Bidstack Share Discussion Threads

[affc21] 14/10/2019 23:06

Number 1 on my list of investment rules: Exceptional Management...ticked (Derek Wise)

[affc21] 14/10/2019 23:03

Battery in red, my phone and me...time for some shut-eye.

P.s. and bids in blue tomorrow please...

[affc21] 14/10/2019 22:58

Whatever peoples views on the DW podcast and it seems to have split opinions here. He is definitely the right person to have on board. Massives of experience and clearly knows his task ahead. Which I found very reassuring.

[moneygenxyz] 14/10/2019 22:51

Also if you want my take on Bidstack SDK tests in Fortnite... here they are:

Containers with windows challenge



Billboards with Graffiti challenge



Both of which were ran early August. Both of which are prime advertising space.

Think JD mentioned ‘side of trucks’ and ‘open world environment’ in a podcast around that date.

How do you get people to look at ads in fortnite? Easy, you have the scale already (250m players) and you just put ammo chests, life and challenges around required impression spots. You might only need 4 impressions per player per game before you are already at mind numbing impression metrics per year.

If we’re not in it, we need to get in it.

[affc21] 14/10/2019 22:48

Sorry Roley, but not all versions of the SDK is live yet,

H1 results
Chief Executive's Statement and Trading Update

Our Unreal Engine and Unity SDK's are now in the final stage of beta testing before launch into live environments.

However

Our PC and console software development kit ("SDK") (our within-game technology) is now fully live.

[davemac3] 14/10/2019 22:16

RoleyBirkin14 Oct '19 - 21:39 - 11792 of 11804
0 1 0
Unfortunately, I read Wise differently to Draper and I no longer see significant revenues in this trading year.... based on some of his responses.

I see more 'caution' from Wise which I suspect is the correct approach....

is that why they put him up? starting to manage expectations?

[moneygenxyz] 14/10/2019 22:09

I do have him on LinkedIn tbf if that counts? And he absolutely could charm £6m from Dentsu for ‘test’ spend.

Girdz im 95% positive still but we all have very public wounds to lick - important to show the gnawing gnats watching in the background that we have a measure of balance (unlike them). Maybe they’ll start creating some intelligent arguments from our grievances?

Good night all!

[affc21] 14/10/2019 22:09

Moneyg,Pretty much in agreement with your post regarding today s podcast...I would just add:They did not see fit to have game developers sign up and hanging on. I think DW was referring to the SDK and confirmation of impressions, which was not ready in H1. Yes, quite a few questions still to be answered I think.

[girdz] 14/10/2019 22:00

Look fortnite done this week and we are laughing. Signing off tonight with a positive. Laters all

[lukehold] 14/10/2019 22:00

One of dentsu clients intel spend $300-400m so it's not going to take much from those types of clients to get 6m imo. Agreed if that is missed then it's #outofthegame for me.Intels ads are already in grid btw

[roleybirkin] 14/10/2019 22:00

Money, you concern me...... lol.

DAN contractually in place to deliver - surely that could never be the case. Could it?
In all honesty you are correct, DAN could point significant revenues the way of Bidstack in just testing phase.

Transparency builds trust, and trust is everything.... Just be clear where you are end Q3 and state your thoughts for Q4 and beyond. Nothing onerous but clarity is everything at present. For one, it should leave TW with egg on his face if he is incorrect!!!

[girdz] 14/10/2019 21:53

Can't believe I'm saying this but If gbp 6mil not delivered this year then JD and BIDS going to get ripped apart plain and simple. TW will be having a field day and is PIs will be massively pieved.

[roleybirkin] 14/10/2019 21:51

Hi Luke,

I hate to say it but Draper lost a little credibility with me at H1, but I give him that second chance in delivering the number he and the board have stood behind.

Great that the SDK is fully operational. Lets' see what can be achieved in Q4.....

[lukehold] 14/10/2019 21:50

Ad category nailed, more games onboard and on the open exchange 9-12months and this could be a unicorn

[lukehold] 14/10/2019 21:47

I got the impression wise was cautious when comparing Bidstack at 40bln valuations like tradedesk but he's on the board and happy with that number too. 6m is small change for Dentsu, these guys are looking at how to get that into the hundreds of millions.

[lukehold] 14/10/2019 21:45

Quote on that topic RoleyI haven't changed number, but its as you imagine the board gets to see them before we put these results out. It was overwhelmingly with all the evidence that we have on the table decided. We are very, very comfortable.Yes, the SDK is now fully operational. It is working, It has been tested in live environments has been be tested with our friends over it. Cody's it's been tested with our friends over it, Sports Interactive. I imagine there's also some other partners that we're not mentioning yet that we're also been fully testing with to make sure that they are very comfortable with what we have in terms of a tech stack.

[roleybirkin] 14/10/2019 21:39

Unfortunately, I read Wise differently to Draper and I no longer see significant revenues in this trading year.... based on some of his responses.

I see more 'caution' from Wise which I suspect is the correct approach....

