American Standard Provides More Comfort with Totally Redesigned Whirlpool

Available Exclusively at The Home Depot(R), Lifetime(TM) Whirlpool Turns an Everyday Bathroom into a Spa-Like Setting 


PISCATAWAY, N.J., March 16  /PRNewswire-FirstCall/ -- American Standard, the largest manufacturer of bath and kitchen products, has introduced the new series of Lifetime(TM) whirlpools, featuring exclusive jet technology and first-ever designs that give consumers a more relaxing, quieter and affordable hydrotherapy experience in their own homes. This new collection of whirlpools is available exclusively at The Home Depot(R).

(Photo:  http://www.newscom.com/cgi-bin/prnh/20060316/NYTH144 )

The Lifetime series of whirlpools gives homeowners features that have never been available and affordable until now.  American Standard's exclusive jet technology generates millions of warm, champagne-like air bubbles for a rejuvenating experience. A new jet design also makes the Lifetime whirlpool easier to clean, while letting consumers choose the type of water flow they want -- from a relaxing, gentle swirl to a more vigorous, deep-tissue massage -- and the jets are flush against the tub so consumers can soak in comfort without being poked. The Lifetime Drain(TM), a proprietary horizontal overflow drain design, offers homeowners the benefit of safely filling their tub with 30 percent more water to get the deepest soak available.  Even the whirlpool's motor is 25 percent quieter yet just as powerful as any other on the market.

Homeowners also can relax knowing the Lifetime whirlpool has the only lifetime warranty in the industry. With this warranty, American Standard will go to the consumer's house and fix any maintenance issue or problem with the tub -- creating an even better, worry-free experience.

"When designing the Lifetime whirlpool, we learned from consumers they wanted whirlpool tubs that are not only therapeutic and relaxing, but also easy to clean, quieter, and more spacious and deep.  However, they also told us that they have to choose among whirlpool tubs that might look great, but are costly and not always comfortable," explains Gray Uhl, director of design, American Standard. "With the Lifetime whirlpool, American Standard makes the choice easy for consumers. They can add spa luxury into their bathroom with a tub that is affordable, attractive and easy to maintain."

"Building on our commitment to offer customers innovative products at a great value, The Home Depot is pleased to be able to exclusively offer American Standard's Lifetime whirlpools," says Tom Taylor, executive vice president of merchandising and marketing, The Home Depot. "The Lifetime series of whirlpool tubs is the perfect solution for customers who want the ultimate bathroom experience conveniently located in their home."

American Standard's Lifetime whirlpool meets these consumer demands with innovations including:

  * ComfortJets(TM): The exclusive design of these jets makes them flush
    against the tub so they are more comfortable and easier to clean. The
    jets deliver a wider stream of water and require no adjustment, which
    maximizes massage action and lets consumers select the type of water
    flow.

  * Air Spa(TM) Jets: These jets are the perfect solution for consumers
    looking for a more peaceful massage than what traditional whirlpool jets
    provide. The Air Spa jets generate millions of warm, flowing, champagne-
    like air bubbles that create a soothing form of hydrotherapy that
    restores and rejuvenates. And, this exclusive technology from American
    Standard is available at a fraction of the cost of other effervescent
    tubs on the market today.

  * Minimalist Design: The tub's design offers the deepest soak available
    and has other comfort features like large armrests, lumbar support and a
    neck roll.

  * Overflow Drain: A new proprietary horizontal-overflow Lifetime Drain(TM)
    -- the only one of its kind on the market -- allows the tub to be safely
    filled up to 30 percent higher for full-body submersion.

  * EverClean(TM) with Anti-Microbial AlphaSan(R): This patented technology
    allows consumers to spend less time cleaning and more time enjoying
    their tub.

  * Consistent Water Temperature: With an EZ-Install(TM) Heater added,
    consumers can enjoy their tub longer, without worrying about cooling
    water temperatures.  The Lifetime Corner Tub includes the factory-
    installed EZ-Install Heater. Plus, all Lifetime whirlpools are pre-
    plumbed at the factory to accommodate the EZ-Install Heater, and do-it-
    yourself installation requires only two steps.

  * Quiet Motor: The tub's motor is 25 percent quieter yet just as powerful
    as any other on the market.

  * Lifetime Warranty: With the only lifetime warranty available, American
    Standard will come to a consumer's home to fix any issues or problems
    with the whirlpool tub.



American Standard's Lifetime whirlpool will be available this month exclusively at The Home Depot and comes in 5-foot, 5-1/2-foot oval and 6-foot lengths as well as a corner design. The Lifetime whirlpool has a suggested retail price of $699 to $999, depending on size. For more information about the Lifetime whirlpools and other American Standard products, call [phone], or visit http://www.americanstandard-us.com/. 

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DATASOURCE: American Standard



CONTACT:  Consumer Media - Lindsey Rose of Carmichael Lynch Spong,

[phone], ; or Trade Media - Nora DePalma of Building

Profits Inc., [phone], 



Web site:  http://www.americanstandard-us.com/ 

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