 
 Obligations under finance leases                         (14)          (16) 
 
 Current liabilities                                  (49,889)      (49,193) 
 
 Net current assets                                     17,652         5,135 
 
 Total assets less current liabilities                  95,719        79,110 
 
 
 Trade and other payables                   12         (1,400)           (126) 
 Borrowings                                 13        (11,333)        (12,350) 
 Obligations under finance leases                          (3)            (17) 
 Deferred tax liabilities                                (110)            (63) 
 
 Non-current liabilities                              (12,846)      (12,556) 
 
 Net assets                                             82,873        66,554 
 
 Equity 
 Share capital                                          10,501         8,760 
 Share premium                                          32,705        19,162 
 Merger reserve                                         25,446        25,446 
 Capital redemption reserve                                 50            50 
 Retained earnings                                      13,368        12,159 
 Share-based payment reserve                               824           760 
 Foreign currency reserve                                 (21)           217 
 
 Total equity                                           82,873        66,554 
 
 
 
 
 Consolidated cash flow statement 
  for the year ended 31 December 
  2017 
 
 
                                               Note     Year ended     Year ended 
                                                       31 December    31 December 
                                                              2017           2016 
                                                           GBP'000        GBP'000 
 Net cash generated from operating 
  activities before taxation                   14            4,792             6,510 
 
 Tax paid                                                  (2,066)           (1,659) 
 
 Net cash generated from operating 
  activities after taxation                                  2,726             4,851 
 
 Investing activities 
 Interest received                                               1                11 
 Purchase of property, plant and equipment                 (1,462)           (1,966) 
 Sale of property, plant and equipment                          30                30 
 Purchase of intangible assets                               (409)             (310) 
 Purchase of subsidiary undertakings                       (5,259)              (25) 
 
 Net cash used in investing activities                     (7,099)           (2,260) 
 
 Financing activities 
 Proceeds from issuance of shares                           14,388               289 
 Dividends paid to equity holders 
  of the parent                                 7          (3,575)           (2,596) 
 Repayment of borrowings                                   (3,000)           (6,681) 
 Repayment of loan notes                                      (96)              (77) 
 Drawdown of borrowings                                      2,900             8,509 
 Capital element of finance lease 
  payments                                                    (16)              (24) 
 Interest paid                                               (362)             (256) 
 
 Net cash generated from/(used in) financing 
  activities                                                10,239             (836) 
 
 
 Net increase in cash and cash equivalents                   5,866          1,755 
 
 Exchange (losses)/gains on cash and 
  cash equivalents                                           (311)            462 
 Cash and cash equivalents at the 
  beginning of the year                                      7,466          5,249 
 
 Cash and cash equivalents at the 
  end of the year                                           13,021          7,466 
 
 
 
 
 
  Consolidated statement of changes in equity 
   for the year ended 31 December 2017 
                                                                                                                             Equity 
                                                                                                                       attributable 
                                                                                                                                 to 
                                                                                                                                the 
                                                                                                            Foreign          owners 
                                                         Capital                           Share-based     currency              of                Non- 
                       Share      Share     Merger    redemption          Retained             payment     exchange             the         controlling        Total 
                     capital    premium    reserve       reserve          earnings             reserve      reserve          parent            interest       equity 
                     GBP'000    GBP'000    GBP'000       GBP'000           GBP'000             GBP'000      GBP'000         GBP'000             GBP'000      GBP'000 
 
   At 1 January 
   2016                8,576     18,834     28,807            50            13,860                 635            6          70,768                  50       70,818 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Comprehensive 
  expense: 
  Loss for the 
  financial year           -          -          -             -           (2,827)                   -            -         (2,827)                   -      (2,827) 
 Other comprehensive 
  income: 
 Currency 
  translation              -          -          -             -                 -                   -          211             211                   -          211 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Total 
  comprehensive 
  expense for the 
  year                     -          -          -             -           (2,827)                   -          211         (2,616)                   -      (2,616) 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Transactions 
  with owners: 
 Shares issued           184        328          -             -                 -                   -            -             512                   -          512 
 Acquisition of 
  non-controlling 
  interest                 -          -          -             -                25                   -            -              25                (50)         (25) 
 Credit for 
  share-based 
  incentives               -          -          -             -                 -                 349            -             349                   -          349 
 Tax on 
  share-based 
  payments 
  recognised 
  directly in 
  equity                   -          -          -             -               112                   -            -             112                   -          112 
 Transfer between 
  reserves in 
  respect 
  of share 
  options                  -          -          -             -               224               (224)            -               -                   -            - 
 Transfer between 
  reserves in 
  respect 
  of impairment            -          -    (3,361)             -             3,361                   -            -              -                    -            - 
 Dividends (note 
  7)                       -          -          -             -           (2,596)                   -            -         (2,596)                   -      (2,596) 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Total 
  transactions 
  with owners            184        328    (3,361)             -      1,126                        125            -         (1,598)                (50)      (1,648) 
                          __         __         __            __                __                  __           __              __                  __           __ 
 
 
 