[lukehold] 14/10/2019 21:38

Good point money, here's the quote from JDNow, the way we're doing PMP deals, so private marketplace place, That's the way in which we operate at the moment. The open exchange, is probably still say 12 months away, probably slightly less, maybe nine, but 12 months, we're saying that's that's that's realistic time frame. Once you get to that point, it literally is just the machine is just pumping away, and we're all happy because it's just it's just printing money. But it's it's a huge task, which we're undertaking here, which is which is the base, so build out a net new ad category.

[global nomad] 14/10/2019 21:34

thanks affc

[moneygenxyz] 14/10/2019 21:32

Affc yes agree that was a huge plus

Here’s the areas I wished JD jumped on

“Bidstack is right on that cusp of really breaking out and having a really great success for their investors should they convert a few things”

“Nothing is going to be instant, so anyone waiting for ‘hey we have a magic programme with everything’ doesn’t understand the complexity of the space”

“Ensuring they don’t oversell themselves to clients”

“They are trying not to make any bold promises that aren’t true yet.”

The podcast left more questions than answers in respect to what exactly we are able to do atm and what aren’t we able to do.

My uninitiated view a few months ago was that the ad exchanges would be plug and play but there is more work to do there as JD said this was 9-12 months away and todays podcast seems to confirm that.

Reading between the lines it’s the ad verification and brand saftey that’s the key to converting the above (hence pubguard).

Not a problem but roadmap could be communicated clearer to shareholders as it’s all very technical.

[affc21] 14/10/2019 21:26

Via Otter app...
Not sure who previously mentioned the app, it works (he says in amazement, lol).

[affc21] 14/10/2019 21:21

JW
Yeah, and I think people struggle seeing this, like you said, James is talking about this new ad category and I don't think people understand how you know what he can tap into. That's the thing they can't see the potential there but do you think is a very real potential way

DW
yeah oh yeah absolutely so it's just another set of inventory that can be sold and traded and advertising can be placed on it, that doesn't exist today. So it's, it's green space as far as first ago and really dominate that is going to have a lot of control over the space, I think,

JW
James on the podcast several times and he said, You know, we're doing a year's work, which would be, you know, taking three years nobody would take and, but we're working in a methodical way to get these processes to get this category, you know validated and working properly. So it can be monetized and, as was that process. I mean, you'll see top agenda locked in you happy with how the process is going is it going in the right direction.

DW
Yeah, I'm really lucky they let me out of the boardroom, and I can go hang out with the product and development teams. So I get to see where they're going with it and again I agree with James is methodical. Nothing is going to be instant so anyone waiting for hey we've got a magic programme that does everything really doesn't understand the complexities of the space, but the process for making sure the fundamentals are there first they have something strong to build on. And they also don't oversell themselves to clients and say hey will we want your money now for something we haven't built yet they're being pretty good with our customers about and making sure that they understand about what what the value is today and what's being delivered and try not to make too many bold promises that aren't true yet, so I like that about the team very pragmatic and unintentional.

JW
Okay. One final thing is a sort of futurologists in sort of gaming what was was the next sort of exciting thing in gaming. Derek that you're sort of looking forward to what you think will happen.

DW
So, it may not be exciting to everyone in the world but for me I think it's really interesting there's this and there's a huge gap in the market. Around measurement. So one of the things that really matters to advertisers is, can, can we prove that someone saw this, that it was viewable that it wasn't viewed by a robot it was viewed by human things like that really really mattered to advertisers today. And there's some of the largest holding companies and brands in the world have a requirement for measurement tools before they'll do any advertising spend. One of the things I think that bid stack has the ability to do that I'm really excited about is set the standard for the entire industry to follow along. If that happens, I think it'd be a huge boon, and it'll unlock even more spending for for the games industry as a whole and specifically see bit stuck.

End

[affc21] 14/10/2019 21:20

JW
It will do what there's a lot of excitement around pitch deck and of course many people hold on assignment also hold shares in the company so that's a line in some way but there are some people that don't get it, and what we just chucking ads in video games, what's the big deal, but so I mean, where does it go from here I mean, I mean, knowing what you know about the industry, how do you see it in the future I mean what's the potential here.

DW
So I'll give an example why I think it's so cool. And I want to be. I want to be really really clear like this isn't promising how much money it's going to make or anything crazy like that, but from what I can see from my side, working in programmatic advertising, work with companies like the trade desk at Nexus media medicine, Amazon, companies like that that are that are selling ad space.

What I see is they're able to monetize inventory for web pages. It mainly is called display, and it's a huge market I think the market cap on the trade desk is around $40 billion. It's ridiculous what the what the company's worth. The, the opportunity here is this a new media format that isn't being monetized it all through those exchanges, so you can still get monetization for mobile apps, kind of, but it's basically on the app category, versus in game that's really related to the, to the customer, as well as console and PC games that are traditionally not monetized on an exchange. There's a huge opportunity to deliver that billions of impression inventory to an exchange in a programmatic way, and make it possible for the video game companies to increase their monetization mechanisms, without hurting customers, and a way for media agencies and creative companies to really have a relationship with the gamers. That's different than what they have today. So not just having to spam on a, on a website and on a whole website that can really make it part of the, the interaction after, after a win on a race or after a score in a football game. I think I think those are the really meaningful things that could happen where we're talking about a new way to engage with, with hard to reach gamers, that are often a really good group to talk to, especially when you have technology products to deliver and spin consumer goods as well.

Continues..