Today's video RNS is smart next-level marketing for a number of reasons.
Not only is it about the content of the RNS (40,000 user milestone), and not only is it the first Video RNS, which I'm sure will make other companies sit up and take notice, but it is also a clever piece of marketing because it shows off the actual product in the video.
It's not just a talking head piece from IM, or highlighting the new features, but the clips *show* the UI of the actual VRNS itself, and how smooth and easy it looks.
Whoever thought up that bit of advertising (for the cost of an RNS) is a clever cookie:) ) |
Getting to the point when Youri Hazanov will be making real recommendations and moves in terms of the global expansion efforts for 2025 |
‘it remains to be seen as to what the House brokers will allow in such RNS video ( commercial interests) and how constrained the wording and output is.... given that they aren't interviews and the BOD are held to account in terms of its exact content’
😀 That means reviewing and approving via collaboration so even brokers will need to signup to elevate.io 🥁🎯 |
Kreature : " I think the RNS could have given more detail on the users, ie sign up for free users, repeat users etc "
Your "thinking" is somewhat dangerous...best you stop now..
Why would you give that commercially sensitive information out unnecessarily
you should stick to working for Deliveroo , you are less of a danger there |
I wouldnt make the RNS too jazzy myself....It is still an official notice to the market so needs to keep within the guidelines of the RNS ethos of market communication...
"atm there's a disconnect between the RNS and its communication. This direct video RNS completely changes that."
yes..but .. it remains to be seen as to what the House brokers will allow in such RNS video ( commercial interests) and how constrained the wording and output is.... given that they aren't interviews and the BOD are held to account in terms of its exact content
..you still arent going to get the value of a contract for example |
"Of course with spark clip feature you could cut it off then share!"
Spark will probably then be clever enough to whack it back on again! 😄 |
Point taken NickB. Yes...it's a serious communication message rather than promotional and so the format is probably right.
I guess it would be more about showing the capabilities. 2-3 camera angles would keep to the serious comms part but take it up a level still.
The watermark seemed to be a temporary addition that it sounded like was in testing.
I prefer a video without watermark but the 'made with elevate' sign-off is very welcome. That said....the MWE sign-off is easily removable whereas a watermark isn't (stick of rock).
Cut a long story short....I still think we have just witnessed the future :) |
VRNS
;-) |
I would hope Free has end logo
Of course with spark clip feature you could cut it off then share! |
I wonder if videos exported in MP4 will be free of watermark/"Made with elevate.io" - so sticking to what they've said - but videos exported with Spark will have the above... |
GB
I get your point about even a more fancy video but it’s a ‘rns’ video (new term) so shouldn’t look too much like a fancy marketing video
That can come later for a different outlet
All just an opinion. |
One interesting thing about the video is the animation logo branding at the very end.
Made With
elevate.io
Are free users going to have that at the end of their videos?
One poster (can’t remember who) had something on their video the other day
Great free publicity!
Also stays true to not having a burnt in logo like our competitors have, sorry ‘Had’ as they have withdrawn from the market. |
Interesting that if you try and post the video in a thread on here you get the message:
Your browser does not support HTML5 video. |
 Hairflick20 - are you sure the phrase in s/w is “eating your own dog food”?
I've heard the phrase "eat your own cooking" but surely dog food is an unnecessary level of commitment?
Either way....if they do go to that level of obsession then they are sure to win in the long run!
I think the RNS video is a great idea. What's the alternative/status quo?
- A dry, boring text RNS just like every other RNS
- An RNS with a link to a PR company who conduct an interview (Crux, Proactive, Cavendish, Vox etc). Costing a few £k. Immediate but expensive.
- An RNS followed by a few days after one of the above PR firms trying to reach investors via their platform. But unless you're signed up with them you might not see it.
atm there's a disconnect between the RNS and its communication. This direct video RNS completely changes that.
Directly embedded into the RNS. Like a YT vid would be. But actually on BIRD's platform.
Has any other company ever done it before in that way?
Nice links for PIP, playback speed and download as MP4. Going by what we've seen with the player it wouldn't take much to republish it elsewhere.
I think this was a great RNS and it gives a glimpse of the future.
If I was a company CEO wanting to share good news I'd drop one of those into my RNS.
My only criticism - the video could be a bit more jazzy. Use a bit more footage showing Elevate subs taking off from 800 to 40k. One of those animated graphs. Some b-roll in there too. And a few camera angle changes.
You can set up a cheap home studio nowadays with 3 cameras over HDMI and a BlackMagic Atem Mini for example. Cost less than £1k and the end result would be 5x as good.
Still....it's a great start. |
Salmon great analogy |
From Zac Ian McDonough, CEO of Blackbird (BIRD), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, and developer of the online collaborative video editing and content creation platform, elevate.io, gave a product and user update (via video) on elevate.io.Comment: With the CEO till rocking the former 1980s pop star look via the video in the RNS, it is interesting that elevate looks to have achieved the hockey stick growth that its fans would have been hoping for. |
As we have such skillful video geniuses on-board all of a sudden, perhaps kreature and McSean could collaborate on re-editing the RNS to show off the power of the platform. I’m expecting a full-on epic with burning bridges, a pulsating sound track and an upbeat message from the board’s most optimistic contributors.
Your company needs you lads, get to it. |
Kreature
Interesting perspective on the video
I’d give it a 9 out of 10 from a professional perspective given its intent. |
……how long before YouTube offer the same service for free ? I must say I think the RNS could have given more detail on the users, ie sign up for free users, repeat users etc |
Worth thinking about this
elevate is not a fixed product its organic and constantly evolving for it’s users
Every time you login you automatically get the latest version no software updates on your computer needed.
It only gets better over time and because it’s a platform the company can fine tune it to whatever the market needs. |
Looks like very little interest. I expect bird have burnt a lot of bridges and they'll need more than hype this time around. |
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