   At 31 December 
   2016                8,760     19,162     25,446            50            12,159                 760          217          66,554                   -       66,554 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Comprehensive 
  income: 
  Profit for the 
  financial year           -          -          -             -             4,228                   -            -           4,228                   -      4,228 
 Other comprehensive 
  expense: 
 Currency 
  translation              -          -          -             -                 -                   -        (238)           (238)                   -        (238) 
                          __         __         __            __                __                  __           __              __                  __        _____ 
 Total 
  comprehensive 
  income for the 
  year                     -          -          -             -             4,228                   -        (238)           3,990                   -        3,990 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Transactions 
  with owners: 
 Shares issued         1,741     13,543          -             -                 -                   -            -          15,284                   -       15,284 
 Credit for 
  share-based 
  incentives               -          -          -             -                 -                 430            -             430                   -          430 
 Tax on 
  share-based 
  payments 
  recognised 
  directly in 
  equity                   -          -          -             -               190                   -            -             190                   -          190 
 Transfer between 
  reserves in 
  respect 
  of share 
  options                  -          -          -             -               366               (366)            -               -                   -            - 
 Dividends (note 
  7)                       -          -          -             -           (3,575)                   -            -         (3,575)                   -      (3,575) 
                          __         __         __            __                __                  __           __              __                  __           __ 
 Total 
  transactions 
  with owners          1,741     13,543          -             -       (3,019)                      64            -          12,329                   -     12,329 
                          __         __         __            __                __                  __           __              __                  __           __ 
 At 31 December 
  2017                10,501     32,705     25,446            50       13,368                      824         (21)          82,873                   -     82,873 
                                                                                                                                                              ______ 
 
 

SIGNIFICANT ACCOUNTING POLICIES

   (1)       Basis of Preparation 

The consolidated financial statements of Cello Group plc have been prepared in accordance with International Financial Reporting Standards as adopted by the European Union ("IFRSs"), interpretations issued by the IFRS Interpretations Committee ("IFRS IC") and the Companies Act 2006 applicable to companies reporting under IFRSs. The consolidated financial statements have been prepared under the historical cost convention. The Group's principle accounting policies have been applied consistently throughout the year.

The Group's business activities, performance and position and an assessment of the risks and uncertainties are set out in the Chairman's Statement. An assessment of the critical accounting estimates and judgements are set out in accounting policy 5.

   (2)       Going Concern 

During the year the Group generated a profit before tax on continuing activities of GBP5.8m and excluding non-recurring restructuring costs and other non-headline charges the Group generated a profit before tax of GBP11.4m.

The Group meets its day-to-day working capital requirements through its bank facilities. At 31 December 2017 the Group's bank facilities consisted of a GBP4.0m overdraft facility and a GBP20.0m revolving credit facility ("RCF"). The RCF is committed to March 2022. GBP8.7m of the RCF is undrawn at 31 December 2017.

The Group's forecasts and projections show that the Group is able to operate within the level of its current facilities and its covenants.

After reviewing the Group's performance and forecast future cash flows, the Directors consider the Group has adequate resources to continue in operational existence for the foreseeable future. The Group therefore continues to adopt the going concern basis in preparing the Group's financial statements.

   (3)       Headline Measures 

The Group believes that reporting non-GAAP or headline measures provides a useful comparison of underlying business performance and this reflects the way the business is reported internally and controlled. Accordingly, headline measures of operating profit, finance income, finance costs, profit before taxation and earnings per share exclude, where applicable, restructuring costs, amortisation of intangible assets, impairment charges, acquisition costs, acquisition accounting adjustments, start-up losses, share option charges, fair value gains and losses on derivative financial instruments and the provision for VAT payable. These are items that, in the opinion of the Directors, are required to be disclosed separately, by virtue of their size, nature or incidence, to enable a full understanding of the Group's underlying financial performance.

A reconciliation between reported and headline profit before taxation is presented in note 1. In addition to this, a reconciliation between reported and headline operating profit is presented in note 2 and a reconciliation between reported and headline earnings per share is presented in note 8. Headline measures in this report are not defined terms under IFRSs and may not be comparable with similarly titled measures reported by other companies.

   (4)       Goodwill 

Goodwill represents the excess of consideration over the fair value of the Group's share of the identifiable net assets acquired at the date of acquisition. Goodwill is carried at cost less accumulated impairment losses. Impairment losses are recognised in the income statement and cannot subsequently be reversed.

Goodwill is allocated to cash-generating units ("CGUs") for the purposes of impairment testing. The allocation is made to those CGUs that are expected to benefit from the business combination in which the goodwill arose.

SIGNIFICANT ACCOUNTING POLICIES

The carrying value of goodwill for each CGU is reviewed annually for impairment, or more frequently if the events or changes in circumstances indicate a potential impairment. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset's fair value less costs to sell and its value-in-use.

   (5)       Accounting Estimates and Judgements 

The Group makes estimates and judgements concerning the application of the Group's accounting policies and concerning the future. The resulting estimates may, by definition, vary from the actual results. Estimates are based on historical experience and various other assumptions that management and the Board of Directors believe are reasonable.

The Directors consider the critical accounting estimates and judgements used in the financial statements and concluded that the main areas of judgements are:

   i.   Revenue recognition policies in respect of contracts which straddle the year end. 

The Group is required to make an estimate of the project completion levels in respect of contracts which straddle the year end for income recognition purposes. Estimates are based on expected total costs and revenues from each contract. Total expected costs are reviewed at each period and determined based on actuals to date versus management's historic experience in relation to similar contracts. This involves a level of judgement and therefore differences may arise between the actual and estimated result. Where immaterial differences arise they are recognised in the income statement for the following reporting period. Any material changes to these estimates would affect revenue recognised in the financial statements and the level of deferred or accrued income on the balance sheet.

ii. Contingent deferred consideration payments in respect of acquisitions and acquisition-related employee remuneration.

