Holding(s) in Company

RNS Number:7122Z
DM Plc
05 July 2007

          DM plc: Ticker: DMP/ Index: AIM / Sector: Leisure facilities



                         DM plc ("DM" or the "Company")



                           Notification of Interests





DM has been informed by Brightview plc ("Brightview") that following the placing
on 3 July 2007 of its holding of 7,547,170 DM ordinary shares of 1 pence each in
the capital of the Company, received in consideration for the acquisition by DM
of The Winners Club in October 2006, it now no longer has a notifiable interest
in the ordinary share capital of the Company.



                                  * * ENDS * *



For further information visit www.dmplc.com or contact:



Enquiries:


Adrian Williams                                               Tel: [phone]

Chairman


Phil Adams/Adrian Reed                                        Tel: [phone]

Altium


Hugo de Salis/Isabel Crossley                                 Tel: [phone]

St Brides Media & Finance Ltd


Jerry Keen                                                    Tel: [phone]

Blue Oar Securities Plc





Notes to editors:



DM plc is a direct marketing group specialising in database management and home
gaming. The Group gathers consumer data for use in direct marketing campaigns
through the provision of response-orientated competitions (i.e. gamecards
distributed via newspapers, magazines and mail). The Group generates revenues
principally through responses to its competitions via premium rate telephone
lines and the rental of its databases to other companies. DM already has joint
venture agreements in place with Cornhill Direct and AXA Sunlife.



DM was formed in October 2004 after the reverse takeover of Hawthorn Holdings
plc by Strike Lucky Games Limited (gamecard and other competitions). Since
October 2004, the Group has made further acquisitions; Purely Creative Limited
(producer and distributor of gamecards competitions), Dodd Marketing Limited
(games and competitions via addressed mail) and more recently The Winners Club
and TPC Telecoms Ltd (generates revenue from the rental of data collected via
direct mail and responses to games and competitions). These acquisitions have
made DM the UK market leader in direct marketing database management and the
production and distribution of response orientated competitions.






                      This information is provided by RNS
            The company news service from the London Stock Exchange
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