Bidstack Share Discussion Threads

[lukehold] 30/1/2020 21:32

Expect that LinkedIn profile to be updated tomorrow morning.

[aidenabettin] 30/1/2020 21:30

GroupM is known to be the world's largest advertising media company, by billings.. hTTps://martechseries.com/sales-marketing/programmatic-buying/adverty-appoints-former-groupm-chief-digital-product-partnership-officer-kenny-spangberg-chief-revenue-officer-2/.#cool

[countdracula55] 30/1/2020 21:28

Go play with ya dolls little boy.

[aidenabettin] 30/1/2020 21:26

hTTps://kubient.com/2019/09/18/groupm-says-ad-fraud-costing-digital-marketing-22-4-billion-globally/

[lukehold] 30/1/2020 21:23

More emotion posted than on Valentine's Day with you. Give it a rest

[lukehold] 30/1/2020 21:21

10m deal with GroupM - well done Sherlock. Niggle out of all the people to call out. You choose Sir Lewis Sherlock. If you look closer at his employment history he stays at most places for many years. In different roles and different subsidiaries. 3.4 billion turnover let's be having some of that. Good time to take you £80 profit. Oops aRNS in the morning.

[countdracula55] 30/1/2020 21:16

Well done Aiden, looks like your the one we should be thanking rite now....nice research mate.Up we go : )))?

[lukehold] 30/1/2020 21:07

Aidens my housemate, he just told me while washing up.

[moneygenxyz] 30/1/2020 21:04

Cat out the bag! I guess if you throw enough times something will stick.

Nice one Aiden, maybe we’ve unlocked some of his potential and creative juices. Stay over there though yeah, easier to follow your line of thinking from afar!

Fair play Luke for having the patience to read his posts. The BB has suspected GroupM for a while so it’s good for the decent links and research to be thoroughly proven probably correct.

[lukehold] 30/1/2020 20:56

Stopped watch and all that.. blimey

[lukehold] 30/1/2020 20:54

Wow Aiden has finally found something.The ad agency is GroupMOli AshSenior Sales Manager BidstackHeading up the GroupM Account for this exciting new technology which enables advertisers to target Native in-game advertising within premium gaming environments www.bidstack.com https://www.linkedin.com/in/oli-ash-03983517

[aidenabettin] 30/1/2020 20:50

Brian Lesser also brings connections from Xaxis,GroupM and now Xandr.#exciting

[lukehold] 30/1/2020 20:50

I like niggle has declared his position, nice transparency. It's all up to JD to reward those who have believed in him and the idea.

[repard2020] 30/1/2020 20:30

The contacts Oli Ash has on a day to day basis is champion league quality. He has been picked for a very good reason.

[aidenabettin] 30/1/2020 20:28

Appnexus=Xandr=AT&T.GROUPM=WPP.'Land of the Giants'

[repard2020] 30/1/2020 20:25

He has been managing GroupM accounts for the last 3 years he left Last minute.Com in August started Bidstack in August.

2 giants, Dentsu confirmed and GroupM confirmed.

[aidenabettin] 30/1/2020 20:18

100% CONFIRMATION.Oli Ash.Senior Sales Manager at Bidstack Group PLC.Senior Sales Manager.Bidstack Group PLC.Aug 2019 – Present- 6 months.Heading up the GroupM Account for this exciting new technology which enables advertisers to target Native in-game advertising within premium gaming environments.THE GROUPM ACCOUNT.It's going to be very very BIG

[liz872] 30/1/2020 18:44

Yump he covers that further down the article:

This means that our in-game ads serve to solely enhance the gaming experience for the consumer and are strictly vetted to make sure that this is the case. For example, our ads are delivered as part of a game’s design in spaces you might typically expect to find advertising in an equivalent real-world setting such as the start line of a race, or the pitch side hoardings of a stadium in a football game. This ensures that consumers aren’t greeted with adverts in non-typical spaces which might break the immersive gaming spell.

Additionally, we have a strict creative vetting processes managed both internally and with our publisher partners that ensures that only relevant brands appear in-game. Relevancy here means not just relevant to the user that is playing the game, but also to the environment. Contextual relevance is key so that means auto brands for racing games and sports brands for football games – which again serves to enhance the realism of the game by keeping consumers engaged in the content they are consuming and not adversely distracted by a wrong-fit brand pitchside.

By keeping gamers and game publishers front of mind when we are advising on creative formats and ideal placements, we are championing the end user experience throughout our operational and commercial processes – an approach we hope consumers will appreciate and benefit from, and one we aim to lead the way on for other businesses in the in-gaming sector.

[liz872] 30/1/2020 18:38

No Girdz, I missed it during the bedlam on the original board that I couldn't be bothered to sift through

[aidenabettin] 30/1/2020 17:53

Its GROUPM .That is very very BIG.#ZEBRA

[global nomad] 30/1/2020 17:53

Quality will out....


the only quantity we are interested in is revenue....and the share price

[yump] 30/1/2020 17:49

I have to say, this is just stating the obvious that anyone with any marketing brain will know and its generic about all advertising. Might as well be taken out of a first year degree in marketing workbook.

I hope the guy has a little more to him than this:

"In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims."

If someone like that came to sell to me, I'd just be straight in with the 'what exactly is different about your offer ?' elevator pitch.

[girdz] 30/1/2020 17:44

That was posted on 23rd Jan!?Am I missing something?