The Group has estimated the value of future amounts payable in respect of acquisitions. The estimate is based on management's estimates of the relevant entity's future performance. If these estimates change in the future as the earn out progresses, the amount of the provision will vary. Any changes to the carrying value of the provision are recognised in the income statement.

As part of a typical acquisition an amount is also payable to the employees of the acquired company. These acquisition-related employee remuneration costs are calculated using the same estimates of the relevant entity's future performance as the deferred consideration payable. If these estimates change in the future, as the earn out progresses, the amount of the employee liability, which is recognised over the earn out period, will vary. Any changes to the carrying value of these liabilities are recognised in the income statement.

iii. Valuation and amortisation period of separately identifiable intangible assets on acquisitions.

The Group is required to value the separately identifiable intangible assets acquired as part of a business combination. In order to value some of these intangible assets, the Group must make assumptions as to future cash flows derived from these costs and estimate the expected lives of these assets. Changes to these estimates would affect the resulting valuation of goodwill and the amortisation charge recognised in the financial statements.

iv. Impairment of goodwill and intangible assets acquired as part of a business combination.

The Group tests goodwill and intangible assets acquired as part of a business combination annually for impairment, in accordance with the Group's accounting policies. The recoverable amount is based on value-in-use calculations, which requires estimates of future cash flows and the discount rate to apply in order to calculate the present values of these cash flows. The estimates used and sensitivity of these assumptions is disclosed in note 9.

NOTES TO THE PRELIMINARY ANNOUNCEMENT

   1    Non-GAAP Measures 

The Group believes that reporting non-GAAP measures provides a useful comparison of underlying business performance and reflects the way the business is controlled. The Group reports two types of non-GAAP measure, headline measures and like-for-like gross profit.

Headline measures

Non-headline gains and losses are items that, in the opinion of the Directors, are required to be disclosed separately, by virtue of their size, nature or incidence, to enable a full understanding of the Group's underlying financial performance. Accordingly headline measures exclude, where applicable, the effect of the following items:

i. Restructuring costs - these costs principally relate to redundancy costs. Further details are provided in note 4.

ii. Net (credit)/charge for VAT payable and related costs - these costs relate to the VAT payable to HMRC in respect of certain charity clients. This is reported net of recovery from clients.

iii. Employment settlement and related costs - these costs relate to the payment made to the prior employer of senior staff hired to establish the Cello Health BioConsulting business, in respect of post-employment restrictions.

iv. Start-up losses - these are defined as the net operating result in the period of the trading activities that relate to new offices, new products, or new organically started businesses. Activities so defined will cease being separately identified where, in the opinion of the directors, the activities show evidence of becoming sustainably profitable or are closed, whichever is earlier. In any event start-up losses will cease being separately identified after two years from the commencement of the activity. Further details are provided in note 5.

v. Acquisition costs - these are costs that are directly related to acquisitions completed in the year.

vi. Amortisation of intangible assets - this is in respect of amortisation charged against separately identifiable intangible assets acquired as part of a business combination.

vii. Acquisition related employee remuneration expense - costs with regards to deferred payments payable to vendors and certain employees of a company in accordance with the share purchase agreement of the acquired company. In accordance with IFRS 3 Business Combinations, these costs are recognised in the income statement by virtue of employment conditions in the relevant share purchase agreement.

viii. Share option charges - these costs represent the fair value of share options charged to the income statement and are separately identified due to their nature.

   ix.   Impairment of goodwill. Further details are provided in note 9. 

Headline measures in this report are not defined terms under IFRS, and may not be comparable with similarly titled measures reported by other companies.

A reconciliation between statutory and headline profit/(loss) before taxation is presented in below:

 
 
                                                 Note      Year ended      Year ended 
                                                          31 December     31 December 
                                                                 2017            2016 
                                                              GBP'000         GBP'000 
   Profit/(loss) on continuing operations 
    before taxation                                             5,817         (1,686) 
 
   Restructuring costs                             4            1,916           1,201 
   Net (credit)/charge for VAT payable 
    and related costs                                           (259)           1,798 
   Employment settlement and related 
    costs                                                          48           1,158 
   Start-up losses                                 5            1,350             977 
   Acquisition costs                                              243               - 
   Amortisation of intangible assets                              510             294 
   Acquisition-related employee remuneration 
    expense                                                     1,364           1,176 
   Share option charges                                           430             349 
   Impairment of goodwill                          9                -           4,937 
 
   Headline profit before taxation                             11,419          10,204 
 
   Headline profit before taxation is made 
    up as follows: 
   Headline operating profit                       2           11,778          10,497 
   Finance income                                                   1              11 
   Finance costs                                                (360)           (304) 
 
                                                               11,419          10,204 
 
 
 
 

Like-for-like gross profit

Like-for-like gross profit measures exclude the results from companies acquired in the year, and they also exclude the results of acquired companies in the prior year to the extent that those companies were not in the Group in that prior year. Like-for-like gross profit measures also appropriately exclude the impact of start-ups, which are defined in note 5. In aggregate, these adjustments are detailed in the table below.

Like-for-like measures are also calculated both with and without the impact of movements in currency. These measures are also disclosed in the table below.

