Helping the American Red Cross, One T-Shirt at a Time

Helping the American Red Cross, One T-Shirt at a Time
Mayor Bloomberg Proclaims July 15, 2005 'Wear a White T-Shirt Day'; Clorox to
Donate $1 for Every Signature Collected 


NEW YORK, July 12  /PRNewswire/ -- Forget the white tie. Pass on the pearls. To
help celebrate the 100-year anniversary of the American Red Cross in Greater
New York (ARC/GNY), all you will need is your favorite white T-shirt.

Mayor Michael Bloomberg has proclaimed Friday, July 15 "Wear a White T-Shirt
Day" for the ARC/GNY. It's all part of a joint effort with The Clorox Company
to raise money for the Red Cross and to highlight the company's launch of a
new, improved bleach formula.

For everyone who signs a white T-shirt in Times Square or a virtual one online,
Clorox will donate $1 to the Red Cross, up to a maximum of $100,000. The
signing will begin July 14 in Times Square and online at
http://www.cloroxnewwhite.com/.

"Clorox and the American Red Cross have worked closely together to offer aid to
communities for nearly 20 years. We are thrilled to be partnering once again --
this time to help celebrate the 100th anniversary of the American Red Cross in
Greater New York, said Victoria Jones, director of community relations, The
Clorox Company. "We commend the organization's on-going aid and service to the
city of New York and the nation. Its contributions are truly immeasurable."

"We truly appreciate Clorox Liquid Bleach's efforts to rally New Yorkers in
support of our organization. The American Red Cross continues to help
communities and keep people safe every day thanks to the caring people who
support our work, said Theresa Bischoff, CEO, American Red Cross in Greater New
York. "What a wonderful way to celebrate our Centennial."

During the donation drive, a giant clothesline, 15 stories high and 80 feet
across, featuring two 30 feet by 30 feet white T-shirts will be strung from
Schaefer Landing in Brooklyn, N.Y. from Thursday, July 14 to Sunday, July 17.

As it helps celebrate the Centennial of The American Red Cross in Greater New
York, The Clorox Company is marking a milestone of its own -- a change in the
formula of its namesake liquid bleach. The patented new formula, which prevents
minerals in water from depositing on clothes, provides the best whitening power
since laundry, detergent and bleach first came together.

About The Clorox Company:

The Clorox Company is a leading manufacturer and marketer of consumer products
with fiscal year 2004 revenues of $4.2 billion. Clorox markets some of
consumers' most trusted and recognized brand names, including its namesake
bleach and cleaning products, Armor All(R) and STP(R) auto care products, Fresh
Step(R) and Scoop Away(R) cat litters, Kingsford(R) charcoal briquets, Hidden
Valley(R) and KC Masterpiece(R) dressings and sauces, Brita(R) water-filtration
systems, and Glad(R) bags, wraps and containers. With 8,600 employees
worldwide, the company manufactures products in 25 countries and markets them
in more than 100 countries. Clorox is committed to making a positive difference
in the communities where its employees work and live. Founded in 1980, The
Clorox Company Foundation has awarded cash grants totaling more than $58.3
million to nonprofit organizations, schools and colleges; and in fiscal 2004
alone made product donations valued at $5 million. For more information about
Clorox, visit http://www.thecloroxcompany.com/.

About American Red Cross in Greater New York:

Now in its 100th year, the American Red Cross helps people in New York City and
four adjacent counties avoid, prepare for and respond to emergencies. ARC/GNY
provides immediate aid to those affected by more than 3,000 emergencies a year
-- from fires and water main breaks, to building collapses and blackouts. The
Red Cross also helps New Yorkers stay prepared for emergencies by offering
hundreds of health and safety courses on such subjects as First Aid, Disaster
Preparedness, Swim Safety and Adult/Child CPR throughout the region. For more
information, call 1-877 RED-CROSS or visit http://www.nyredcross.org/. 

DATASOURCE: Clorox Company



CONTACT:  Mary O'Connell, [phone], or mary.o';

or Allyson Savage, [phone], or , for Clorox



Web site:  http://www.clorox.com/ 

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