 
                                     Growth     Year ended     Year ended 
                                               31 December    31 December 
                                                      2017           2016 
                                                   GBP'000        GBP'000 
 
 Reported gross profit                10.6%        102,485         92,656 
 
 Adjustments                                       (8,066)          (525) 
 
 Like-for-like gross profit            2.5%         94,419         92,131 
 
 Currency impact                                     (825)              - 
 
 Currency adjusted like-for-like 
  gross profit                         1.6%         93,594         92,131 
 
 
 These measures can be allocated to the Group's operating segments 
  (note 2) as follows: 
 
 Reported gross profit: 
 Cello Health                         26.4%         60,150         47,605 
 Cello Signal                       (6.1%)          40,961         43,613 
 Other                                               1,374          1,438 
 
 Total                                10.6%        102,485         92,656 
 
 Like-for-like gross profit: 
 Cello Health                         10.7%         53,458         48,302 
 Cello Signal                        (6.5%)         40,961         43,829 
 
 Total                                 2.5%         94,419         92,131 
 
 Currency adjusted like-for-like 
  gross profit: 
 Cello Health                          9.2%         52,763         48,302 
 Cello Signal                        (6.8%)         40,831         43,829 
 
 Total                                 1.6%         93,594         92,131 
 
 
 
   2   Segmental Information 

For management purposes, the Group is organised into two operating segments, Cello Health and Cello Signal. These segments are the basis on which the Group reports internally to the plc's Board of Directors, who have been identified as the chief operating decision makers.

Revenue and costs not included in one of these operating segments, for example central overheads and results from start-up operations, have not been allocated to an operating segment in line with the way they are reported to the chief operating decision makers.

The principal activities of the operating segments are as follows:

Cello Health

The Cello Health Division provides market research, consulting and communications services principally to the Group's pharmaceutical and healthcare clients.

Cello Signal

The Cello Signal Division provides market research and direct communications services principally to the Group's consumer-facing clients.

Revenues derived from the Group's largest client are less than 10.0% of the Group's total revenue. Revenue derived from the largest client in each operating segment also represents less than 10.0% of external revenue in each segment.

Sales between segments are carried out at arms-length. The revenue from external parties reported to the chief operating decision maker is measured in a manner consistent with that in the income statement.

 
 for the year ended 31 December 2017                                              Consolidation 
                                                                                    Adjustments 
                                               Cello Health     Cello Signal    and Unallocated                Group 
                                                    GBP'000          GBP'000            GBP'000              GBP'000 
 
 Revenue 
 External sales                                      85,465           81,905              1,922              169,292 
 Intersegment revenue                                    25              133              (158)                    - 
 
 Total revenue                                       85,490           82,038              1,764              169,292 
 
 
 
 Gross profit                                        60,150           40,961              1,374              102,485 
 
 
   Operating profit 
 Headline operating profit (segment 
  result)                                            10,639            3,872            (2,733)               11,778 
 
 Restructuring costs                                                                                         (1,916) 
 Net credit for VAT payable and related 
  costs                                                                                                      259 
 Employment settlement and related costs                                                                        (48) 
 Start-up losses                                                                                             (1,350) 
 Acquisition costs                                                                                             (243) 
 Amortisation of intangible assets                                                                             (510) 
 Acquisition-related employee remuneration expense                                                           (1,364) 
 Share option charges                                                                                          (430) 
 
 Operating profit                                                                                         6,176 
 
 Financing income                                                                                                  1 
 Finance costs                                                                                                 (360) 
 
 Profit before tax on continuing 
  operations                                                                                                   5,817 
 
 Other information 
 Capital expenditure                                    851              608                  3                1,462 
 
 Capitalisation of intangible assets                      -              409                  -                  409 
 
 Depreciation of property, plant and 
  equipment                                             646              647                 11                1,304 
 
 
 for the year ended 31 December 2016                                              Consolidation 
                                                                                    Adjustments 
                                               Cello Health     Cello Signal    and Unallocated                Group 
                                                    GBP'000          GBP'000            GBP'000              GBP'000 
 
 Revenue 
 External sales                                      70,126           93,461              1,679              165,266 
 Intersegment revenue                                    34               72              (106)                    - 
 
 Total revenue                                       70,160           93,533              1,573              165,266 
 
 
 
 Gross profit                                        47,605           43,613              1,438               92,656 
 
 
   Operating profit 
 Headline operating profit (segment 
  result)                                             8,635            4,490            (2,628)               10,497 
 
 Restructuring costs                                                                                         (1,201) 
 Net charge for VAT payable and related 
  costs                                                                                                      (1,798) 
 Employment settlement and related costs                                                                     (1,158) 
 Start-up losses                                                                                               (977) 
 Amortisation of intangible assets                                                                             (294) 
 Acquisition-related employee remuneration expense                                                           (1,176) 
 Share option charges                                                                                          (349) 
 Impairment of goodwill                                                                                      (4,937) 
 
 Operating loss                                                                                              (1,393) 
 
 Financing income                                                                                                 11 
 Finance costs                                                                                                 (304) 
 
 Loss before tax on continuing operations                                                                    (1,686) 
 
 Other information 
 Capital expenditure                                  1,165              797                  4                1,966 
 
 Capitalisation of intangible assets                      3              307                  -                  310 
 
 Depreciation of property, plant and 
  equipment                                             521              748                 16                1,285 
 
 
 

The Group's operations are materially located in the United Kingdom and the US.

The following table provides an analysis of the Group's revenue by geographical market, based on the location of the client:

 
                                Year ended                             Year ended 
                          31 December 2017               31 December 2016 GBP'000 
                                   GBP'000 
 
    UK                              86,566                                 90,640 
    Rest of Europe                  19,685                                 18,922 
    USA                             47,044                                 43,049 
    Rest of the World               15,997                                 12,655 
 
                                   169,292                                165,266 
 
 

The following table provides an analysis of the Group's non-current assets, excluding deferred tax assets, by geographical location:

 
                              2017       2016 
                           GBP'000    GBP'000 
 
    UK                      66,104     66,109 
     USA                    10,867      7,105 
     Rest of the world          15         19 
 
                            76,986     73,233 
 
 
 
   3    Administrative Expenses 
 
     Profit for the financial year is stated 
      after charging/(crediting): 
                                                            Year ended           Year ended 
                                                           31 December          31 December 
                                                                  2017                 2016 
                                                  Notes        GBP'000              GBP'000 
     Headline administrative costs: 
     Staff costs                                                65,570               59,147 
     Operating lease rentals                                     3,759                3,463 
     Depreciation of property, plant 
      and equipment                                              1,304                1,285 
     Profit on disposal of property, 
      plant and equipment                                         (21)                 (26) 
     Amortisation of intangibles                                   402                  386 
     Auditors' remuneration                                        390                  422 
     Net foreign exchange loss/(gain)                              449                (502) 
     Other property costs                                        1,822                1,920 
     Other administration costs                                 15,658               14,626 
 
     Non-headline administrative costs: 
     Restructuring costs                            4            1,916                1,201 
     Net (credit)/charge for VAT payable 
      and related costs                                          (259)                1,798 
     Employment settlement and related 
      costs                                                         48                1,158 
     Start-up costs                                 5            2,724                2,415 
     Acquisition costs                                             243                    - 
     Amortisation of intangibles                                   510                  294 
     Acquisition-related employee remuneration                   1,364                1,176 
     Share option costs                                            430                  349 
     Impairment of goodwill                         9                -                4,937 
 
                                                                96,309               94,049 
 
 
 
 
   4    Restructuring Costs 
 
 Restructuring costs comprise of cost saving initiatives including 
  severance payments, property and other contract termination costs. 
  They are included within administrative costs and have been separately 
  identified as a non-headline item because of their size or their 
  nature or because they are non-recurring. In the opinion of the 
  Directors, these costs are required to be separately identified, 
  to enable a full understanding of the Group's underlying financial 
  performance. 
 
 An analysis of restructuring costs incurred is as follows: 
                                             Year ended                  Year ended 
                                            31 December                 31 December 
                                                   2017                        2016 
                                                GBP'000                     GBP'000 
 
 Staff redundancies                               1,479                       1,113 
 Property costs                                     437                          88 
 
 Total restructuring costs                        1,916                       1,201 
 
 
   5        Start-up Losses 
 
 Start-up losses have been separately identified as a non-headline 
  item because, in the opinion of the Directors, separate disclosure 
  is required to enable a full understanding of the Group's underlying 
  financial performance. 
  Start-up losses are defined as the net operating result in the 
  period of the trading activities that relate to new offices, new 
  products, or new organically started businesses. Activities so 
  defined will cease being separately identified where, in the opinion 
  of the Directors, the activities show evidence of becoming sustainably 
  profitable or are closed, whichever is earlier. In any event start-up 
  losses will cease being separately identified after two years 
  from the commencement of the activity. 
 
 An analysis of start-up losses incurred is as follows: 
                                              Year ended           Year ended 
                                             31 December          31 December 
                                                    2017                 2016 
                                                 GBP'000              GBP'000 
 
 Revenue                                           1,922                1,679 
 Cost of sales                                     (548)                (241) 
 
 Gross profit                                      1,374                1,438 
 
 Administrative costs                            (2,724)              (2,415) 
 
 Start-up losses                                 (1,350)                (977) 
 
 
 
 6 Taxation                                                                               Year ended                Year ended 
                                                                                    31 December 2017          31 December 2016 
                                                                                             GBP'000                   GBP'000 
     Current tax: 
  Current tax on profits/(losses) for the year                                                 1,961                     1,392 
  Prior year current tax adjustment                                                            (114)                     (555) 
 
                                                                                               1,847                       837 
 
  Deferred tax:                                                                                (258)                      (17) 
 
  Tax charge                                                                                   1,589                       820 
 
 
  The standard rate of corporation tax in the UK was 19.25% (2016: 20.00%) for the whole financial 
   year. Taxation for other jurisdictions is calculated at the rates prevailing in the respective 
   jurisdiction. 
 
  The charge for the year can be reconciled to the profits/(losses) per the income statement 
   as follows: 
 
 
 
                                                                                   Year ended          Year ended 
                                                                             31 December 2017    31 December 2016 
                                                                                      GBP'000             GBP'000 
 
  Profit/(loss) before taxation                                                         5,817             (1,686) 
 
 
  Tax at the UK corporation tax rate of 19.25% (2016: 20.00%)                           1,120               (337) 
  Tax effect of expenses not deductible for tax purposes                                  243               1,335 
  Effect of decrease in tax rate on deferred tax assets                                     7                  29 
  Effect of different tax rates of subsidiaries in foreign jurisdiction                   338                 292 
  Tax losses not utilised in the year                                                       -                  30 
  Utilisation of losses not previously recognised                                        (31)                   - 
  Origination and reversal of other temporary differences                                  26                  26 
  Prior year current tax adjustment                                                     (114)               (555) 
 
                                                                                        1,589                 820 
 
 

Changes to the UK corporation tax rates were substantively enacted as part of the Finance Bill 2015 (on 26 October 2015) and the Finance Bill 2016 (on 7 September 2016). These include reductions to the main rate of corporation tax to 19.0% from 1 April 2017 and to 17.0% from 1 April 2020. Deferred taxes at the balance sheet date have been measured using these enacted tax rates in these financial statements.

 
 7   Equity Dividends 
 
      The dividends paid in the year were: 
 
 
                                                           Year ended     Year ended 
                                                          31 December    31 December 
                                                                 2017           2016 
                                             Date paid        GBP'000        GBP'000 
 
         Final dividend 2015 - 2.02p 
          per share                        27 May 2016              -          1,727 
         Interim dividend 2016 - 1.00p     04 November 
          per share                               2016              -            869 
         Final dividend 2016 - 2.40p 
          per share                        26 May 2017          2,478              - 
         Interim dividend 2017 - 1.05p     03 November 
          per share                               2017          1,097              - 
 
                                                                3,575          2,596 
 
 
          A 2017 final dividend of 2.45p has been proposed for approval at 
          the Annual General Meeting on 9 May 2018. In accordance with IAS 
          10 Events After the Reporting Period these dividends have not been 
          recognised in the Consolidated Financial Statements at 31 December 
          2017. 
 
   8      Earnings/(loss) per Share 
 
                                                             Year ended          Year ended 
                                                       31 December 2017         31 December 
                                                                GBP'000        2016 GBP'000 
 
       Earnings/(loss) attributable to ordinary 
        shareholders                                              4,228             (2,827) 
       Loss from discontinued operations                              -                 321 
                                                                   ____             _______ 
       Earnings/(loss) attributable to ordinary 
        shareholders from continuing operations                   4,228             (2,506) 
 
       Adjustments to earnings/(loss): 
       Restructuring costs                                        1,916               1,201 
       Net (credit)/charge for VAT payable and 
        related costs                                             (259)               1,798 
       Employment settlement and related costs                       48               1,158 
       Start-up losses                                            1,350                 977 
       Acquisition costs                                            243                   - 
       Amortisation of intangible assets                            510                 294 
       Acquisition related employee remuneration 
        expense                                                   1,364               1,176 
       Share options charges                                        430                 349 
       Impairment of goodwill                                         -               4,937 
       Tax thereon                                              (1,629)             (1,804) 
                                                                _______             _______ 
       Headline earnings for the year                             8,201               7,580 
 
 
                                                                   2017                2016 
                                                       Number of shares    Number of shares 
 
       Weighted average number of ordinary 
        shares used in basic earnings/(loss) 
        per share calculation                               103,373,430          87,565,662 
 
       Dilutive effect of securities: 
       Share options                                          1,370,660           1,257,984 
       Deferred consideration shares                            216,243             593,786 
                                                                _______             _______ 
       Weighted average number of ordinary 
        shares in diluted earnings/(loss) per 
        share                                               104,960,333          89,417,432 
 
 
 
                                                             Year ended          Year ended 
                                                       31 December 2017         31 December 
                                                                                       2016 
       Basic earnings/(loss) per share 
       Continuing operations                                      4.09p             (2.86)p 
       Discontinued operations                                        -             (0.37)p 
       Total basic earnings/(loss) per share                      4.09p             (3.23)p 
 
       Diluted earnings/(loss) per share 
       Continuing operations                                      4.03p             (2.86)p 
       Discontinued operations                                        -             (0.37)p 
       Total diluted earnings/(loss) per share                    4.03p             (3.23)p 
 
       In addition to basic and diluted earnings per share, headline earnings 
        per share, which is a non-GAAP measure, has also been presented. 
 
       Headline earnings per share 
       Headline basic earnings per share                          7.93p               8.66p 
       Headline diluted earnings per share                        7.81p               8.48p 
 

Basic earnings/(loss) per share is calculated by dividing the earnings/(loss) attributable to ordinary shareholders of the parent by the weighted average number of ordinary shares outstanding during the year, excluding treasury shares and shares in employee benefit trusts, determined in accordance with the provisions of IAS 33 Earnings per Share.

Diluted earnings/(loss) per share is calculated by dividing earnings/(loss) attributable to ordinary shareholders of the parent by the weighted average number of ordinary shares outstanding during the year adjusted for the potentially dilutive ordinary shares.

The Group's potentially dilutive shares are shares expected to be issued as deferred consideration on acquisitions and share options issued.

Headline earnings per share is calculated using headline post-tax earnings for the year, which excludes the effect of restructuring costs, start-up losses, amortisation of intangibles, impairment charges, acquisition accounting adjustments, share option charges and other exceptional costs.

 
 9     Goodwill 
                                                 GBP'000 
      Cost 
      At 1 January 2016                            86,052 
      Exchange differences                          1,097 
                                                  _______ 
      At 31 December 2016                          87,149 
 
      Additions                                     3,946 
      Exchange differences                          (825) 
                                                   ______ 
      At 31 December 2017                          90,270 
                                                  _______ 
      Accumulated impairment 
      At 1 January 2016                            12,379 
 
      Impairment charge in the year                 4,937 
                                                  _______ 
      At 31 December 2016 and 31 December 2017     17,316 
                                                  _______ 
      Net book value 
      At 31 December 2017                          72,954 
 
      At 31 December 2016                          69,833 
 
      At 1 January 2016                            73,673 
 
 
 
     Goodwill represents the excess of consideration over the fair value 
     of the Group's share of the net identifiable assets of the acquired 
     subsidiary at the date of acquisition. 
     Goodwill acquired through business combinations is allocated to 
     CGUs for impairment testing. The goodwill balance was allocated 
     to the following CGUs: 
                                                      2017       2016 
                                                   GBP'000    GBP'000 
 
  Cello Heath Insight                               10,224     10,224 
  Cello Health Consulting                            7,666      7,666 
  MedErgy                                            5,617      6,183 
  Mash                                                 248        248 
  iS Health                                          1,425      1,425 
       Defined Health                                3,384          - 
       Advantage Healthcare                            254          - 
  Promedica                                            297        309 
  The Value Engineers                                4,589      4,589 
  RS Consulting                                      4,305      4,305 
  Cello Signal                                      23,227     23,118 
  2cv                                                8,276      8,276 
  Pulsar (previously Face)                           3,442      3,442 
  Opticomm                                               -         48 
 
  Total                                             72,954     69,833 
 
 
 

The recoverable amount for each CGU is determined using a value-in-use calculation. This calculation uses budgeted pre-tax headline operating profit adjusted for non-cash transactions to generate cash flow projections. The budgets are approved by management based on past experience and historic trends. An underlying growth rate of 2.0% per annum in years 2 to 5 has accordingly been used for those years.

After year 5 a long-term growth rate has been applied in perpetuity. This growth rate is based on estimated long term growth rates for the markets Cello operated in. Accordingly, a terminal value has been applied using an underlying long-term growth rate of 2.0%. No additional Cello specific growth has been assumed beyond year 1.

The pre-tax cash flows are discounted to present value using the Group's pre-tax weighted average cost of capital ("WACC"), which was 10.95% for 2017 (2016: 10.30%). This rate was calculated using the Capital Asset Pricing Model with an estimated cost of debt and equity, with appropriate small company risk factors.

The impairment review did not result in an impairment of goodwill for any other CGU.

Sensitivity to changes in assumptions

The impairment review of the Group is sensitive to changes in the key assumptions, most notably the pre-tax discount rate, the terminal growth rate and projected operating cash flows. Reasonable changes to these assumptions are considered to be:

   --      1.0% increase in the pre-tax discount rate. 
   --      1.0% reduction in the terminal growth rate. 
   --      10.0% reduction in projected operating cash flows. 

At 31 December 2017, the value-in-use exceeds the total goodwill value across the Group by GBP122m.

Reasonable changes to the assumptions used, considered in isolation, would not result in an impairment of goodwill for any of the Groups CGUs.

The following changes to the key assumptions, in isolation, would be needed before the recoverable amount being equal to the carrying value of goodwill in the CGU with the smallest headroom.

   --      An increase in pre-tax discount rate of 2.85% to 13.8% 
   --      A decrease in terminal growth rate of 2.5% to (6.8%) 
   --      A decrease in operating cash flows of 26.0% 

10 Acquisitions

Defined Health

On 31 January 2017, the Group acquired the trade and assets of Defined Health Research Inc. and Cancer Progress LLC (together "Defined Health"), a healthcare consulting business based in New Jersey, USA.

Defined Health has contributed GBP6.2m to revenue and GBPnil to profit before tax for the period between the date of acquisition and the balance sheet date. Had Defined Health been consolidated from 1 January 2017, the consolidated income statement for the year ended 31 December 2017 would show revenue of GBP169.8m and profit before tax of GBP5.8m.

The provisional fair value of the net assets at the acquisition date is as follows:

 
                                         GBP'000 
 Client relationships                        417 
 Property, plant and equipment                 6 
 Trade and other receivables                 885 
 Cash and cash equivalents                   806 
 Trade and other payables                  (432) 
 
 Net assets acquired                       1,682 
 
 Goodwill arising on acquisition           3,626 
 
                                           5,308 
 
 
 

The fair value of trade and other receivables include trade receivables with a fair value of GBP674,000. The gross contractual amount of trade receivables is equal to the fair value.

Goodwill comprises the value of expected synergies and other opportunities arising from the acquisition, management know how, the skilled work force employed by Defined Health and other intangible assets that do not qualify for separate recognition.

The fair value of the consideration paid at the acquisition date is as follows:

 
                                       GBP'000 
 
      Cash consideration                 4,164 
      Issue of ordinary shares             400 
      Deferred consideration               744 
 
                                         5,308 
 
 

Advantage Healthcare

On 17 July 2017, the Group acquired the trade and assets of Advantage Healthcare Inc. ("Advantage"), a healthcare research and consulting business, based in New Jersey, USA.

Advantage has contributed GBP2.0m to revenue and GBP0.1m of losses before tax between the date of acquisition and the balance sheet date. Had Advantage been consolidated from 1 January 2017, the consolidated income statement for the year ended 31 December 2017 would show revenue of GBP170.7m and profit before tax of GBP5.7m.

The provisional fair value of the net assets at the acquisition date is as follows:

 
                                          GBP'000 
 
  Client relationships                        612 
  Trade and other receivables                 669 
  Cash and cash equivalents                   166 
  Trade and other payables                  (485) 
 
  Net assets acquired                         962 
 
  Goodwill arising on acquisition             260 
 
                                            1,222 
 
 
 

The fair value of trade and other receivables include trade receivables with a fair value of GBP637,000. The gross contractual amount of trade receivables is equal to the fair value.

Goodwill comprises the value of expected synergies and other opportunities arising from the acquisition, management know how, the skilled work force employed by Advantage Healthcare and other intangible assets that do not qualify for separate recognition. None of the goodwill recognised is expected to be deductible for tax purposes.

The fair value of the consideration paid at the acquisition date is as follows:

 
                                     GBP'000 
 
      Cash consideration               1,136 
      Deferred consideration              86 
 
                                       1,222 
 
 

Tanami

On 28 July 2017, the Group acquired the trade of Tanami a company based in the UK specialising in video production and social media. The net assets acquired and consideration paid do not have a material effect on the results or position of the Group.

 
 11    Trade and Other Receivables                               2017          2016 
                                                              GBP'000       GBP'000 
 
     Trade receivables 
      Other receivables 
      Accrued income 
      Prepayments                                              36,420        34,259 
                                                                1,312         1,576 
                                                               14,544         9,077 
                                                                2,244         1,950 
 
                                                               54,520        46,862 
 
 
 

The average credit period taken on the provision of services was 62 days (2016: 61 days).

The Directors consider that the carrying value of trade and other receivables approximates to fair value.

 
 12    Trade and Other Payables 
       The following are included in trade and other payables falling due within one year: 
 
                                                                               2017        2016 
                                                                            GBP'000     GBP'000 
 
  Trade payables                                                             14,285      14,449 
  Other taxation and social security                                          2,618       2,256 
  Deferred income                                                            15,829      13,216 
  Accruals                                                                   16,353      14,872 
  Deferred consideration for acquisitions                                        35          35 
  Acquisition-related employee remuneration liability                             -       2,743 
  Other payables                                                                258         600 
 
                                                                             49,378      48,171 
 
       The following are included in trade and other payables falling due after one year: 
 
  Acquisition-related employee remuneration liability                         1,400         126 
 
 

The Directors consider that the carrying value of trade and other payables approximates to fair value.

 
 13    Borrowings 
                                                        2017              2016 
                                                     GBP'000           GBP'000 
 
  Bank loans                                          11,333            12,350 
  Loan notes                                              59               155 
 
                                                      11,392            12,505 
 
 
                                                         2017             2016 
                                                      GBP'000          GBP'000 
 
  - on demand or within 1 year                             59              155 
  - within 2 to 5 years                                11,333           12,350 
 
                                                       11,392           12,505 
 
 
 

Bank loans

The Group has a multi-currency debt facility with the Royal Bank of Scotland plc ("RBS"). At 31 December 2017 this facility consisted of a GBP20.0m revolving credit facility ("RCF"). The RCF bears interest at a variable rate of 1.25% to 2.30% over LIBOR and is committed to March 2022 following an extension of the facilities during the year. The average interest rate on the Group's bank loans in the year was 2.4% (2016: 2.3%). The debt facility is secured by a debenture held by RBS over the assets of the Group.

At 31 December 2017, the Group has drawn GBP11.3m (2016: GBP12.3m) under the RCF.

Loan notes

Loan notes have been issued as part of the consideration for certain acquisitions. Loan notes are initially secured by way of cash deposits and by guarantee. This security expires after a period of between 2 and 5 years in accordance with the terms of the relevant acquisition agreement. After this period the loan notes are unsecured. Loan notes bear interest at the following rates:

 
                          2017        2016 
                       GBP'000     GBP'000 
  Unsecured 
  LIBOR less 2.0%           45         121 
  LIBOR                     14          34 
 
                            59         155 
 
 
 
 14 Cash Generated from Operations                     Year ended 
                                                      31 December     Year ended 
                                                             2017    31 December 
                                                          GBP'000    2016GBP'000 
 
       Profit/(loss) on continuing operations 
        before taxation                                     5,817        (1,686) 
 
       Loss on discontinued operations before 
        taxation                                                -          (321) 
       Financing income                                       (1)           (11) 
       Finance costs                                          360            304 
       Depreciation                                         1,304          1,285 
       Amortisation of intangible assets                      912            680 
       Impairment of goodwill                                   -          4,937 
       Share based payment expense                            430            349 
       Profit on disposal of property, plant 
        and equipment                                        (21)           (26) 
       (Decrease)/increase in acquisition related 
        employee 
        remuneration payable                                (940)            953 
       Decrease in provisions                                   -        (3,209) 
 
       Operating cash flow before movements 
        in working capital                                  7,861          3,255 
 
       Increase in receivables                            (6,105)        (3,233) 
       Increase in payables                                 3,036          6,488 
 
       Net cash inflow from operating activities            4,792          6,510 
 
 
 
       15 Net (Funds)/Debt 
        Net (funds)/debt at 31 December 2017 
        and 31 December 2016 comprises of: 
                                                                    2017           2016 
                                                                 GBP'000        GBP'000 
 
        Bank loans                                                11,333         12,350 
        Loan notes                                                    59            155 
        Finance leases                                                17             33 
        Cash and cash equivalents                               (13,021)        (7,466) 
 
        Net (funds)/debt                                         (1,612)          5,072 
 
 
        Changes in net (funds)/debt can be analysed 
         as follows: 
                                                              Year ended     Year ended 
                                                             31 December    31 December 
                                                                    2017           2016 
                                                                 GBP'000        GBP'000 
 
        Net increase in cash and cash equivalents                (5,866)        (1,755) 
 
        Changes in net (funds)/debt as a result 
         of cash flow: 
        Repayment of bank loans                                  (3,000)        (6,681) 
        Repayment of loan notes                                     (96)           (77) 
        Drawdown of borrowings                                     2,900          8,509 
        Capital element of finance lease payments                   (16)           (24) 
 
        Other movements: 
        Foreign exchange differences                               (606)            933 
        New finance leases                                             -              - 
 
        Movement in net (funds)/debt in the year                 (6,684)            905 
 
        Net debt at the beginning of the year                      5,072          4,167 
 
        Net (funds)/debt at the end of the year                  (1,612)          5,072 
 
 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

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